Inbound Marketing Specialist (SEO, SEM)

About the Role

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Location: Delhi (Janakpuri) - In Office

Experience: 4+ years (non-trainee roles only)

Notice Period: Immediate to 30 days preferred

Work Hours: 11 AM - 8 PM IST (with flexibility for client calls)

Key Responsibilities

Inbound Campaign Execution

• Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization
• Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building

AI-Augmented SEO Implementation

• Execute keyword research using AI tools to identify high-impact opportunities
• Optimize content for Google SGE and AI-generated search features
• Monitor and adapt to algorithm changes and SERP evolution

Technical SEO Execution

• Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms
• Implement schema markup, Core Web Vitals optimization, and crawl improvements
• Execute site migrations, URL restructuring, and indexation management
• Ensure GDPR/CCPA compliance in tracking implementations

Content Optimization

• Optimize existing content for E-E-A-T signals and entity-based SEO
• Create briefs for AI-assisted content generation while maintaining quality standards
• Implement internal linking strategies and content refresh programs
• Develop landing pages optimized for organic conversion

Performance Analysis

• Build GA4 dashboards and custom reports for organic performance tracking
• Analyze user behavior data to inform content and SEO strategies
• Track keyword rankings, organic traffic, and conversion metrics
• Generate actionable insights from search console and third-party tools

Link Building & Outreach

• Execute digital PR campaigns for high-authority backlinks.
• Manage outreach programs using AI-powered prospecting tools.
• Develop linkable assets and resource pages.
• Monitor backlink profiles.