Senior Manager - Digital Marketing

1. Brand Strategy & Management:

• Translate the hospitals business strategy into a clear brand architecture and messaging framework
• Ensure consistency in brand identity and reputation across all touchpoints, including physical locations, digital platforms, and marketing materials.
• Define differentiators and brand promise for Sterling and its Centres of Excellence (Cardiology, Oncology etc)
• Conduct market research, social listening and consumer insights analysis to identify brand opportunities and track brand health.

2. Integrated Marketing Communication and campaigns:

• Plan, develop, and execute integrated marketing campaigns that span across various channels, including digital, print, radio, and OOH (Out-of-Home).
• Work closely with internal teams (e.g., Clinical Operations, Business Development) to develop content themes across centre of excellence, new service launches, hospital openings, doctor profiles
• Oversee the creation of all marketing collateral, including brochures, corporate presentations, and website content, ensuring brand consistency.

3. Public Relations & Media Relations, Media Buying:

• Lead development and execution of a proactive and reactive public relations strategy. Ability to develop media relations and media buying.
• Manage relationships with key media outlets, journalists, and industry influencers.
• Identify co-branding, event and sponsorships that align with Sterling’s brand ethos
• Manage crisis communications effectively, protecting the company's reputation and maintaining public trust.

4. Stakeholder Management & Collaboration:

• Serve as the primary point of contact for external agencies, including PR firms, creative agencies, and media buying agencies.
• Collaborate with and influence internal stakeholders to align marketing and communications to achieve scale and brand presence in CMEs, doctor events and public health camps
• Mentor and guide a team of internal professionals and nurture a high performing agency ecosystem

Desired Profile

Master’s degree in marketing, Communications and Content Creation, Public Relations, or a related field.

• 7-10 years of core experience in brand management, public relations, consumer marketing, and corporate communications.
• Proven expertise in brand building from strategy to execution.
• Ability to create strong creative briefs and communication plans.
• Extensive experience in media relations and crisis communications.
• Proven track record in managing media buying and agency relationships.
• Exceptional communication (written and verbal), presentation, and interpersonal skills.
• Ability to think strategically, analyze data, and make data-driven decisions.
• Strong leadership and team management capabilities.

Experience in the healthcare or a related service industry is highly preferred