SEO Team Lead

Responsibilities

• Team Leadership and Mentoring: Lead, coach, and develop a team of SEO analysts, fostering a culture of innovation and continuous learning in AI-powered tools and workflows.
• AI-Driven SEO Strategy: Develop, implement, and refine data-driven, AI-augmented SEO strategies tailored for SaaS clients, optimizing for Google's evolving SGE and the changing nature of SERPs due to generative AI.
• Content Optimization for SaaS Growth: Work with content and product marketing teams to ideate and optimize content that leverages E-E-A-T principles, real-user data, and entity-based SEO approaches. Guide the creation of programmatic SEO and AI-generated content while ensuring compliance with quality and ethical standards.
• Advanced Technical SEO Oversight: Lead comprehensive technical audits using advanced SEO and automation tools (Screaming Frog, Sitebulb, Enterprise SEO Suites). Oversee crawl optimization, Core Web. Vitals, structured data/schema, and ensure SaaS websites meet the latest accessibility and privacy standards (GDPR, CCPA, etc. ).
• Modern Link Building and Digital PR: Build authoritative, high-quality backlink profiles through digital PR, SaaS partner programs, and outreach strategies, leveraging generative AI tools to identify opportunities and trends.
• Performance Analytics and Reporting: Build custom dashboards, leverage GA4 Looker Studio, GSC, and third-party APIs for real-time analytics. Use AI-driven insight tools to surface trends, attribution, and ROI on SEO efforts, driving actionable recommendations for improvement.
• Cross-Channel Collaboration: Ensure SEO alignment with paid search, CRO, social, and product-led growth strategies. Serve as the SEO voice in cross-functional SaaS acquisition and activation initiatives.
• AI and Automation Integration: Identify and implement new AI/ML-powered tools, large language models, and automation scripts to enhance workflow, reporting, and SEO experimentation.
• Competitor and Market Intelligence: Monitor SaaS SEO competitors and search trends. Use predictive analysis and AI to anticipate and capitalize on emerging SaaS market opportunities.
• SEO in Product-Led Growth: Provide guidance on SEO in product onboarding, in-app search, and user journey flows to increase organic activation and retention.
  

Requirements

• Bachelor's or Master's degree in Marketing, Business, Computer Science, or a related field.
• 4+ years of hands-on SEO experience, including leading digital teams in SaaS or B2B tech environments.
• Proven success with AI-powered and automation-first SEO approaches and experience adapting to major algorithm and SERP shifts (e. g., Google SGE, generative AI content).
• Expertise using enterprise SEO suites (SEMrush, Ahrefs, Moz, DeepCrawl, Sitebulb, etc. ), with a strong grasp of custom analytics (GA4 Looker Studio) and API integrations.
• Advanced technical SEO skills: Core Web Vitals, schema markup, JavaScript SEO, headless CMSes, and web privacy compliance.
• Demonstrated track record in launching programmatic and AI-generated content, E-E-A-T amplification, and advanced link-building campaigns for SaaS.
• Experience integrating SEO with product, content, and growth marketing teams (including PLG environments).
• Proficiency with markup languages (HTML, CSS, JS fundamentals) and version control systems (Git).
• Knowledge of project management software (Jira, Asana, Basecamp, or similar).
• Excellent analytical, presentation, and stakeholder communication skills.
• Certifications in SEO, GA4 Google Ads, or AI/ML platforms are a strong plus.