Senior Manager - Digital Marketing

Role Overview

The

Digital Marketing Manager

will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, content marketing, social media, website optimization, and analytics to maximize online visibility and business growth.

Key Responsibilities

• Digital Strategy & Execution
  

Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Social Media, Website, Email, and Content Marketing.
Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.Work closely with creative and content teams to align messaging and brand positioning across all digital touchpoints.

• Performance Marketing & Lead Generation
  

Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC).
Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions.Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.

• Website Optimization
  

Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
Ensure seamless user journeys across digital properties to improve conversion rates.

• Social Media & Content Marketing
  

Oversee and grow the company’s social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns.
Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership.Monitor social media analytics and optimize strategies based on engagement metrics.

• Email & CRM Marketing
  

Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement.
Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.

• Data Analytics & Reporting
  

Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards.
Generate performance reports and insights to optimize campaigns and inform future strategies.Implement marketing attribution models to measure the impact of each digital channel on conversions.

• Market Trends & Innovation
  

Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation.Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.

Must-Have

Key Requirements

4–6 years of hands-on experience in Digital Marketing & Performance Marketing across Google Ads, Social Media, and Email.Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Programmatic Buying.Proven ability to develop and execute integrated digital marketing strategies to drive business growth.Proficiency in Google Analytics, Google Tag Manager, and marketing automation or CRM tools.Experience in website and landing page optimization for improved user experience and conversions.Excellent analytical, communication, and stakeholder management skills.