Social Media Manager

Role Definition

The Social Media Marketing Manager at OQ is responsible forspearheading the social media department. This role is pivotal inensuring consistent client growth, team performance, and alignmentwith the agency’s larger business objectives. The individual will act asboth a strategist and a leader - driving innovation, overseeingexecution, and contributing actively to business development.In addition to managing the current team and accounts, this personis expected to scale the department — both in terms of talent andcapability — and lay the foundation for long-term growth.

Over time,based on performance and leadership, the Social Media Manager will have the opportunity to transition into the role of Marketing Head at Our Quotient, contributing to the agency’s overall positioning,marketing innovation, and revenue growth.

Responsibility Deliverables

1. Content Strategy & Campaign Management
2. Content Production & Brand Alignment
3. Client Oversight & Quality Control
4. Team Building & Management
5. Knowledge & Case Development
6. Client Lifecycle Management
7. Conflict Resolution
8. Department Growth & Development
9. Maintain and develop processes and systems for the department

Tasks & Activities

1. Content Strategy & Campaign Management

• Engage with clients monthly to gather briefs, align on quarterly and yearly goals, and develop content strategies that drive brand growth.
• Once campaign briefs are finalized, collaborate with the production team to create reference decks and secure client approvals on execution budgets.
• Coordinate with the design and video teams to request brief, and final-check visual assets for post scheduling.

2. Content Production & Brand Alignment

• Develop content calendars based on client briefs and collaborate with the production and graphics teams to execute, edit, and finalize posts for publishing.
• Update calendars bi-weekly with captions, hashtags, and relevant data to optimize post-performance.
• Ensure content calendar covers all platform-specific features (e.g., posts and stories for Instagram).
• Manage scheduling and ensure posts go live on time, following client approvals.

3. Client Oversight & Quality Control

• Oversee all deliverables for active social media retainer clients.
• Ensure consistency, quality, and timely execution across allaccounts.
• Act as the final checkpoint for strategy, creative direction, andreporting before client delivery.
• Conduct regular performance reviews and set quarterly growthgoals for the team as per client projects.

4. Team Building & Management

• Hire and expand the social media team in alignment with businessgrowth.
• Retain high-performing talent and take decisive action to offboardnon-performers when necessary.
• Maintain a culture of performance, learning, and accountabilitywithin the department.

5. Knowledge & Case Development

• Build and maintain a repository of social media case studies frompast and current clients.
• Collaborate with the business development team to use these casestudies in pitches and proposals.

6. Client Lifecycle Management

• Participate in prospect evaluations and contribute to decision-making for client onboarding.
• Lead swift and structured onboarding for new clients and ensureclean offboarding and handovers for exits.

7. Conflict Resolution

• Handle and resolve conflicts within the social media team withempathy and clarity.
• Address and mediate client-side concerns or escalationsprofessionally.

8. Department Growth & Development

• Drive monthly knowledge-building activities, process audits, andupskilling sessions for the team.
• Ensure the department remains updated with trends, tools, andplatform best practices.

9. Process & System Development

• Build, maintain, and improve internal processes, workflows, andsystems for smooth department operations.
• Implement tools for project management, performance tracking,and collaboration across teams

10. Reporting

• Reporting to Depatment Head regularly
• Updating task list in real time on ZOHO

KPI Metric

1.Client Retention: Ability to retain and grow social media retainerclients with good reviews.

2. Team Stability: Retention of high-performing team members andtimely hiring.

3. Revenue Contribution: Growth in revenue from the social mediavertical.

4. Execution Quality: Timely, consistent delivery of high-quality socialmedia work.

5. Innovation & Systems: Implementation of new tools, trends, andinternal processes.

6. BD Support: Contribution to business development throughpitches, strategy, and case studies

Growth Trajectory

0–3 Months

3–6 Months

6–12 Months

12–18 Months

Location - Mumbai Central

Salary - 40,000 - 50,000 monthly in hand

Must have their own laptop