Senior Growth Manager

Location: Delhi NCR / Bangalore (Hybrid)
Experience: 4–8 years

Reports to: Founder / CEO

About AcadAlly

Education is in crisis. 250 million students worldwide can’t read or do basic math, putting us at risk of losing $21 trillion in lifetime earnings due to learning poverty. In India, 70% of Class 5 students struggle with foundational skills—a gap that only widens with age.

AcadAlly is changing this.Our AI-powered engine, LEAP (Learning Engine for Adaptive Personalisation) continuously analyzes how each student learns, diagnoses gaps, and delivers real-time personalized remediation through adaptive assessments in STEM subjects.

In just 18 months:

• 60,000+ students engaged
• 10 million+ questions attempted
• 200,000 remediation sessions delivered
• 50% of learning gaps bridged

This isn’t just an India problem — it’s a global one. AcadAlly is on a mission to make personalized education a reality for every learner, everywhere.

Now, we’re looking for a Senior Growth Manager to lead our consumer launch — driving awareness, downloads, and subscriptions to make AcadAlly a household name.

Role Overview

You will be responsible for driving user growth, engagement, and monetization across all B2C channels.This is a hands-on execution role with full ownership of the growth funnel — from lead generation and ad performance to conversion and retention.

Key ResponsibilitiesGrowth Strategy & Execution

• Own the complete growth funnel — Awareness → Acquisition → Activation → Retention → Revenue.
• Build, execute, and optimize campaigns across paid (Meta, Google, YouTube), organic (content, SEO), and referral channels.
• Continuously experiment with new acquisition hooks, creatives, offers, and landing pages to reduce CAC and improve conversion.

Performance Marketing

• Plan, launch, and manage digital ad campaigns end-to-end (from audience selection to creatives and copy).
• Track performance metrics (CTR, CAC, ROAS, LTV) and report insights weekly.
• Manage a monthly performance budget efficiently, ensuring 3x+ ROI on ad spend.

WhatsApp & Funnel Automation

• Design and deploy WhatsApp-based onboarding and conversion flows (e.g. Free Diagnostic → Personalised Report → Paid Plan).
• Use tools like Interakt, WATI, or Twilio to automate lead nurturing and retargeting.

Influencer & Community Marketing

• Identify and onboard micro-influencers (teachers, parenting bloggers, edutok creators).
• Build partnerships with parent communities, schools, and ed-influencers to expand organic reach.
• Track influencer ROI and establish repeat collaborations.

Conversion & Retention Optimization

• Collaborate with product and design teams to improve landing pages, pricing plans, and paywall UX.
• Conduct A/B tests on offers, CTAs, and onboarding flows.
• Build referral loops (Invite 2 friends, get 1 month free) and retention hooks (progress reports, badges, WhatsApp updates).

Analytics & Insights

• Set up dashboards to track key growth metrics (Google Analytics, Mixpanel, or Amplitude).
• Translate data into actionable insights to improve funnel performance.
• Report on growth experiments, outcomes, and learnings weekly to leadership.

Ideal Candidate ProfileMust-Have

• 4–8 years in growth, performance marketing, or product marketing — ideally in EdTech, SaaS, or consumer tech.
• Proven experience scaling a consumer product to 50K–100K+ paying users.
• Deep, hands-on knowledge of Meta Ads, Google Ads, YouTube, and WhatsApp automation tools.
• Ability to write compelling ad copy, conceptualize creatives, and interpret campaign data.
• Analytical mindset with comfort in tools like Google Analytics, Mixpanel, and Excel dashboards.

Bonus Skills

• Experience working in K–12 EdTech or parenting-focused products.
• Exposure to product-led growth or freemium funnels.
• Familiarity with influencer outreach or affiliate management.
• Prior experience in early-stage startup environments.

Personality & Culture Fit

• Builder mindset — acts like an owner, not an executor.
• Data-driven but emotionally intelligent in messaging to parents.
• Fast learner who experiments aggressively and iterates fast.
• Collaborative — works well with design, content, and product teams.
• Hungry for scale — excited by growth targets, not intimidated by them.

What We Offer

• A chance to build India’s next major EdTech consumer brand from the ground up.
• High ownership and autonomy — you’ll be the growth engine of AcadAlly B2C.
• Competitive salary, quarterly performance bonuses, and ESOP potential.
• Opportunity to work directly with the founder and senior leadership team.
• Exposure to cutting-edge AI + EdTech innovation.

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Benefits:

• Health insurance
• Leave encashment

Application Question(s):

• How many years of B2C growth experience do you have?
• How many years with Meta Ads, Google Ads, YouTube, and WhatsApp automation tools?
• How many years of Performance Marketing experience do you have?

Work Location: In person