Senior Brand Manager

Role & responsibilities

You are responsible for:

• Leading the Performance Marketing, Digital marketing charters for Large BU.
• Driving key growth programs for Business growth, Customer acquisition

To succeed in this role

• Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect
• Ability to independently craft brand architecture and strategy playbooks
• Be comfortable with both creative and business dimensions of marketing
• Comfortable to strategize and execute large scale branding and marketing communication campaigns
• Think about brand beyond communication and develop a holistic brand experience from packaging to after sale service across consumer touch points
• Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships
• Minimum 5+ years of experience in a core brand management profiles having managed a complete brand development lifecycle from brand development to GTM
• Understanding of different media vehicles, experience of working with agencies
• Worked on influencer marketing campaigns.
• Project management/organisational skills.
• Educational background Graduation, MBA from premium institutes.