Senior Performance Marketing Manager

About Us

Heyo & MyOperator are India’s leading Conversational platforms, powering Call + WhatsApp engagement for over 40,000 businesses—including top brands like Lenskart, Astrotalk, and Caratlane. We’re a fast-growing SaaS company redefining how brands communicate at scale. With a hybrid work culture and a bias for action, we’re on the lookout for data-driven marketers who can own growth from end to end.

Job Overview

We’re looking for a sharp and analytical Performance Marketer who thrives on numbers, experimentation, and results. You’ll manage multi-channel ad campaigns across Google, Meta, LinkedIn, WhatsApp, and Email—optimizing for performance and ROI. This role requires strong command over marketing tools, excellent reporting skills, and hands-on experience managing large budgets in the B2B SaaS space.

Key Responsibilities

• Plan, execute, and scale performance campaigns across

  Google Ads, Meta, WhatsApp, Email,

  and LinkedIn platforms.
• Manage a monthly marketing budget of ₹15 lakhs+ and ensure a high ROI through continuous testing and optimisation.
• Build and monitor full-funnel strategies—from top-of-funnel awareness to bottom-of-funnel retargeting and nurturing.
• Drive engagement and conversions through WhatsApp campaigns, leveraging automation tools and segmentation.
• Use Zoho CRM, Google Analytics, and Excel to track performance, analyze trends, and report on key metrics.
• Collaborate with content, design, and sales teams to align messaging and improve lead quality.
• Run A/B tests to optimize creatives, targeting, and landing pages.
• Create weekly/monthly performance reports with actionable insights.

Qualifications & Skills

• 4–6 years of experience in performance marketing, ideally in a B2B SaaS environment.
• Strong command of Google Ads, Meta Ads, LinkedIn Ads, WhatsApp Campaigns, and email marketing.
• Experience with WhatsApp Business API/automation tools for outreach and engagement.
• Hands-on experience with Zoho CRM and advanced Excel reporting.
• Strong analytical mindset with a solid understanding of funnel metrics and marketing KPIs.
• Bonus: Familiarity with tools like Mixpanel, Hotjar, or any marketing automation platforms.

Why Join Us?

• Own and lead growth across all key digital channels.
• 100% remote role with high ownership and autonomy.
• Be part of a high-growth, product