International School Of Management Studies

Candidates from pan-India locations who are willing to relocate to Pune are also welcome to apply. We are seeking an accomplished and strategic Senior Manager Digital Marketing to spearhead the institutes digital initiatives. This role is responsible for developing and executing comprehensive digital marketing strategies to enhance the institutions brand visibility, engage prospective students, and achieve enrollment objectives. The ideal candidate will bring deep expertise in performance marketing, SEO/SEM, content and social media strategy, analytics, and campaign optimization, with a proven track record in the education sector. Key Responsibilities Digital Strategy & Brand Development Design and implement a robust, integrated digital marketing strategy aligned with ISMS’s academic and business goals. Strengthen institutional branding and increase visibility across all digital platforms. Lead Generation & Admissions Optimization Drive targeted campaigns to generate high-quality leads for postgraduate programs. Manage lead nurturing and conversion through CRM systems, email campaigns, WhatsApp outreach, and paid media. Performance Marketing & Paid Campaigns Plan and execute campaigns across PPC, Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic advertising platforms. Monitor and optimize campaign performance to maximize ROI and minimize cost per lead (CPL). SEO, SEM & Website Management Lead on-page and off-page SEO initiatives to improve organic search rankings. Oversee website content, user experience (UX), and engagement metrics to ensure a seamless and impactful digital presence. Content & Social Media Strategy Direct the creation of compelling content, including blogs, videos, reels, and webinars, tailored to prospective student audiences. Manage the content calendar and presence across key social media channels (YouTube, Instagram, LinkedIn, Facebook, X). Analytics, Reporting & Insights Utilize analytics tools (Google Analytics, Meta Business Suite, CRM dashboards) to track and report on key performance indicators such as CTR, CPL, conversion rates, and engagement. Deliver actionable insights and recommendations for continuous improvement. Stakeholder Collaboration & Vendor Management Collaborate closely with academic, admissions, and IT teams to ensure alignment of digital campaigns with institutional priorities. Manage relationships with external agencies, creative partners, and freelance talent effectively. Candidate Profile Education & Experience Master’s degree in Marketing, Digital Marketing, Business Administration, or a related discipline. 7 - 10 years of progressive experience in digital marketing, including at least 3 years in the education or edtech sector . Skills & Competencies Proficient in digital tools and platforms including Google Analytics (GA4), Meta Business Suite, CRM platforms (HubSpot, Zoho, Salesforce), SEO/SEM, PPC, programmatic advertising, email marketing & automation tools (Mailchimp, Sendinblue), WordPress/CMS. Strong creative and analytical thinking abilities. Excellent communication, project management, and multitasking skills. Sound understanding of student recruitment trends in both Indian and international postgraduate education markets.