About FP Growth FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies, such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company. About the role: We are seeking an experienced and motivated SEO Specialist with a strong understanding of on-page and off-page optimization , technical SEO , keyword research , and CRM management . The ideal candidate should be proficient with tools like Google Analytics , Search Console , SEMrush , and Ahrefs , and capable of driving impactful results through effective SEO strategies. Key Responsibilities Conduct in-depth keyword research , competitive analysis , and website audits to inform data-driven SEO tactics. Develop and implement comprehensive SEO strategies to improve online visibility, drive organic traffic, and increase conversions. Collaborate with internal teams such as Content , UX/UI , and Development to ensure seamless website optimization. Monitor, analyze, and report on campaign performance using SEO tools, identifying areas for improvement and providing actionable recommendations. Stay updated on industry trends , algorithm updates , and SEO best practices to maintain a competitive edge. Ensure all SEO efforts adhere to ethical, white-hat SEO practices . Communicate clearly and effectively with clients and internal stakeholders to align SEO strategies with business objectives and meet project deadlines. Desired Qualifications Technical Skills Proficiency with tools such as SEMrush , Ahrefs , Google Analytics , and Search Console is essential. Strong expertise in on-page and off-page SEO , technical SEO audits , and keyword research . Familiarity with project management tools like Basecamp, Asana, or Trello for remote team collaboration. Experience creating and managing reports to present data-driven insights and performance metrics. Soft Skills Excellent communication and collaboration skills , with the ability to explain SEO concepts to non-technical stakeholders. Strong project management and organizational abilities to handle multiple projects and deadlines efficiently. Analytical mindset with a focus on problem-solving and improving campaign performance. Experience 4–7 years of SEO experience , preferably in a marketing agency environment. A degree in Mass Communication , Marketing , or a related field (preferred but not mandatory). What We Offer An opportunity to work in a dynamic and collaborative environment. A chance to grow your expertise and career in an evolving SEO landscape. Competitive compensation and opportunities for professional development. If you’re passionate about SEO, committed to delivering measurable results, and eager to contribute to exciting projects, we encourage you to apply! Show more Show less
Hiring Manager: Matt/Pushkar/Joyshree About the Company: https://fpgrowth.io/ Meet your Team Members: Matt Umbriac: Partner and Head of Client Services Pushkar Sinha: Digital Marketing Manager Joyshree Banerjee: Lead Content Strategist Team Dynamics & What to Expect: We’re FirstPrinciples Growth — a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category. Now, we’re looking for a FinTech content specialist — someone who can turn complex financial topics into high-impact content that educates, converts, and drives real revenue for SaaS companies across lending, investing, and fund management spaces. What sets us apart: We don’t hire easy, we don’t fire easy. We’re not here to assign checklists — we’re here to co-create companies. Here’s what sets us apart: Our Core Values: 1. Serve, Lead, Elevate We empower one another through mentorship, adaptability, and service — pushing each other to be 1% better every day. 2. Ownership with Objectivity We own our outcomes, but leave ego at the door. We solve with clarity, data, and integrity. 3. Purpose-Driven Action We don’t do “busy work.” We act with clear intent, rooted in the “why” behind every move. 4. Clients First, Always We prioritize outcomes that matter to our clients. Not vanity metrics — real, measurable wins. 5. Be(come) the Expert We share what we know, and work daily to know more. We don’t wait to be experts — we become them. You won’t just “fit into our culture.” You’ll help shape it. Every voice matters: From day one, your ideas get a seat at the table. Deep ownership: We hire people who own their work like it's their name on the line — because it is. No hand-holding. No passing the buck. Curiosity > Conformity: We’re not here to play it safe. Weird thinkers welcome. Deliberate culture: We don’t stumble into great culture — we build it, like our products. Long-term thinking: We play long games with long people. If you're looking for meaningful growth, not just tasks — you're home. About The Role: You'll craft end-to-end content pieces that go way beyond blogs — you’ll educate the market, influence buyers, and make complex FinTech topics digestible for decision-makers across the SaaS landscape. Expect to work across: Blogs, articles, and long-form thought leadership Infographics, scripts, and video content Case studies, reports, trend breakdowns, and whitepapers Guest posts, PR content, and journalist query responses Investor-facing product content and SaaS positioning materials You’ll work directly with founders, marketers, and product leaders to help scale brands that serve lenders, borrowers, investors, and fund managers in the US market. This role is also not one where you are assigned a task and then isolate yourself while conducting research and composing the content. Instead, it is vital that you establish and maintain close collaboration with your peers to ensure alignment throughout the project. We consistently seek and value proactive engagement. Complacency has no place in our endeavors. What You Need to Bring: E xpertise that Goes Deep (Not Just Wide): 3+ years of proven experience writing for FinTech SaaS brands — you know the language, the levers, and the buyer psychology. At the risk of sounding redundant - Excellent written and verbal communication. Strong working knowledge of: Lending & Credit Borrower & Risk Management Real Estate Fund Management Investment & Wealth Management Investor-facing platforms US Monetary Policy & Regulatory Environments Research-Driven. Insight-Led: You’re comfortable reverse-engineering complex laws, macro trends, or regulatory changes into digestible, timely content. You don’t just Google. You research, synthesize, and draw connections that others miss. You read into subtle shifts in policy or market behavior and turn them into actionable stories for decision-makers. You’re always thinking “What does this mean for our ICP?” Bonus Points For: Experience with AI writing tools (e.g., ChatGPT, Claude, etc.) to accelerate, not replace, your creativity. Background in writing for loan management platforms, investor portals, or real estate syndication tools. Experience collaborating with design, SEO, and growth teams. Leveraging AI — Smartly, Not Lazily: We believe in using AI as a force multiplier — not a replacement for original thought. We encourage writers to leverage tools like ChatGPT, Claude, and Pressmaster.ai for ideation, first drafts, outlines, keyword discovery, and accelerated workflows. But here’s the deal: You must know how to prompt well — tailoring content to product nuances, ICP expectations, and brand tone. AI should support human creativity, not mask a lack of it. Your work should sound human, nuanced, and informed. You must fact-check everything. Misinformation kills credibility. You’re responsible for getting it right. We do AI detection checks on submissions. If it reads like a robot wrote it, it won’t make the cut. If you're someone who can wield AI to enhance speed and scale without compromising originality, accuracy, or strategy, you’ll thrive here. This Role Is For You If: You obsess over financial systems, user psychology, and SaaS metrics. You can write about ACH systems, waterfall models, or Regulation D without blinking. You’ve worked across multiple FinTech verticals and love tracking the next disruption. You want a seat at the table — not just a to-do list. You care about impact, not just word count. This Role Is Not For You If: You’re unfamiliar with the US FinTech landscape or still learning basic terminology. You shy away from complex, technical topics. You’re looking for a cushy marketing role — this one’s a workout. Qualification A degree in marketing, mass communication, literature, or a related field. Show more Show less
Revenue Operations Manager Company: FPGrowth Department: Growth Location: Delhi About FPGrowth FirstPrinciples Growth (FP Growth) scales sustainable revenue for B2B SaaS companies via development and implementation of results-driven digital marketing strategies. Our battle-tested and proven tactics such as Beat the Churn Trap™ , Own The SERP™ , and Fix Your Funnel™ are the outcome of owning, operating, and scaling SaaS products under our parent organization, FirstPrinciples Holding Company. Partnering with us means collaborating to execute rigorously tested, refined, and perfected strategies, ensuring optimal results for your business and your bottom line. Role Overview We're seeking a detail-oriented and analytically-minded Revenue Operations Manager to serve as the backbone of our revenue generation engine. This role will be responsible for building and maintaining the infrastructure, processes, and systems that enable our sales, marketing, and customer success teams to operate efficiently and drive revenue growth. Key Responsibilities Data & List Management List Building & Enrichment: Develop and maintain comprehensive prospect databases using various data sources and enrichment tools Data Quality Management: Ensure data accuracy, completeness, and consistency across all revenue systems Lead Scoring & Segmentation: Design and implement lead scoring models and customer segmentation strategies Database Hygiene: Regularly clean, deduplicate, and update contact and company records Systems & Technology Management CRM Administration: Configure, customize, and maintain HubSpot and GoHighLevel CRM systems Automation Tools Configuration: Implement and optimize tools like Zapier, Make (formerly Integromat), etc. Tech Stack Integration: Manage integrations between CRM, marketing automation, CS platforms, and other tools Tool Evaluation: Recommend new technologies to improve revenue operations Outbound Campaign Management Mass Outbound Operations: Manage and execute campaigns using tools like Instantly, Lemlist, etc. Campaign Setup & Optimization: Configure sequences, run A/B tests, and optimize deliverability Outbound Infrastructure: Maintain domains, sender reputation, and ensure compliance Performance Monitoring: Analyze campaign metrics (open, response, conversion rates) Process & Workflow Automation Workflow Design: Create and optimize automated workflows for lead routing and lifecycle management Sales Process Optimization: Build scalable sales processes from lead gen to closure Revenue Automation: Automate reporting, alerts, and notifications Compliance & Governance: Ensure data privacy compliance Analytics & Reporting Revenue Reporting: Maintain dashboards and reports for MRR, ARR, CAC, LTV, and velocity Performance Analysis: Identify trends and improvement opportunities Forecasting Support: Assist in forecasting and pipeline management Attribution Modeling: Track marketing effectiveness through attribution models Cross-Functional Collaboration Sales Enablement: Support with planning, quota setting, and tracking Marketing Operations: Collaborate on lead management and campaign performance Customer Success Alignment: Ensure smooth transitions and data flow Required Qualifications Technical Skills CRM Expertise: 5+ years with HubSpot, GoHighLevel, or similar platforms Data Management: Tools like ZoomInfo, Apollo, Clearbit; Excel/Google Sheets/SQL basics Outbound Tools: Instantly, Lemlist, Outreach, or SalesLoft Marketing Automation: Marketo, Pardot, HubSpot, or ActiveCampaign Automation Tools: Zapier, Make, Microsoft Power Automate Professional Experience B2B SaaS: 3–5 years in revenue, sales, or marketing operations Process Improvement: Proven track record in driving efficiency and revenue growth Project Management: Experience leading multi-stakeholder initiatives Core Competencies Analytical Mindset: Strong problem-solving and attention to detail Communication: Able to translate data into actionable business insights Adaptability: Thrive in fast-paced, evolving environments Collaboration: Effective cross-functional team player Preferred Qualifications Bachelor’s degree in Business, Marketing, Data Science, or related field HubSpot or GoHighLevel certifications Experience with SQL, Python, or data analysis tools Previous consulting or agency experience Key Performance Indicators (KPIs) Data quality scores & database health Lead-to-opportunity conversion rates Pipeline velocity & sales cycle reduction Tool adoption & user satisfaction rates Accuracy & timeliness of revenue reports Gains in automation-driven efficiency Show more Show less
About FP Growth FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies, such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company. About the role: We are seeking an experienced and motivated SEO Specialist with a strong understanding of on-page and off-page optimization , technical SEO , keyword research , and CRM management . The ideal candidate should be proficient with tools like Google Analytics , Search Console , SEMrush , and Ahrefs , and capable of driving impactful results through effective SEO strategies. Key Responsibilities Conduct in-depth keyword research , competitive analysis , and website audits to inform data-driven SEO tactics. Develop and implement comprehensive SEO strategies to improve online visibility, drive organic traffic, and increase conversions. Collaborate with internal teams such as Content , UX/UI , and Development to ensure seamless website optimization. Monitor, analyze, and report on campaign performance using SEO tools, identifying areas for improvement and providing actionable recommendations. Stay updated on industry trends , algorithm updates , and SEO best practices to maintain a competitive edge. Ensure all SEO efforts adhere to ethical, white-hat SEO practices . Communicate clearly and effectively with clients and internal stakeholders to align SEO strategies with business objectives and meet project deadlines. Desired Qualifications Technical Skills Proficiency with tools such as SEMrush , Ahrefs , Google Analytics , and Search Console is essential. Strong expertise in on-page and off-page SEO , technical SEO audits , and keyword research . Familiarity with project management tools like Basecamp, Asana, or Trello for remote team collaboration. Experience creating and managing reports to present data-driven insights and performance metrics. Soft Skills Excellent communication and collaboration skills , with the ability to explain SEO concepts to non-technical stakeholders. Strong project management and organizational abilities to handle multiple projects and deadlines efficiently. Analytical mindset with a focus on problem-solving and improving campaign performance. Experience 4–7 years of SEO experience , preferably in a marketing agency environment. A degree in Mass Communication , Marketing , or a related field (preferred but not mandatory). What We Offer An opportunity to work in a dynamic and collaborative environment. A chance to grow your expertise and career in an evolving SEO landscape. Competitive compensation and opportunities for professional development. If you’re passionate about SEO, committed to delivering measurable results, and eager to contribute to exciting projects, we encourage you to apply! Show more Show less
Position Title Account Executive Role (AE) Location Permanently Remote About Us FirstPrinciples Growth (FP Growth) scales sustainable revenue for B2B SaaS companies via development and implementation of results-driven digital marketing strategies. Our battle-tested and proven tactics such as Beat the Churn Trap™, Own The SERP™ , & Fix Your Funnel™ are the outcome of owning, operating and scaling SaaS products under our parent organization, FirstPrinciples Holding Company. Partnering with us means collaborating to execute rigorously tested, refined, and perfected strategies, ensuring optimal results for your business and your bottom line. About the Account Development Role The full-cycle Account Executive Executive role turns inbound and outbound leads into long-last relationships. You will be selling PPC, SEO, Growth Marketing, and Revenue Operations Services. Role Break-Up Lead Generation (25%) The Account Executive Executive will be responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day. Nurturing New Leads/Pitch Cals (25%) We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create th Proposals and learning about the client before the call. Nurturing Existing Leads & Customers (25%) Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client. Strategy (10%) Analyzing results of past campaigns and tweaking future outreach campaigns and approaches. Coordination & Administrative(15%) Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team What is in it for you? The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high. Requirements for the Account Executive Role 2 to 5 years of experience selling Digital Marketing Services Ability to conduct “Mini-Closes” in Succession Genuine customer empathy Organized and strong time management skills Show more Show less
About FP Growth FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies, such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company. About the role: We are seeking an experienced and motivated SEO Specialist with a strong understanding of on-page and off-page optimization , technical SEO , keyword research , and CRM management . The ideal candidate should be proficient with tools like Google Analytics , Search Console , SEMrush , and Ahrefs , and capable of driving impactful results through effective SEO strategies. Key Responsibilities Conduct in-depth keyword research , competitive analysis , and website audits to inform data-driven SEO tactics. Develop and implement comprehensive SEO strategies to improve online visibility, drive organic traffic, and increase conversions. Collaborate with internal teams such as Content , UX/UI , and Development to ensure seamless website optimization. Monitor, analyze, and report on campaign performance using SEO tools, identifying areas for improvement and providing actionable recommendations. Stay updated on industry trends , algorithm updates , and SEO best practices to maintain a competitive edge. Ensure all SEO efforts adhere to ethical, white-hat SEO practices . Communicate clearly and effectively with clients and internal stakeholders to align SEO strategies with business objectives and meet project deadlines. Desired Qualifications Technical Skills Proficiency with tools such as SEMrush , Ahrefs , Google Analytics , and Search Console is essential. Strong expertise in on-page and off-page SEO , technical SEO audits , and keyword research . Familiarity with project management tools like Basecamp, Asana, or Trello for remote team collaboration. Experience creating and managing reports to present data-driven insights and performance metrics. Soft Skills Excellent communication and collaboration skills , with the ability to explain SEO concepts to non-technical stakeholders. Strong project management and organizational abilities to handle multiple projects and deadlines efficiently. Analytical mindset with a focus on problem-solving and improving campaign performance. Experience 4–7 years of SEO experience , preferably in a marketing agency environment. A degree in Mass Communication , Marketing , or a related field (preferred but not mandatory). What We Offer An opportunity to work in a dynamic and collaborative environment. A chance to grow your expertise and career in an evolving SEO landscape. Competitive compensation and opportunities for professional development. If you’re passionate about SEO, committed to delivering measurable results, and eager to contribute to exciting projects, we encourage you to apply!
About the Role: As the Inbound Marketing Manager (SEO) at FPGrowth you’ll be the driving force behind search-led growth for our SaaS clients. You’ll lead a skilled team of SEO analysts, shape smart strategies, and run AI-powered SEO campaigns from start to finish. With strong knowledge of the changing search world, from Google SGE to generative AI and automation, you’ll help boost visibility and speed up organic growth for our partners. You’ll also work closely with content, web, data, and product teams, making sure every digital touchpoint follows SEO best practices and supports business goals. Location: Delhi (Janakpuri) - In Office Experience: 8+ years (non-trainee roles only) Notice Period: Immediate to 30 days preferred Work Hours: 11 AM - 8 PM IST (with flexibility for client calls) Responsibilities Team Leadership & Mentoring: Lead, coach, and develop a team of SEO analysts & specialists, fostering a culture of innovation and continuous learning in AI-powered tools and workflows. AI-Driven SEO Strategy: Develop, implement, and refine data-driven, AI-augmented SEO strategies tailored for SaaS clients, optimizing for Google's evolving SGE and the changing nature of SERPs due to generative AI. Content Optimization for SaaS Growth: Work with content and product marketing teams to ideate and optimize content that leverages E-E-A-T principles, real-user data, and entity-based SEO approaches. Guide the creation of AI-generated content while ensuring compliance with quality and ethical standards. Advanced Technical SEO Oversight: Lead comprehensive technical audits using advanced SEO and automation tools (Screaming Frog, Sitebulb, Enterprise SEO Suites). Oversee crawl optimization, Core Web Vitals, structured data/schema, and ensure SaaS websites meet the latest accessibility and privacy standards (GDPR, CCPA, etc.). Modern Link Building & Digital PR: Build authoritative, high-quality backlink profiles through digital PR, SaaS partner programs, and outreach strategies, leveraging generative AI tools to identify opportunities and trends. Performance Analytics & Reporting: Build custom dashboards, leverage GA4, Looker Studio, GSC, and third-party APIs for real-time analytics. Use AI-driven insight tools to surface trends, attribution, and ROI on SEO efforts, driving actionable recommendations for improvement. Cross-Channel Collaboration: Ensure SEO alignment with paid search, CRO, social, and product-led growth strategies. Serve as the SEO voice in cross-functional SaaS acquisition and activation initiatives. AI and Automation Integration: Identify and implement new AI/ML-powered tools, large language models, and automation scripts to enhance workflow, reporting, and SEO experimentation. Competitor & Market Intelligence: Monitor SaaS SEO competitors and search trends. Use predictive analysis and AI to anticipate and capitalize on emerging SaaS market opportunities. SEO in Product-Led Growth: Provide guidance on SEO in product onboarding, in-app search, and user journey flows to increase organic activation and retention. Qualifications Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field. 8+ years of hands-on SEO experience, including leading digital teams in SaaS or B2B tech environments. Proven success with AI-powered and automation-first SEO approaches and experience adapting to major algorithm and SERP shifts (e.g., Google SGE, generative AI content). Expertise using enterprise SEO suites (SEMrush, Ahrefs, Moz, DeepCrawl, Sitebulb, etc.), with a strong grasp of custom analytics (GA4, Looker Studio) and API integrations. Advanced technical SEO skills: Core Web Vitals, schema markup, JavaScript SEO, headless CMSes, and web privacy compliance. Demonstrated track record in launching programmatic and AI-generated content, E-E-A-T amplification, and advanced link building campaigns for SaaS. Experience integrating SEO with product, content, and growth marketing teams (including PLG environments). Proficiency with markup languages (HTML, CSS, JS fundamentals) and version control systems (Git). Knowledge of project management software (Jira, Asana, Basecamp, or similar). Excellent analytical, presentation, and stakeholder communication skills. Certifications in SEO, GA4, Google Ads, or AI/ML platforms are a strong plus. A Day in the Life Might Involve: Leading a morning sync with your SEO team to align on weekly priorities, review dashboards, and share the latest AI/SEO insights. Diving into advanced technical audits such as spotting crawl inefficiencies, Core Web Vitals issues, or schema opportunities, and working with developers to fix them. Reviewing competitor search trends and experimenting with new AI/ML-powered tools to stay ahead of SERP and AI-Search shifts. Meeting with clients to walk them through performance dashboards, explain ROI on SEO initiatives, and align on growth strategies. Brainstorming digital PR and modern link-building campaigns with your team. Partnering cross-functionally with growth, paid search, and CRO teams to make sure SEO plays a core role in SaaS acquisition and activation strategies. What We Offer: Comprehensive Benefits Package: Family health insurance, maternity and paternity leaves, earned and paid sick leaves, public holidays, work travel expense reimbursement, provision for requesting salary in advance. Professional Development: We invest in your growth with dedicated budgets for courses, certifications, and conferences, keeping you ahead in AI and SEO innovation. Growth Opportunities: As FPGrowth scales, so will you. You will have clear career pathways, the chance to take on bigger challenges, and gain exposure to executive decision-making and strategic planning. Dynamic & Innovative Environment: Work on cutting-edge projects with leading SaaS companies, shaping the future of AI-driven growth in a collaborative, forward-thinking environment. Team Dynamics & What to Expect: We’re FirstPrinciples Growth — a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category.
About the Role Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey. Location: Delhi (Janakpuri) - In Office Experience: 4+ years (non-trainee roles only) Notice Period: Immediate to 30 days preferred Work Hours: 11 AM - 8 PM IST (with flexibility for client calls) Key Responsibilities Inbound Campaign Execution Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building AI-Augmented SEO Implementation Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Monitor and adapt to algorithm changes and SERP evolution Technical SEO Execution Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations Content Optimization Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion Performance Analysis Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools Link Building & Outreach Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.
Department: Operations Team > Content Writing Team Hiring Manager: Matt/Pushkar/Joyshree About the Company: https://fpgrowth.io/ Meet your Team Members: Matt Umbriac: Partner and Head of Client Services Pushkar Sinha: Partner and Digital Marketing Manager Joyshree Banerjee: Lead Content Strategist Team Dynamics & What to Expect: We’re FirstPrinciples Growth, a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category. Now, we’re looking for a Fintech content specialist, someone who can turn complex financial topics into high-impact content that educates, converts, and drives real revenue for SaaS companies across lending, investing, and fund management spaces. What Sets Us Apart: We don’t hire easy, we don’t fire easy. We’re not here to assign checklists, we’re here to co-create companies. Here’s what sets us apart: Our Core Values: 1. Serve, Lead, Elevate We empower one another through mentorship, adaptability, and service, pushing each other to be 1% better every day. 2. Ownership with Objectivity We own our outcomes, but leave ego at the door. We solve with clarity, data, and integrity. 3. Purpose-Driven Action We don’t do “busy work.” We act with clear intent, rooted in the “why” behind every move. 4. Clients First, Always We prioritize outcomes that matter to our clients. Not vanity metrics, real, measurable wins. 5. Be(come) the Expert We share what we know, and work daily to know more. We don’t wait to be experts, we become them. You won’t just “fit into our culture.” You’ll help shape it: Every voice matters: From day one, your ideas get a seat at the table. Deep ownership: We hire people who own their work like it's their name on the line, because it is. No hand-holding. No passing the buck. Curiosity > Conformity: We’re not here to play it safe. Weird thinkers welcome. Deliberate culture: We don’t stumble into great culture, we build it, like our products. Long-term thinking: We establish connections with people who are in it for the long haul. If you are looking for meaningful growth, not just tasks, you are home. About The Role: You'll craft end-to-end content experiences that go way beyond blogs, you’ll educate the market, influence buyers, and make complex Fintech topics digestible for decision-makers across the SaaS landscape. Expect to work across: Blogs, articles, and long-form thought leadership Infographics, scripts, and video content Case studies, reports, trend breakdowns, and whitepapers Guest posts, PR content, and journalist query responses Investor-facing product content and SaaS positioning materials You’ll work directly with founders, marketers, and product leaders to help scale brands that serve lenders, borrowers, investors, and fund managers in the US market. This role is also not one where you are assigned a task and then isolate yourself while conducting research and composing the content. Instead, it is vital that you establish and maintain close collaboration with your peers to ensure alignment throughout the project. We consistently seek and value proactive engagement. Complacency has no place in our endeavors. What You Need to Bring: Expertise that Goes Deep: 3+ years of proven experience writing for FinTech and SaaS brands, you know the language, the levers, and the buyer psychology. At the risk of sounding redundant - Excellent written and verbal communication. Strong working knowledge of: Lending & Credit Borrower & Risk Management Real Estate Fund Management Investment & Wealth Management Investor-facing platforms US Monetary Policy & Regulatory Environments Research-Driven. Insight-Led: You’re comfortable reverse-engineering complex laws, macro trends, or regulatory changes into digestible, timely content. You don’t just Google. You research, synthesize, and draw connections that others miss. You read into subtle shifts in policy or market behavior and turn them into actionable stories for decision-makers. You’re always thinking “What does this mean for our ICP?” Bonus Points For: Experience with AI writing tools (e.g., ChatGPT, Claude, Perplexity) to accelerate, not replace, your creativity. Background in writing for loan management platforms, investor portals, or real estate syndication tools. Experience collaborating with design, SEO, and growth teams. Leveraging AI — Smartly, Not Lazily We believe in using AI as a force multiplier — not a replacement for original thought. We encourage writers to leverage tools like ChatGPT, Claude, and Pressmaster.ai for ideation, first drafts, outlines, keyword discovery, and accelerated workflows. But here’s the deal: You must know how to prompt well, tailoring content to product nuances, ICP expectations, and brand tone. AI should support human creativity, not mask a lack of it. Your work should sound human, nuanced, and informed. You must fact-check everything. Misinformation kills credibility. You’re responsible for getting it right. We do AI detection checks on submissions. If it reads like a robot wrote it, it won’t make the cut. If you're someone who can wield AI to enhance speed and scale without compromising originality, accuracy, or strategy, you’ll thrive here. This Role Is For You If: You obsess over financial systems, user psychology, and SaaS metrics. You can write about ACH systems, waterfall models, or Regulation D without blinking. You’ve worked across multiple FinTech verticals and love tracking the next disruption. You want a seat at the table — not just a to-do list. You care about impact, not just word count. This Role Is Not For You If: You’re unfamiliar with the US FinTech landscape or still learning basic terminology. You shy away from complex, technical topics. You’re looking for a cushy marketing role, this one’s a workout. Qualifications: A degree in marketing, mass communication, literature, or a related field.