Senior Brand Manager

Job Title: Senior Brand Manager

Location: Chennai

Reports to: Director Brand & Strategy

Department: Brand Management

About Spinta Digital

Spinta Digital is a full-service growth marketing and creative agency that builds powerful brands across healthcare, education, real estate, SaaS, and D2C sectors. We combine strategic thinking, storytelling, and performance marketing to scale brands globally.

As we enter our Spintastic Decade, we're looking for a Senior Brand Manager who can own brand narratives, lead client success, and create impact through integrated marketing strategies.

Role Overview

The Senior Brand Manager will lead brand strategy, oversee creative execution, and ensure measurable business outcomes for key clients. You'll work closely with strategists, designers, content creators, and performance marketers to translate business goals into effective campaigns that drive growth and recognition.

Key Responsibilities

1. Brand Strategy & Positioning

Develop comprehensive brand strategies aligned with client objectives and market positioning.

Conduct competitor analysis, audience segmentation, and identify growth opportunities.

Craft compelling brand narratives and value propositions.

2. Client Leadership

Act as the main point of contact for premium clients, managing end-to-end brand engagement.

Present strategies, campaign plans, and quarterly growth reviews with measurable metrics.

Build long-term relationships through strategic insights, clarity, and proactive solutions.

3. Creative & Campaign Direction

Collaborate with creative and content teams to deliver high-impact campaigns across digital platforms.

Oversee brand consistency across social, web, ads, and PR assets.

Evaluate and optimize campaign performance in collaboration with the performance marketing team.

4. Thought Leadership & Innovation

Stay ahead of digital marketing, branding, and AI-driven trends.

Recommend innovative campaign ideas and storytelling formats for client and agency brands.

Mentor junior brand strategists and executives.

5. Performance & Insights

Translate analytics into strategic insights and present actionable recommendations.

Drive marketing KPIs awareness, engagement, leads, and conversions.

Prepare quarterly brand health and ROI reports.

Required Skills & Experience

• 3-6 years of experience in brand management, strategy, or integrated marketing (preferably in an agency environment).
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• Strong understanding of digital platforms Meta, Google, LinkedIn, SEO, influencer marketing, and PR.
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• Proven success in leading multi-channel brand campaigns.
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• Excellent storytelling, presentation, and communication skills.
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• Ability to translate business goals into creative strategies.
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• Experience working with premium, healthcare, D2C, or technology brands is a plus.

Personality Traits

• Strategic thinker with a creative mindset.
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• Highly organized, proactive, and accountable.
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• Empathetic leader who can inspire creative and cross-functional teams.
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• Growth-oriented and passionate about brand storytelling.

Performance KPIs

• Client retention rate & satisfaction score.
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• Growth in client brand metrics (reach, engagement, conversions).
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• Campaign ROI and performance benchmarks.
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• Quality of creative deliverables and adherence to timelines.