Analyst - Paid Media

About the Company

GenY Medium is in the business of managing perceptions of brands – online. Our team combines the three

essential skills to excel at performance marketing:

1. Consumer understanding,

2. Content Marketing and

3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive

conversations around their brands. Read more about the company at http://www.genymedium.com/

Job Summary

This role would cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/

Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.

Key Responsibilities

1) Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook

Advertising/ Display/ Affiliate/ etc)

2) Stay up to date with new tools in the industry in all domains (advertising/SEO/email marketing etc) &

train the internal team to adopt the latest best practices

3) Engage with clients in coordination with the Account Management team to explain the technical aspects

4) Implement a data driven & analytical approach for delivering business goals for clients

5) Set up processes for reducing errors in the execution of ad campaigns and other processes

6) Build a culture of innovation and learning in the team

Knowledge/ Skillset Required

1) Excellent Communication Skills

2) Analytical approach to Problem Solving

3) A constant drive towards learning new techniques & tools