Senior Brand Manager

Position:

Location:

Experience:

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Role Overview:

Senior Manager – Brand & Strategy

Key Responsibilities:

Brand Strategy & Market Positioning

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.
• Define the brand’s value proposition, positioning and messaging to enhance market share and consumer perception.
• Track and improve brand health metrics, including awareness, engagement and consumer sentiment.
• Conduct competitive analysis to identify gaps and opportunities for differentiation.

Consumer Insights & Market Research

• Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.
• Conduct research on already launched products and provide insights for continuous improvement.

New Product Development

• Conceptualize and develop innovative product ideas based on market trends and consumer needs.
• Coordinate with design and engineering teams for product realization
• Stay informed about industry trends and emerging technologies
• Ensure timely and successful product launches
• Evaluate and enhance existing product offerings

Campaign Development & Execution

• Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.
• Ensure execution excellence by working cross-functionally with product, design, PR, and media teams.
• Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.
• Continuously innovate and implement new brand-building initiatives.

Content & Communication Strategy

• Oversee the development of high-impact storytelling and content creation for various channels.
• Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.
• Supervise the creation of press releases, newsletters, website content, and other communication materials.

Reporting & Performance Measurement

• Establish a robust measurement framework to assess brand performance and campaign impact.
• Report key brand metrics, competitive positioning, and actionable insights to senior leadership.
• Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).

Project Management & Compliance

• Oversee artwork, branding claims, and regulatory compliance for marketing materials.
• Manage multiple projects, ensuring timely execution and budget adherence.

Stakeholder & Team Management

• Align internal teams and external agencies to drive brand goals effectively.
• Lead and mentor a team, fostering a high-performance culture with a strong focus on learning and development.
• Collaborate with senior leadership to align brand strategies with business objectives.

Key Requirements:

• Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.
• Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.
• Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.
• Excellent project management and organizational skills to handle multiple initiatives simultaneously.
• Strong problem-solving, decision-making, and stakeholder management capabilities.
• Proficiency in MS Office and data-driven marketing tools.
• Passion for skincare, beauty, and wellness industries.

Why Join Us?

• Opportunity to drive the brand strategy for an innovative and fast-growing skincare brand.
• Work in a dynamic and collaborative environment with a passionate team.
• Competitive salary, benefits, and career growth opportunities.

If you’re a strategic brand leader with a passion for creating impactful brand experiences, we’d love to hear from you!

Apply Now!