Senior Brand Manager

Job Summary:

Senior Brand Manager

Key Responsibilities:

Brand Strategy & Development

• Develop and implement comprehensive brand strategies that align with business objectives and market trends.
  
• Lead brand positioning, messaging, and identity initiatives to enhance brand recognition and loyalty.
  
• Oversee product launches, packaging, and promotional campaigns to ensure brand consistency.

Market Research & Analysis

• Conduct market research, consumer insights, and competitive analysis to identify growth opportunities.
  
• Monitor brand performance using KPIs such as brand awareness, market share, and customer engagement.
  
• Utilize data to optimize marketing efforts and inform strategic decisions.

Campaign Management

• Plan and execute integrated marketing campaigns across digital, print, social media, and events.
  
• Collaborate with creative, digital, and media agencies to deliver impactful brand communications.
  
• Manage budgets and ensure timely delivery of campaigns with measurable results.

Key Skills:

• Strategic thinking and brand visioning
  
• Excellent communication and storytelling skills
  
• Analytical mindset with proficiency in data interpretation
  
• Project and budget management
  
• Digital marketing and social media expertise
  
• Creative problem-solving and innovation
  
• Leadership and team development abilities