Senior Performance Marketing Manager

Job Overview

• Strategy & Execution
• Develop and execute end-to-end performance marketing strategies across Meta, Google UAC and other platforms
• Own the performance marketing budget, manage CAC forecasting, and optimize
• Performance Optimization
• Analyze campaign data to identify trends, derive insights, and report KPIs
• Leverage creative experimentation to continuously improve conversion rates
• Leadership & Industry Knowledge
• Build and mentor a high-performing performance marketing team
• Stay updated on performance marketing trends and innovations in the microdrama industry
• Microdrama-Specific Skills
• Short-form video expertise: Deep understanding of how vertical video content is consumed on Instagram Reels, TikTok, and YouTube Shorts
• Viral content instinct: Ability to identify what makes short-form content scroll-stopping and shareable
• Monetization knowledge: Familiarity with microdrama business models including data-driven storytelling
  

Key Qualifications

• 3 to 8 years in performance marketing with proven track record of scaling digital products and managing large media budgets
• Expertise in Google Ads, Meta Ads, TikTok Ads, and analytics tools
• Strong data-driven mindset with ability to translate complex data into actionable strategies
  

• Work in a data-driven, creative, and collaborative environment, shaping stories that reach millions of users.
• Directly influence audience growth, engagement, and business outcomes through innovative marketing strategies.
• Competitive salary with growth opportunities in content, marketing, and product leadership.
• Be part of a mission-driven company: “Create in India, Create for the World”, redefining Indian entertainment and storytelling.
  

About KUKU

• 🌐 Website: www.tv.kukufm.com
• 📱 Android App: Google Play
• 📱 iOS App: App Store
• 🔗 LinkedIn: KUKU