About the Company GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups. GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here. Role: He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients. The job includes relationship management with clients, creating Online Marketing Plans as per their business goals and executing them with the help of internal teams of Content, Design, Analytics and Tech. Responsibilities: Client Engagement & Relationship Management: Communicate with clients on a regular basis to understand their business goals and required services. Strategic Planning : Develop online marketing plans as per the business goals of clients comprising of one or all of the following aspects: Online Advertising for Customer Acquisition Content Marketing : Social media, Blogs, Infographic, etc. Social Media Branding Campaigns Email Marketing Online Reputation Management Brand Communication : Develop communication strategies for various brands based on customer personas. Project Management : Coordination with internal functional teams of content, design, analytics & tech to ensure excellent delivery of Online Marketing Plans Guidance & support to internal team for effective sent service delivery Reporting & Reviews of Account Performance : Measure impact on a regular basis and ensure course correction based on the success indicators Desired Skills and Experience: Relevant experience in marketing, branding is preferred. Understanding of marketing principles is a must. In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc. Communication Skills : Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential. Analytical Skills: A command on numbers, marketing effectiveness measurement is essential Strong project management or organizational skills Show more Show less

About the Company: GenY medium is a rapidly growing, venture-backed full-service digital marketing and technology company. It is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel in performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short period, our young team has served several clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients. The job includes relationship management with clients, creating Online Marketing Plans as per their business goals, and executing them with the help of internal teams comprising of Content, Design, Analytics, and Tech. Key Responsibilities Client Engagement & Relationship Management: Communicate with clients regularly to understand their business goals and required services Content Marketing: Social media, Blogs, Infographic, etc Social Media Branding Campaigns Email Marketing & Online Reputation Management Coordinating within the internal teams for effective sent service delivery Desired Skills: Experience in marketing, branding is preferred. Understanding of marketing principles is a must. In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc. Communication Skills: Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential. Analytical Skills: A command on numbers, marketing effectiveness measurement is essential Strong project management or organizational skills Show more Show less

About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary: We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage & maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce Solid understanding of event tracking and how this can be used effectively Understanding of iOS / Android app tracking Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus. Show more Show less

GenY medium is a rapidly growing, venture-backed full-service digital marketing and technology company. It is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel in performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short period, our young team has served several clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients. The job includes relationship management with clients, creating Online Marketing Plans as per their business goals, and executing them with the help of internal teams comprising of Content, Design, Analytics, and Tech. Key Responsibilities Client Engagement & Relationship Management: Communicate with clients regularly to understand their business goals and required services Content Marketing: Social Media, Blogs, Infographic, etc Social Media Branding Campaigns Email Marketing & Online Reputation Management Coordinating within the internal teams for effective sent service delivery Desired Skills: Experience in marketing, branding is preferred. Understanding of marketing principles is a must. In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc. Communication Skills: Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential. Analytical Skills: A command on numbers, marketing effectiveness measurement is essential Strong project management or organizational skills. Experience Required: 1-2 Years Job Location: Hyderabad Show more Show less

Job Summary - - He/ she will be the face of the company for the clients and will be responsible for effective service delivery to clients. -The job includes relationship management with clients, creating Online Marketing Plans as per their business goals, and executing them with the help of internal teams comprising of Content, Design, Analytics, and Tech. Key Responsibilities - - - - - Client Engagement & Relationship Management: Communicate with clients regularly to understand their business goals and required services -Content Marketing: Social Media, Blogs, Infographic, etc -Social Media Branding Campaigns -Email Marketing & Online Reputation Management -Coordinating within the internal teams for effective sent service delivery Desired Skills: - - - - Experience in marketing, branding is preferred. Understanding of marketing principles is a must. -In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc. -Communication Skills: Good communication skills, both written and verbal is a must. Being able to articulate campaign ideas to clients and internal stakeholders is essential. Analytical Skills: A command on numbers, marketing effectiveness measurement is essential Strong project management or organizational skills Show more Show less

About the Company GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups. GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here . About the Role: We are looking for a detail-oriented and proactive Data & Insights Associate to join our team. In this role, you will be responsible for managing data operations and generating performance reports across all client accounts. You will play a key part in ensuring data accuracy, consistency, and timely delivery of insights to support strategic decision-making. Responsibilities: Collect, clean, and validate data from various platforms (e.g., Google Ads, Meta, CRM tools, web analytics tools, etc.) Generate recurring and ad-hoc client reports with key performance metrics and trends Automate and streamline reporting processes using tools like Excel, Google Sheets, or Looker Studio Collaborate with account managers and performance teams to interpret data and uncover actionable insights Maintain dashboards and ensure data integrity across multiple client accounts Troubleshoot data discrepancies and work with relevant teams to resolve issues Assist in preparing presentations and insights decks for internal and external stakeholders Skills Required: 1–2 years of experience in a data/reporting/analytics role Strong proficiency in Excel/Google Sheets (pivot tables, formulas, data cleaning) Hands-on experience with reporting tools such as Google Data Studio, Power BI, or Tableau Familiarity with digital marketing platforms (Google Ads, Meta Ads Manager, GA4, etc.) Basic understanding of SQL or scripting (optional but a plus) Strong attention to detail, analytical thinking, and time management skills Excellent communication and collaboration abilities Bachelor’s degree in engineering, Statistics, Computer Science, or related field Exposure to performance marketing or digital campaigns is a plus

About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary: We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage & maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce Solid understanding of event tracking and how this can be used effectively Understanding of iOS / Android app tracking Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus.

About the Company GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: 1. Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. Read more about the company at http://www.genymedium.com/ Job Summary This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc. Key Responsibilities 1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc) 2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc) & train the internal team to adopt the latest best practices 3) Engage with clients in coordination with the Account Management team to explain the technical aspects 4) Implement a data driven & analytical approach for delivering business goals for clients 5) Set up processes for reducing errors in the execution of ad campaigns and other processes 6) Build a culture of innovation and learning in the team Knowledge/ Skillset Required 1) Excellent Communication Skills 2) Analytical approach to Problem Solving 3) A constant drive towards learning new techniques & tools

As an Account Manager in the Performance Marketing & SEO delivery unit at GenY Medium, a leading digital marketing agency, you will play a crucial role in managing client relationships, developing marketing strategies, and ensuring the successful execution of campaigns that drive measurable results. With a focus on providing performance marketing & digital-creative solutions to enterprise brands and startups, you will collaborate with internal teams to optimize performance and achieve client objectives. Your responsibilities will include serving as the main point of contact for assigned clients, developing and implementing performance marketing & SEO strategies, monitoring campaign performance metrics, preparing and presenting performance reports to clients, and working closely with creative, analytics, and technical teams to ensure cohesive campaign execution. You will also be responsible for overseeing client budgets, staying updated on industry trends, tools, and best practices, and providing innovative solutions for clients. To excel in this role, you should have a strong understanding of performance marketing channels such as PPC and SEO, the ability to analyze data using tools like Google Analytics, excellent communication and interpersonal skills, strong organizational skills, familiarity with marketing automation platforms and advertising tools, and a bachelor's degree in marketing, business, or engineering. Additionally, you should have at least 3 years of experience in account management or digital marketing, preferably in performance marketing, and a strong analytical mindset with attention to detail to effectively manage multiple projects and clients simultaneously.,

About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary: We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage & maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce Solid understanding of event tracking and how this can be used effectively Understanding of iOS / Android app tracking Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in edtech and Ecommerce. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus.

About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary: We are seeking a talented and experienced Performance Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Specialist is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Specialist is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. Performance Marketing/Paid Media Specialist prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage & maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce Solid understanding of event tracking and how this can be used effectively Understanding of iOS / Android app tracking Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus.

About GenY: GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at social media marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary We are looking for a Senior Copywriter with exceptional storytelling ability, strong digital sensibilities, and a strategic mindset to join our creative team. You’ll be responsible for conceptualizing and crafting compelling content across digital campaigns—ranging from social media and performance ads to website copy and video scripts. You’ll work closely with art directors, strategists, and account managers to bring brand voices to life and ensure consistency and creativity across all touchpoints. Key Responsibilities Write, edit, and oversee content across digital formats: social media, performance marketing (Google, Meta ads), websites, landing pages, emailers, video scripts, blogs, and more. Translate creative briefs into sharp, engaging, and conversion-driven copy. Collaborate with design and strategy teams to conceptualize campaign ideas that align with client goals. Maintain brand voice consistency across multiple clients and platforms. Contribute to pitches and brainstorming sessions with creative ideas and campaign concepts. Review and mentor junior writers, providing constructive feedback. Stay updated on digital trends, consumer behavior, platform-specific nuances, and best practices. Liaise with client servicing teams to understand client expectations and deliver quality content on schedule. Knowledge / Skill Set Required Strong grasp of digital marketing concepts including performance marketing, social media content strategies, and user journeys. Excellent command of English—grammar, style, clarity, and storytelling. A knack for writing high-impact headlines, CTAs, and crisp ad copy. Experience writing for multiple digital formats: display ads, carousel posts, Instagram reels, banners, blogs, emailers, etc. Ability to adapt tone and messaging for different brands and audiences. A portfolio that demonstrates versatility and creativity in digital copywriting. Education: Masters/Bachelors in English, Media Comm, Journalism & Advertising Experience: 2 to 3 years of experience in writing for marketing communications. Agency experience of at least 1 year would be an added advantage

You should possess the following leadership attributes in order to excel in this role: - Ability to lead and independently manage a business division, with a bonus for previous experience in developing and executing marketing/business plans. - Passion for team-building and driving business growth through meticulous plan execution. - Willingness to experiment and find solutions to new business challenges. As a senior-level position reporting directly to the Chief Operating Officer, your responsibilities will include: - Management of multiple strategic customer accounts and expanding the customer portfolio in areas such as healthcare, real estate, and BFSI. - Leading internal teams and overseeing digital strategies for key customers to ensure the achievement of deliverables and business targets. Desirable skills and personality traits for this role include: - Entrepreneurial mindset, leading from the front, and motivating a team of marketers, technologists, developers, and designers towards achieving business objectives. - Strong interpersonal skills, maturity in interactions with colleagues and clients, and adeptness in managing multiple priorities effectively. - Ability to handle deadline pressures with a positive attitude. In addition to the above, the ideal candidate should meet the following qualifications and experience requirements: - Experience: Preferably relevant experience in marketing and branding, with a solid understanding of marketing principles. - Communication Skills: Excellent written and verbal communication skills are essential for effectively conveying brand campaign ideas to clients and internal teams. - Analytical Skills: Proficiency in numbers and measuring marketing effectiveness is crucial for success in this role.,

About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company at http://www.genymedium.com/ Job Summary: We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns. Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: Create and execute strong digital media recommendations with supporting validation Develop, execute, manage & maintain media plans Oversee buys, analyze campaigns, and change recommendations to maximize performance Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests Manage the testing, QA, QC, and debugging of tracking pixels Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance Take responsibility for ensuring projects are delivered on time and within budget Communicate with clients about projects both remotely, and in-person Skills Required: Ability to manage a team Strong quantitative and analytical skills Solid understanding of mathematical concepts Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. Understanding of media concepts and terms, creative and budget requirements Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. Debugging and identification of problems is essential Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce Solid understanding of event tracking and how this can be used effectively Understanding of iOS / Android app tracking Ability to create clear and insightful reports using data from Google Analytics and other data sources Excellent Excel skills are an advantage An excellent communicator and be able to present ideas, verbally and in writing Experience Required: Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing. Experience in an agency set up would add value to the role Certification in Google Ads or other relevant digital marketing certifications is a plus.