Senior Manager - Digital Marketing

Job Role : Senior Manager-

Departments:

Job Code

Location:

Reports To

Director-

Key Stakeholders (Option depending upon the role): Frequency (Occasional/Frequent/Continuous)

1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).

• Strategy Development:
  

• Digital Assets Management:
• Manage Ensure that all our digital assets (website/intranet/mobile app) runs smoothly and that our readers always have access to fresh, relevant content.
• Ensure that the digital assets are on the most secure and latest platforms, to avoid any compromises owing to any malware attacks.
• To work collaboratively with stakeholders globally, to ensure upkeep of regional platforms (such as B2B in North America).
• Campaign Management:
  

• Content Creation and Management:
  

• SEO and SEM:
  

• Social Media Management:
  

• Analytics and Reporting:
  

• Budget Management:
  

• Staying Updated:
  

2: Organisational Relationship (Provide an organisational chart which illustrates the role structure above and below and parallel to this position).

3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)

Decision Making Authority (This will be for every job allocated to the individual)Refer to the Decision making box for detail information

• Manage and update our Digital assets Website/Intranet/Mobile App.
• Ensure that all the sections on the website (product section, blog posts) etc. are upto date. Further, the website should be on a secure platform, so that it’s not compromised in case of malware attacks. Working closely with the maintenance agency, to ensure the website has the latest security patches.
• Work towards the content calendar for the social platforms
• Work closely with the marketing managers and corporate communication managers, to ensure the latest stories, blogs, and campaigns are updated on the website.
• Run SEO mandate and optimize content on website, to ensure higher ranking for our website on searches.
• Run periodic SEM campaigns, in consultation with the marketing managers.
• Overall, all these actions should lead to increase in website visitor count.
• Intranet- Working closely with the marketing team, to ensure that all the flyers, brochures, NTRDs are updated on the intranet. The latest updates about the organization should be updated on the intranet. These actions should lead to an increase in intranet visitor count.
• Monitor website analytics and make adjustments as needed to improve performance
• Stay up-to-date with the latest website platforms and SEO trends and technologies.
• Periodic mobile app updates.
  

Schedule A

4: Key Result Areas (List the key deliverables that quantify successful performance in the role).

• Ensure higher ranking for our website, on relevant searches.
• Increase in website visitor count. Reduction in website bounce rate.
• Increase in the monthly average visitors on the intranet.
• Increase in the monthly active users of the app
• Develop and grow our social handles
• Performance marketing with a drive to lower acquisition costs.
  

5: Decision Making Authority (For each decision type define if the action involves below mentioned categories:

Schedule A : Execution

Schedule B: Follow SOP/policy for decision to be made. (Moderate to Complex decision making)

Schedule C: Decide within approval limits) Complex/tactical/strategic decision making impacting the outcome

• Can be merged with duties & Responsibility
  

Educational Qualification

Skills

Skills & Knowledge

Competencies

Behavioral

• Master’s degree in computer science, information technology, or a related field preferred
• Excellent written and verbal communication skills
• Strong attention to detail and ability to manage multiple tasks and priorities
• Ability to work independently and as part of a team
• Creative
• Task-oriented
• Good at collaboration
  

Work Experience

Functional

• 7-8 years of relevant experience
• Strong knowledge of website platforms.
• SEO best practices and website analytics tools
• Social media latest trends and best practices.
• Understanding different website platforms (WordPress, AEM ,Notes JS).
• Search engine optimization best practices.
• Website analytics tools
• Working closely and guiding development and maintenance agencies.