Retention Marketing Specialist

Associate – Growth Marketing Operations

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About CashKaro

CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

EarnKaro

BankKaro

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India!

Role Overview

smart, dynamic, and handson Associate – Growth Marketing Operations

app homepage optimization, CRO (Conversion Rate Optimization), and GTM planning (Push Notifications, WhatsApp, SMS, etc.)

Key Responsibilities

Campaign Execution:

• Manage app homepage optimization, CRO, and GTM planning.
• Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).
• Create campaign messaging and coordinate with the creative and design teams.
• Collaborate closely with Design and Front-End Operations teams for timely execution.

Monitoring & Optimization:

• Analyze campaign impact and iteratively optimize for better performance.
• Conduct daily monitoring to ensure maximum effectiveness and ROI.

Homepage Management:

• Ensure timely updates and maintenance of homepage inventories aligned with segment objectives and retailer promotions.
• Work on A/B testing and layout improvements for higher conversions.

Operations Management:

• Act as a key point of contact for channel partners to resolve operational challenges.
• Oversee consumption tracking, invoicing support, and partner communications.

Cross-Functional Collaboration:

• Partner with design, partnerships, product, data, and vendor teams to ensure seamless execution and measurable outcomes.

Must-Have Skills

Engineering / Science Background

• Strong analytical and problem-solving mindset from an engineering foundation.
• B2C – ecommerce / quick commerce / paytm/ gpay/ gaming / ott / telecom

banners, homepage inventories, product and category pages, payment pages

Campaign Management Experience

• Proven ability to plan and execute campaigns across WhatsApp, SMS, IVR, Push Notifications, Email, and In-App channels.

Experience with CDP Tools (CleverTap / WebEngage / Similar)

• Hands-on experience managing multi-channel user engagement campaigns via CDPs.

Cross-Functional Exposure

• Experience collaborating with teams such as Frontend Operations, Brand, Design, Product, and Data.

Data Recording & Analysis Skills

• Proficiency in tools like Excel, Power BI, Tableau, or GA for tracking and insights.

Personality Fit

young, energetic, and dynamic professionals

You’ll thrive here if you’re:

• Highly proactive and results oriented.
• Excited to “hustle” and solve problems.
• Hungry to grow with India’s leading cashback platform.

Tools & Technologies

• Core Tools:

  CleverTap / WebEngage, Excel, Google Analytics, Power BI / Tableau

• Campaign Channels:

  WhatsApp, SMS, Push Notifications, IVR, In-App

• Collaboration Tools:

  Slack, Asana/Trello, Google Workspace