Senior Brand Manager

• Develop and execute marketing strategies to build brand awareness and drive sales.
• Work closely with top-tier management to develop and grow customer-centric brands.
• Have a clear understanding of the 4Ps: Product, Price, Place, Promotions.
• Conduct market research to identify customer needs and preferences.
• Manage the marketing budget for maximum impact and ROI.
• Implement advertising and promotion strategies across ATL, BTL, and digital channels.
• Plan and execute social media campaigns to increase brand engagement.
• Build and maintain relationships with influencers, bloggers, and media outlets for positive brand coverage.
• Strategize and execute brand photo shoots and other creative campaigns.
• Develop and implement customer loyalty programs to enhance retention.
• Monitor, analyze, and track sales performance across all channels.
• Collaborate with marketplace managers and other internal departments to ensure alignment of marketing efforts.
• Stay updated with latest marketing trends and technologies in the cosmetics and fragrance industry.
• Manage relationships with marketing agencies to ensure planned outcomes and impact measurement.
• Execute experiential marketing campaigns to enhance brand visibility and engagement.

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