Senior Brand Manager

We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern marketer who brings deep consumer understanding, strong cross-functional collaboration, and an entrepreneurial, can-do attitude to drive market leadership. You will be responsible for creating and launching impactful innovations, executing best-in-class brand strategies, and ensuring flawless on-time, in-full (OTIF) project delivery to achieve target volume and market share.

If you are curious, adaptable, and thrive in a fast-paced environment, we want to hear from you.

Detailed Responsibility:

 Consumer & Market Understanding:

 Develop deep consumer insights using qualitative and quantitative research.

 Identify key consumer trends, motivations, and behaviors to fuel brand and innovation strategies.

 Build compelling consumer value propositions based on data-driven insights.

2.  Brand Strategy & Execution:

 Drive brand growth with clear positioning, impactful campaigns, and differentiated storytelling.

 Lead ATL, BTL, and digital marketing initiatives to strengthen consumer engagement.

 Ensure strong brand consistency and alignment with the company’s long-term vision.

3.  Innovation Management:

 Own the end-to-end innovation journey from concept creation to commercial launch.

 Develop and execute a robust pipeline of new product innovations based on market gaps and opportunities.

 Work with R&D, supply chain, and commercial teams to deliver on OTIF project launches.

4.  Cross-functional Collaboration & Execution Excellence:

 Work closely with sales, trade marketing, finance, and operations to ensure seamless execution of brand

initiatives.

 Drive pricing, distribution, and promotional strategies to maximize brand performance.

 Own and manage the P&L for the brand.

5.  Performance Tracking & Optimization:

 Track key KPIs including market share, volume, brand health metrics, and innovation success rates.

 Continuously optimize marketing efforts based on data and insights.

 Deliver agile execution, ensuring strategies remain adaptive and responsive to market dynamics

Key Competencies:

Consumer-First Thinking: Ability to decode consumer needs and turn them into winning brand strategies.

 Innovation Leadership: Strong experience in developing and launching innovations from concept to execution.

 Strategic & digital first thinking: Ability to think differently and challenge conventional approaches to branding.

 Execution Excellence: Strong track record of delivering projects OTIF with high attention to detail.

 Cross-functional Leadership: Ability to collaborate with internal and external stakeholders to drive results.

 Data-Driven Decision Making: Comfortable working with numbers, analyzing performance metrics, and optimizing strategies.

 Strong Communication & Storytelling: Ability to translate insights into compelling narratives for consumers and stakeholders.

Qualification:

15+ years of brand management experience in a consumer-driven industry (FMCG, Alcobev, Consumer Goods, or related sectors).

Proven track record in innovation development, product launches, and brand building.

Experience in working with cross-functional teams (R&D, sales, operations, finance).

MBA from a reputed institute