Sales Manager – AV (Audio Industry)

About Luxury Personified LLP

Luxury Personified LLP

Sales Manager

Position Overview

Sales Manager – AV (Audio Industry)

Bang & Olufsen, Sonos, Devialet, Bose, Harman, Bowers & Wilkins, KEF

Key Responsibilities

1. Sales Leadership & Revenue Growth

• Drive overall sales strategy to meet and exceed monthly, quarterly, and annual revenue targets.
• Build sales pipelines, identify high-value opportunities, and strengthen the brand’s presence across channels.
• Lead and manage relationships with system integrators, architects, interior designers, retailers, and premium customers.

2. Client Relationship Management

• Build long-term relationships with key accounts and high-net-worth clients.
• Understand customer requirements and propose tailored luxury audio solutions.
• Ensure smooth coordination from product demonstration to installation and after-sales support.

3. Product Demonstration & Solution Selling

• Conduct premium brand demonstrations (Bang & Olufsen, Sonos, Devialet, etc.).
• Explain technical aspects related to acoustics, Wi-Fi & Bluetooth connectivity, multi-room audio, home automation compatibility, and AV integrations.
• Collaborate with the technical team for site visits and installation planning.

4. Market Analysis & Brand Development

• Stay updated with global audio industry trends, competitor offerings, and pricing strategies.
• Provide inputs to management for promotional strategies, product introductions, and brand positioning.
• Participate in exhibitions, AV trade shows, luxury events, and industry networking programs.

5. Operational Excellence & Reporting

• Maintain accurate sales forecasts, CRM data, and sales performance reports.
• Ensure optimal product visibility, inventory planning, and coordination with internal teams.
• Support marketing with product launches, store events, and campaign planning.

6. MIS, Reporting & Business Intelligence

• Ensure timely preparation and sharing of all MIS reports, sales dashboards, and performance trackers.
• Provide management with structured information flow including market insights, sales analytics, forecasting accuracy, and competition intelligence.
• Monitor KPIs and maintain structured documentation across CRM, sales pipelines, and reporting systems.

7. Lead Generation, Outbound Sales Mechanisms & Event Coordination

• Build and execute structured outbound sales mechanisms including outreach campaigns, partner acquisition drives, and digital lead funnels.
• Develop and manage lead-generation processes for architects, system integrators, dealers, and retail partners.
• Coordinate events, roadshows, dealer meets, AV exhibitions, and customer engagement activities.

8. Dealer & Distribution Network Management

• Manage and expand dealer and distribution network across assigned territories.
• Strengthen relationships with key channel partners and ensure effective communication and sales support.
• Monitor channel health, performance, and compliance with company policies.

9. Distribution Expansion & Width Growth

• Responsible for increasing the width of distribution across regions by adding new partners, cities, and high-potential accounts.
• Drive network penetration and ensure optimal market coverage.

10. Receivables Management

• • Monitor and ensure timely collection of outstanding payments from partners.
• • Maintain strong credit discipline in the distribution network.

Qualifications & Experience

Education

• Bachelor’s degree in Business, Marketing, Electronics, or a related field.

• MBA preferred

  (Sales, Marketing, or Business Management).

Experience

• Minimum 5 years of proven sales experience in the audio/AV industry is mandatory.

• Strong background in premium audio brands or luxury consumer electronics.
• Experience handling high-profile clients, system integrator projects, or luxury retail.

Skills & Competencies

• Excellent communication, presentation, and negotiation skills.
• Strong technical understanding of high-end audio systems, home automation, and AV setups.
• Ability to lead client consultations and close high-ticket sales.
• Strong relationship-building and stakeholder management skills.
• Competency in CRM tools, MS Office, and sales reporting.
• Ability to work independently with strong ownership and accountability.

Desired Attributes

• Passion for premium audio and luxury technology.
• Customer-focused, polished, and professional in approach.
• Ability to manage multiple projects and timelines.
• High level of drive, discipline, and goal orientation.

Working Conditions

• Travel required for client visits, demos, and industry events.
• Flexibility to work on weekends for client appointments or store activations, if needed.