Performance & Social Media Marketing Manager Job Description Role Overview The Social Media & Performance Marketing Manager at Rustic Wisdom is responsible for developing, implementing, and managing our media strategy to increase our online presence, improve our marketing and sales efforts, and enhance audience engagement. This role requires a deep understanding of media platforms like social, web, community, engagement and others. excellent communication skills and the ability to manage multiple projects simultaneously. About Rustic Wisdom Rustic Wisdom is dedicated to promoting holistic health and wellness through personalised programs that emphasize sustainable lifestyle changes. We believe in the power of natural remedies, balanced nutrition, and mindful living. Our goal is to help our clients achieve peak health and well-being by providing comprehensive support and resources. Key Responsibilities Performance Marketing: Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant channels. Analyze campaign performance and continuously optimize based on KPIs such as CPL, CPA, CTR, ROAS, and conversions. Strategy Development Develop, implement, & manage media strategy to align with Rustic Wisdom's business goals. Define key performance indicators (KPIs) for media campaigns. Conduct market research to identify trends and audience preferences. Content Creation Create, curate, and manage published content (images, video, written, and audio) that aligns with Rustic Wisdom's values and goals. Design and oversee a social media content calendar. Collaborate with other departments (e.g., marketing, sales) to ensure content aligns with broader campaigns. Community Management Engage with followers, respond to queries in a timely manner, and monitor customer reviews. Develop and maintain a voice for the brand that aligns with Rustic Wisdom's identity. Monitor, track, and report on feedback and online reviews. Analytics and Reporting Use social media marketing tools such as Hootsuite, Buffer, etc., to measure success. Analyze data and generate reports on key metrics. Adjust strategies based on analytics to improve performance. Collaboration Work with designers to ensure content is informative and appealing. Coordinate with copywriters to ensure consistency in voice, style, and tone. Liaise with marketing, sales, and product development teams to ensure brand consistency. Technical Requirements Proficiency in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Knowledge of web design, web development, CRO, and SEO. Proficiency in graphic design tools (e.g., Adobe Creative Suite). Basic understanding of HTML and CSS. Required Skills and Qualifications Proven work experience as a Performance Marketing, Media Manager or similar role. Excellent written and verbal communication skills. Strong understanding of social media KPIs. Ability to deliver creative content (text, image, and video). Familiarity with web design and publishing. Strong organizational skills and ability to multitask. Personal Traits Creative thinker with a passion for social media and digital marketing. Detail-oriented with strong organizational and multitasking abilities. Ability to work in a fast-paced environment. Proactive and able to work independently and in a team. Reporting Structure Reports to: Marketing Director Collaborates with: Marketing Team, Sales Team, Design Team Performance Metrics Engagement rates on social media platforms. Growth in followers and subscribers. Traffic generated from social media to the website. Conversion rates from social media campaigns. Customer satisfaction and feedback. Required Skills: 2–5 years of hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms. In-depth knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and remarketing strategies. Strong experience in content planning, social media trends, and brand storytelling on social platforms. Ability to analyze and report on campaign performance using tools like Google Analytics, Meta Insights, LinkedIn Analytics, etc. Creative thinking with excellent communication, copywriting, and stakeholder management skills. Preferred Qualifications: Bachelor’s or master’s degree in marketing, Communications, Digital Media, or related field. Certification in Google Ads, Meta Blueprint, or similar platforms. Experience working in startups, D2C, or Healthcare environments is a plus. Familiarity with tools like Canva, Buffer, Hootsuite, Notion, SEMrush, or HubSpot. Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Role Overview The Social Media & Performance Marketing Manager at Rustic Wisdom is responsible for developing, implementing, and managing our media strategy to increase our online presence, improve our marketing and sales efforts, and enhance audience engagement. This role requires a deep understanding of media platforms like social, web, community, engagement and others. excellent communication skills, and the ability to manage multiple projects simultaneously. About Rustic Wisdom Rustic Wisdom is dedicated to promoting holistic health and wellness through personalized programs that emphasize sustainable lifestyle changes. We believe in the power of natural remedies, balanced nutrition, and mindful living. Our goal is to help our clients achieve peak health and well-being by providing comprehensive support and resources. Key Responsibilities Performance Marketing: Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant channels. Analyze campaign performance and continuously optimize based on KPIs such as CPL, CPA, CTR, ROAS, and conversions. Strategy Development Develop, implement, & manage media strategy to align with Rustic Wisdom's business goals. Define key performance indicators (KPIs) for media campaigns. Conduct market research to identify trends and audience preferences. Content Creation Create, curate, and manage published content (images, video, written, and audio) that aligns with Rustic Wisdom's values and goals. Design and oversee a social media content calendar. Collaborate with other departments (e.g., marketing, sales) to ensure content aligns with broader campaigns. Community Management Engage with followers, respond to queries in a timely manner, and monitor customer reviews. Develop and maintain a voice for the brand that aligns with Rustic Wisdom's identity. Monitor, track, and report on feedback and online reviews. Analytics and Reporting Use social media marketing tools such as Hootsuite, Buffer, etc., to measure success. Analyze data and generate reports on key metrics. Adjust strategies based on analytics to improve performance. Collaboration Work with designers to ensure content is informative and appealing. Coordinate with copywriters to ensure consistency in voice, style, and tone. Liaise with marketing, sales, and product development teams to ensure brand consistency. Technical Requirements Proficiency in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Knowledge of web design, web development, CRO, and SEO. Proficiency in graphic design tools (e.g., Adobe Creative Suite). Basic understanding of HTML and CSS. Required Skills and Qualifications Proven work experience as a Performance Marketing, Media Manager or similar role. Excellent written and verbal communication skills. Strong understanding of social media KPIs. Ability to deliver creative content (text, image, and video). Familiarity with web design and publishing. Strong organizational skills and ability to multitask. Personal Traits Creative thinker with a passion for social media and digital marketing. Detail-oriented with strong organizational and multitasking abilities. Ability to work in a fast-paced environment. Proactive and able to work independently and in a team. Reporting Structure Reports to: Marketing Director Collaborates with: Marketing Team, Sales Team, Design Team Performance Metrics Engagement rates on social media platforms. Growth in followers and subscribers. Traffic generated from social media to the website. Conversion rates from social media campaigns. Customer satisfaction and feedback. Required Skills: 2–5 years of hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms. In-depth knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and remarketing strategies. Strong experience in content planning, social media trends, and brand storytelling on social platforms. Ability to analyse and report on campaign performance using tools like Google Analytics, Meta Insights, LinkedIn Analytics, etc. Creative thinking with excellent communication, copywriting, and stakeholder management skills. Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or related field. Certification in Google Ads, Meta Blueprint, or similar platforms. Experience working in startups, D2C, or Healthcare environments is a plus. Familiarity with tools like Canva, Buffer, Hootsuite, Notion, SEMrush, or HubSpot.
Job Title: Graphic Designer Company Description Rustic Wisdom blends ancient Indian wisdom with modern technology to create products that enhance physical and mental well-being. Based in Bengaluru, we strive to make our everyday lives better through our unique approach and to help our customers achieve optimum health in today's imperfect world. Role Description This is a full-time on-site graphic designer position in Bengaluru. The Graphic Designer will be responsible for creating visual content for a variety of platforms, ensuring high-quality and consistent brand representation. The graphic designer will also be involved in developing branding strategies, selecting typography, and executing designs from concept to completion. They will work closely with the marketing and creative teams to create visual content that communicates Rustic Wisdom's brand message. Qualifications Bachelor's degree in a related field or equivalent experience Experience in the health and wellness industry is a plus A strong portfolio showcasing a range of design projects and skills Key responsibilities 1. Design and Production: Create visual assets for digital and print media, including social media graphics, website banners, email templates, brochures, flyers, posters, and more Develop design concepts, graphics, and layouts in line with brand guidelines. Edit and retouch images to ensure the highest quality of visual output. Prepare final files for print production and web publishing. 2. Collaboration and Communication: Work closely with the marketing, content, and product teams to understand project requirements and objectives. Present design ideas and concepts to stakeholders and incorporate feedback to refine designs. Collaborate with copywriters, photographers, and other team members to produce cohesive and compelling visual content. 3. Brand Consistency: Ensure all designs adhere to brand guidelines and maintain a consistent look and feel across all marketing materials. Update and maintain a library of brand assets, including logos, color palettes, and typography standards. 4. Project Management: Manage multiple design projects simultaneously, prioritising tasks and meeting deadlines. Maintain organised project files and documentation for easy reference and updates. Technical Requirement: Software Proficiency: Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Familiarity with video editing software (Adobe Premiere Pro, After Effects) is a plus Knowledge of web design and prototyping tools (Sketch, Figma, Adobe XD) is beneficial. Knowledge/Experience in the Health domain is an added advantage Design Skills: Strong understanding of typography, colour theory, composition, and visual hierarchy. Ability to create visually appealing and effective designs that align with brand standards. Experience with both digital and print design, including an understanding of print production processes. Technical Skills: Proficiency in using design software and tools to create high-quality visual content. Understanding of responsive design principles for web and mobile applications. Attention to Detail: Meticulous attention to detail with a keen eye for aesthetics and visual details. Ability to proofread and ensure accuracy in design files before final production. Graphic Designer Competence IceBerg Model Knowledge: Proficiency in graphic design software ( Adobe Creative Suite , Adobe Premiere Pro, After Effects, Sketch, Figma, Adobe XD, etc.). Technical understanding of typography, colour theory, composition, and visual hierarchy. Knowledge of current trends in social media and other similar platforms. Knowledge/Experience in the Health domain is an added Skills: Editing raw footage to produce high-quality videos. Attention to detail in colour grading, sound editing, and transitions. Ability to work with various video formats and resolutions. Motivation and Passion : Genuine interest and passion for design Drive to stay updated with industry trends and best practices Commitment to delivering high-quality work Self-Image: Self-Perception: Seeing oneself as a creative and innovative professional in the field of video editing. Recognising the importance of one's role in enhancing the overall quality of content. Building confidence in the ability to meet challenges and exceed expectations. Traits: Patience and attention to detail during the editing process. Adaptability to different styles and genres of graphical content. Ability to work well under pressure and meet tight deadlines. Competencies (Overall): Effective communication and collaboration skills for working with creative teams. Problem-solving skills to address challenges during the editing process. Time management skills to ensure the timely delivery of all the work.