Manager - Marketing

Yokohama Off-Highway Tires (YOHT) is a fully owned subsidiary of The Yokohama Rubber Company (YRC), Japan. At YOHT, we know that you aren’t just running your vehicles on our tires but also your businesses. We deliver value by manufacturing quality products that come from innovation and advanced research & development.We are known for the ability to provide customers, both aftermarket and OEM, with Application-Specific, Purpose-Built tires. From fields to mines to factories to forests, we offer solutions for various necessities. We don’t just create, but we also customize, anticipate and deliver. JOB DESCRIPTION FORMJob Role :Manager Marketing-MEADepartments:Central Marketing

Job Code

Location:MumbaiMarketing ManagerProduct ManagementSales (MEA)PDCReports To: Chief Manager-Marketing

Key Stakeholders

1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).

• Closure of the marketing calendar with the MEA sales team and ensuring execution of the same.
• Working closely with product management team and ensuring the readiness of the NPD launch kit.
• Identifying the innovation possibilities in terms of new marketing programs/communication and executing the same.
  

ManagerMEAActivations Manager-IndiaMIS AssistantMarketing AssistantManagerYokohama OTRAGMAPAC, LATAMManagerDigital AssetsManagerDesign & StudioDirectorCentral MarketingGraphic Designer2: Organisational Relationship (Provide an organisational chart which illustrates the role structure above and below and parallel to this position).ManagerMEAActivations Manager-IndiaMIS AssistantMarketing AssistantManagerYokohama OTRAGMAPAC, LATAMManagerDigital AssetsManagerDesign & StudioDirectorCentral MarketingGraphic Designer3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)4: Decision Making Authority (This will be for every job allocated to the individual)

Refer To The Decision Making Box For Detail Information)

• Execution of marketing calendar closed with the sales team.
• Ensuring adherence to Brand guidelines across all touch points.
• Ensuring the availability of marketing collaterals for the channel and sales team.
• Reviewing the impact of marketing activities done- document the learnings.
• Working with the product management team to ensure readiness of the collaterals for new products, well in advance.
• Effective vendor management, leading to ensure timely execution of marketing programs.
• Working out new/innovative marketing communication/ programs.
• Executing campaigns in collaboration with the Distributor/Dealer of the region in regional languages as required.
  

Schedule A
Decision Making Authority (For each decision type define if the action involves below mentioned categories:Schedule A : ExecutionSchedule B: Follow SOP/policy for decision to be made. (Moderate to Complex decision making)Schedule C: Decide within approval limits) Complex/tactical/strategic decision making impacting the outcome.

• ***Can be merged with duties & Responsibility.
  

5: Key Result Areas (List the key deliverables that quantify successful performance in the role).

• Marketing calendar closure and execution.
• NPD collateral readiness.
• New program ideation/execution. Document learnings and look at horizontal deployment
  

Educational QualificationSkills & Knowledge

Mandatory

• MBA in Marketing
  

Preferred : Agency experience or having worked in an advertising agency or in a communications role handling external agency partners

• Excellent communication and interpersonal skills
  

Work Experience

Competencies

• 3-5 relevant experience
  

Behavioral

• Vendor management
• Effective presentation skills
• Problem solving abilities
• Execute assignment with process oriented approach
• Innovative thinking, and creativity
  

Functional

• Project management skill
• Data Analytics