Senior Growth Manager

About AcadAlly

Education is in crisis. 250 million students worldwide can’t read or do basic math, putting us at risk of losing $21 trillion in lifetime earnings due to learning poverty. In India, 70% of Class 5 students struggle with foundational skills—a gap that only widens with age.

AcadAlly is changing this.

Our AI-powered engine, LEAP™️ (Learning Engine for Adaptive Personalisation) continuously analyzes how each student learns, diagnoses gaps, and delivers real-time personalized remediation through adaptive assessments in STEM subjects.

18

60,000+

10 million+

200,000

50%

This isn’t just an India problem — it’s a global one. AcadAlly is on a mission to make personalised education a reality for every learner, everywhere.

Now, we’re looking for a Senior Growth Manager to lead our consumer launch — driving awareness, downloads, and subscriptions to make AcadAlly a household name.

Role Overview

user growth, engagement,

This is a hands-on execution role with full ownership of the growth funnel — from lead generation and ad performance to conversion and retention.

Key Responsibilities

Growth Strategy & Execution

Own the complete growth funnel — Awareness → Acquisition → Activation → Retention → Revenue.

Build, execute, and optimize campaigns across paid (Meta, Google, YouTube), organic (content, SEO), and referral channels.

Continuously experiment with new acquisition hooks, creatives, offers, and landing pages to reduce CAC and improve conversion.

Performance Marketing

Plan, launch, and manage digital ad campaigns end-to-end (from audience selection to creatives and copy).

CTR, CAC, ROAS, LTV

Manage a monthly performance budget efficiently, ensuring 3x+ ROI on ad spend.

WhatsApp & Funnel Automation

Design and deploy WhatsApp-based onboarding and conversion flows (e.g., “Free Diagnostic → Personalised Report → Paid Plan”).

Use tools like Interakt, WATI, or Twilio to automate lead nurturing and retargeting.

Influencer & Community Marketing

Identify and onboard micro-influencers (teachers, parenting bloggers, edutok creators).

Build partnerships with parent communities, schools, and ed-influencers to expand organic reach.

Track influencer ROI and establish repeat collaborations.

Conversion & Retention Optimization

Collaborate with product and design teams to improve landing pages, pricing plans, and paywall UX.

Conduct A/B tests on offers, CTAs, and onboarding flows.

Build referral loops (“Invite 2 friends, get 1 month free”) and retention hooks (progress reports, badges, WhatsApp updates).

Analytics & Insights

Set up dashboards to track key growth metrics (Google Analytics, Mixpanel, or Amplitude).

Translate data into actionable insights to improve funnel performance.

Report on growth experiments, outcomes, and learnings weekly to leadership.

Ideal Candidate Profile

Must-Have

4–8

50K–100K+

Deep, hands-on knowledge of Meta Ads, Google Ads, YouTube, and WhatsApp automation tools.

Ability to write compelling ad copy, conceptualize creatives, and interpret campaign data.

Analytical mindset with comfort in tools like Google Analytics, Mixpanel, and Excel dashboards.

Bonus Skills

Experience working in K–12 EdTech or parenting-focused products.

Exposure to product-led growth or freemium funnels.

Familiarity with influencer outreach or affiliate management.

Prior experience in early-stage startup environments.

Personality & Culture Fit

“Builder mindset” — acts like an owner, not an executor.

Data-driven but emotionally intelligent in messaging to parents.

Fast learner who experiments aggressively and iterates fast.

Collaborative — works well with design, content, and product teams.

Hungry for scale — excited by growth targets, not intimidated by them.

What We Offer

A chance to build India’s next major EdTech consumer brand from the ground up.

High ownership and autonomy — you’ll be the growth engine of AcadAlly B2C.

Competitive salary, quarterly performance bonuses, and ESOP potential.

Opportunity to work directly with the founder and senior leadership team.

Exposure to cutting-edge AI + EdTech innovation.