SEO Team Lead

Overview:

The SEO On-Page Team Leader is responsible for overseeing and guiding the on-page SEO team to enhance the search engine rankings and user experience of the company’s web pages. This role involves strategic planning, execution, and optimization of on-page SEO strategies. The team leader collaborates with various departments to ensure alignment with overall marketing objectives and drives the continuous improvement of SEO performance.

Key Responsibilities:

• Team Leadership and Management:
• Lead and manage the on-page SEO team, providing guidance, mentorship, and performance evaluations.
• Set clear goals and objectives for the team, ensuring alignment with the company’s SEO strategy.
• Foster a collaborative and high-performance work environment.
• Strategic Planning:
• Develop and implement comprehensive on-page SEO strategies to improve organic search rankings.
• Analyze market trends, competitor activities, and industry best practices to inform SEO strategies.
• Work with senior management to align SEO initiatives with overall business goals.
• On-Page Optimization:
• Conduct in-depth on-page audits to identify optimization opportunities.
• Oversee the optimization of website elements, including titles, meta descriptions, headers, images, and internal linking.
• Ensure the proper use of HTML tags, such as H1, H2, H3, etc., to improve content structure and SEO performance.
• Content Strategy:
• Collaborate with content creators to produce high-quality, SEO-friendly content.
• Guide the team in optimizing existing content for target keywords and enhancing user engagement.
• Provide keyword recommendations based on thorough research and analysis.
• Technical SEO:
• Oversee the identification and resolution of on-page technical issues, such as broken links, duplicate content, and crawl errors.
• Ensure the website is mobile-friendly and optimized for fast loading speeds.
• Implement and manage schema markup to improve search engine understanding of website content.
• Performance Monitoring and Reporting:
• Monitor and report on website performance using analytics tools.
• Track key metrics such as organic traffic, bounce rate, conversion rate, and keyword rankings.
• Provide actionable insights and recommendations to improve SEO performance.
• Collaboration and Communication:
• Work closely with web developers to implement on-page SEO recommendations.
• Collaborate with marketing, content, and design teams to ensure SEO best practices are integrated into all projects.
• Communicate SEO strategies, progress, and results to stakeholders and senior management.
• Training and Development:
• Conduct training sessions and workshops to educate team members and other departments on SEO best practices.
• Stay updated with the latest SEO trends, algorithm updates, and industry developments.
• Encourage continuous learning and professional development within the team.

Qualifications:

• Education:
• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• Experience:
• Minimum of 5 years of experience in on-page SEO.
• Proven track record of leading successful SEO projects and managing a team.
• Skills:
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Solid knowledge of HTML, CSS, and content management systems (e.g., WordPress).
• Excellent leadership, communication, and collaboration skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.

Reporting:

• Reports to the Head of Digital Marketing, SEO Director, or another designated senior manager.

Job Type: Full-time

Pay: ₹32,174.77 - ₹45,485.68 per month

Benefits:

• Leave encashment
• Paid sick time

Education:

• Bachelor's (Required)

Experience:

• SEO: 5 years (Required)
• on page: 5 years (Required)

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)

Work Location: In person