Fintech Content Writer

Department:

Hiring Manager:

About the Company:

Meet your Team Members:

• Matt Umbriac:

  Partner and Head of Client Services

• Pushkar Sinha:

  Partner and Digital Marketing Manager

• Joyshree Banerjee:

  Lead Content Strategist

Team Dynamics & What to Expect:

We’re FirstPrinciples Growth, a team of data nerds, marketers, and founders scaling B2B SaaS companies from $1M to $100M+. We question the obvious, challenge the conventional and write like we own the category.

Now, we’re looking for a Fintech content specialist, someone who can turn complex financial topics into high-impact content that educates, converts, and drives real revenue for SaaS companies across lending, investing, and fund management spaces.

What Sets Us Apart:

We don’t hire easy, we don’t fire easy. We’re not here to assign checklists, we’re here to co-create companies. Here’s what sets us apart:

Our Core Values:

1. Serve, Lead, Elevate

We empower one another through mentorship, adaptability, and service, pushing each other to be 1% better every day.

2. Ownership with Objectivity

We own our outcomes, but leave ego at the door. We solve with clarity, data, and integrity.

3. Purpose-Driven Action

We don’t do “busy work.” We act with clear intent, rooted in the “why” behind every move.

4. Clients First, Always

We prioritize outcomes that matter to our clients. Not vanity metrics, real, measurable wins.

5. Be(come) the Expert

We share what we know, and work daily to know more. We don’t wait to be experts, we become them.

You won’t just “fit into our culture.” You’ll help shape it:

• Every voice matters: From day one, your ideas get a seat at the table.
• Deep ownership: We hire people who own their work like it's their name on the line, because it is. No hand-holding. No passing the buck.
• Curiosity > Conformity: We’re not here to play it safe. Weird thinkers welcome.
• Deliberate culture: We don’t stumble into great culture, we build it, like our products.
• Long-term thinking: We establish connections with people who are in it for the long haul. If you are looking for meaningful growth, not just tasks, you are home.

About The Role:

You'll craft end-to-end content experiences that go way beyond blogs, you’ll educate the market, influence buyers, and make complex Fintech topics digestible for decision-makers across the SaaS landscape. Expect to work across:

• Blogs, articles, and long-form thought leadership
• Infographics, scripts, and video content
• Case studies, reports, trend breakdowns, and whitepapers
• Guest posts, PR content, and journalist query responses
• Investor-facing product content and SaaS positioning materials

You’ll work directly with founders, marketers, and product leaders to help scale brands that serve lenders, borrowers, investors, and fund managers in the US market. This role is also not one where you are assigned a task and then isolate yourself while conducting research and composing the content. Instead, it is vital that you establish and maintain close collaboration with your peers to ensure alignment throughout the project. We consistently seek and value proactive engagement. Complacency has no place in our endeavors.

What You Need to Bring:

Expertise that Goes Deep:

3+ years of proven experience writing for FinTech and SaaS brands, you know the language, the levers, and the buyer psychology.

At the risk of sounding redundant - Excellent written and verbal communication.

Strong working knowledge of:

• Lending & Credit
• Borrower & Risk Management
• Real Estate Fund Management
• Investment & Wealth Management
• Investor-facing platforms
• US Monetary Policy & Regulatory Environments

Research-Driven. Insight-Led:

You’re comfortable reverse-engineering complex laws, macro trends, or regulatory changes into digestible, timely content.

You don’t just Google. You research, synthesize, and draw connections that others miss.

You read into subtle shifts in policy or market behavior and turn them into actionable stories for decision-makers.

You’re always thinking “What does this mean for our ICP?”

Bonus Points For:

• Experience with AI writing tools (e.g., ChatGPT, Claude, Perplexity) to accelerate, not replace, your creativity.
• Background in writing for loan management platforms, investor portals, or real estate syndication tools.
• Experience collaborating with design, SEO, and growth teams.
• Leveraging AI — Smartly, Not Lazily

We believe in using AI as a force multiplier — not a replacement for original thought. We encourage writers to leverage tools like ChatGPT, Claude, and Pressmaster.ai for ideation, first drafts, outlines, keyword discovery, and accelerated workflows. But here’s the deal: You must know how to prompt well, tailoring content to product nuances, ICP expectations, and brand tone. AI should support human creativity, not mask a lack of it. Your work should sound human, nuanced, and informed.

You must fact-check everything. Misinformation kills credibility. You’re responsible for getting it right.

We do AI detection checks on submissions. If it reads like a robot wrote it, it won’t make the cut.

If you're someone who can wield AI to enhance speed and scale without compromising originality, accuracy, or strategy, you’ll thrive here.

This RoleIsFor You If:

• You obsess over financial systems, user psychology, and SaaS metrics.
• You can write about ACH systems, waterfall models, or Regulation D without blinking.
• You’ve worked across multiple FinTech verticals and love tracking the next disruption.
• You want a seat at the table — not just a to-do list.
• You care about impact, not just word count.

This Role IsNotFor You If:

• You’re unfamiliar with the US FinTech landscape or still learning basic terminology.
• You shy away from complex, technical topics.
• You’re looking for a cushy marketing role, this one’s a workout.

Qualifications:

A degree in marketing, mass communication, literature, or a related field.