Retention Marketing Specialist

As a Retention Marketing Manager, your role will involve developing and managing strategies to enhance customer retention and loyalty. You will be responsible for analyzing customer data, creating targeted marketing campaigns, segmenting customer bases, and utilizing analytics tools to track the effectiveness of retention initiatives. Collaboration with cross-functional teams will be crucial to ensure alignment and timely execution of projects. Key Responsibilities: - Develop and implement strategies to enhance customer retention and loyalty - Analyze customer data to identify trends and insights - Create targeted marketing campaigns to increase customer engagement - Segment customer bases for personalized marketing approaches - Utilize analytics tools to measure and track the effectiveness of retention initiatives - Collaborate with cross-functional teams to ensure project alignment and timely execution Qualifications Required: - Proven expertise in Customer Retention and Market Segmentation - Proficiency in WebEngage, Customer Segmentations, & Cohort Analysis - Ability to interpret data and drive data-driven decision making - Effective communication and collaboration skills - Bachelor's degree in Marketing, Business, or related field The above details provide an overview of the role of a Retention Marketing Manager in Noida.,