Senior Performance Marketing Manager

Job Title:

Job Location: Andheri East, Mumbai

About Us:

Imarticus is a leading professional education Edtech firm, that provides industry-endorsed programs in

Finance, Analytics, Marketing across the B2B and B2C segments via physical and online channels.

Imarticus has over 12 offices in India and expanding internationally to cater to global opportunities in

training and upskilling. Imarticus has pioneered the art of partnership and alliances with corporates and

academic institutions and has built cutting-edge learning solutions catering to its consumer and corporate

segments via a combination of online and classroom delivery.

Why Imarticus?

• Educated over 10,00,000+ individuals pan India across 30+ different programs
• Achieved student outcomes and created impact in over 45000 learners
• Pioneered the concept of professional degrees: ’Prodegrees’. Partnered with leading corporates like KPMG and leading academic organizations like IIM Calcutta, IIM Lucknow, IIT Roorkee, BIMTECH, Jain and others
• Caters to the human capital and up-skilling needs of over 500 firms.
• Bridge the gap between academics and the industry by providing job-specific and industry-relevant training
• Collaborated with global giants to revolutionize learning by allowing aspirants to acquire skills demanded by the industry.

Need more info? Head to visit https://imarticus.org/

About The Role

data-driven Growth Manager

Key Responsibilities:

Growth Strategy & Planning

• Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels.
• Identify and prioritize growth opportunities through data analysis, user insights, and market research.

Own growth metrics: CAC, LTV, ROAS, retention rate, and funnel conversion.

Performance Marketing

• Manage paid campaigns across Google, Meta, LinkedIn, and other key channels.
• Optimize campaigns for ROI and lead quality through continuous A/B testing and funnel optimization.
• Collaborate with creative and content teams to test new ad formats, audiences, and landing pages.

SEO Growth

• Oversee on-page, off-page, and technical SEO initiatives.
• Work with content and tech teams to improve organic traffic and keyword rankings.
• Track and report SEO performance metrics (CTR, keyword movement, organic leads, etc.).

Retention Marketing

• Design and execute retention strategies via CRM, email, WhatsApp, push notifications, and remarketing.
• Improve user engagement through personalized journeys and automation flows.
• Collaborate with product and content teams to enhance user experience and repeat engagement.

Analytics & Experimentation

• Set up, monitor, and analyze data using tools like GA4, Google Tag Manager, Looker Studio, and CRM dashboards.
• Run growth experiments (A/B, multivariate) to improve acquisition, activation, and retention.
• Prepare periodic reports on performance, insights, and recommendations for leadership.

Skills & Requirements

• 6–10 years of experience in Growth, Performance, or Digital Marketing roles.
• Proven track record in scaling user acquisition and retention for digital-first brands.
• Hands-on experience with:

• SEO tools:

   SEMrush, Ahrefs, Screaming Frog, Google Search Console

• Performance tools:

   Google Ads, Meta Ads, LinkedIn Ads, DV360

• CRM/Automation:

   HubSpot, WebEngage, MoEngage, or similar

• Analytics:

   Google Analytics (GA4), Google Data Studio, Excel/Sheets
• Strong understanding of marketing funnels, conversion optimization, and cohort analysis.
• Excellent communication, analytical, and stakeholder management skills.