Job Title: Social Media Executive – Sotrue Location: Sector-6, Noida Employment Type: Full-time(On Site) About Us Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026. Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG. About the Role We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram , to drive the digital presence of Sotrue . This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories. Key Responsibilities Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrue’s Instagram page . Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly. Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance. Work with influencers, creators, and collaborators to amplify brand presence. Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement. Ensure content reflects the brand voice and resonates with the modern, young female audience . Requirements 1+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands). Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends. Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools). Creative mindset with the ability to come up with fresh content ideas. Excellent communication skills and eye for detail. Ability to work in a fast-paced, start-up environment. What We Offer Opportunity to build and scale a leading female beauty brand . A creative and collaborative work culture that values innovation. Exposure to the fast-growing D2C industry. Competitive compensation with growth opportunities.
Job Title: Social Media Executive Sotrue Location: Sector-6, Noida Employment Type: Full-time(On Site) About Us Sotrue is Indias first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincaremakeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, were scaling fast - on track to power Sotrue&aposs vision of ?100 Cr ARR by 2026. Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG. About the Role We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram , to drive the digital presence of Sotrue . This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories. Key Responsibilities Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrues Instagram page . Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly. Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance. Work with influencers, creators, and collaborators to amplify brand presence. Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement. Ensure content reflects the brand voice and resonates with the modern, young female audience . Requirements 1+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands). Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends. Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools). Creative mindset with the ability to come up with fresh content ideas. Excellent communication skills and eye for detail. Ability to work in a fast-paced, start-up environment. What We Offer Opportunity to build and scale a leading female beauty brand . A creative and collaborative work culture that values innovation. Exposure to the fast-growing D2C industry. Competitive compensation with growth opportunities. Show more Show less
Job Description Brand : Sotrue Location : Sector 6, Noida (In-Office) Role: Influencer Marketing Executive About Us Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026. Leadership Team : Consists of well-established professionals from Bain & Co. & KPMG. Role Overview We are looking for an Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond. Key Responsibilities Build and execute influencer marketing strategies tailored to Sotrue’s beauty, skincare, & grooming categories. Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators. Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives. Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment. Negotiate contracts, manage budgets, and ensure timely deliverables. Monitor campaign performance, generate insights, and optimize future initiatives. Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve. Maintain a structured influencer database with performance metrics. Qualifications 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands. Proven track record of managing impactful influencer campaigns. Strong understanding of content marketing, creator trends, and Instagram-first strategies. Excellent communication, relationship-building, and negotiation skills. Familiarity with influencer tools and campaign analytics. Ability to thrive in a fast-paced, high-growth startup environment. Maintain professionalism, punctuality, and accountability at all times. Communicate respectfully and follow all deadlines, policies, and reporting structures. No tolerance will be given to unprofessional behavior, lack of discipline, or negative attitude in the workplace. What's in it for you Lead and scale influencer marketing for one of India’s emerging beauty brands. Direct collaboration with a high-caliber leadership team. Ownership of strategy & execution in a high-impact role. Fast-track growth opportunities in the booming D2C personal care space. A creative, dynamic, and ambitious culture. Competitive salary & benefits.
Job Title: Senior Social Media Executive – Sotrue Location: Sector-6, Noida Employment Type: Full-time(On Site) About Us Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026. Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG. About the Role We are looking for a Social Media Executive with a strong grasp of content creation, especially for Instagram , to drive the digital presence of Sotrue . This role will primarily focus on planning, creating, and executing engaging content that resonates with our female audience in the beauty, self-care and grooming categories. Key Responsibilities Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for Sotrue’s Instagram page . Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly. Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance. Work with influencers, creators, and collaborators to amplify brand presence. Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement. Ensure content reflects the brand voice and resonates with the modern, young female audience . Requirements 2+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands). Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends. Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools). Creative mindset with the ability to come up with fresh content ideas. Excellent communication skills and eye for detail. Ability to work in a fast-paced, start-up environment. What We Offer Opportunity to build and scale a leading female beauty brand . A creative and collaborative work culture that values innovation. Exposure to the fast-growing D2C industry. Competitive compensation with growth opportunities.
Job Title : Key Account Manager(Nykaa) Location: Sector-6, Noida Employment Type: Full-time(On Site) About Us Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026. Leadership Team : Consists of well-established professionals from Bain & Co. & KPMG. Role Overview: We are looking for a dynamic and experienced Key Account Manager to lead our presence on Nykaa . The ideal candidate should have solid industry knowledge in e-commerce and hands-on experience managing Nykaa or similar beauty & personal care accounts . This role will own the P&L responsibility for Nykaa and collaborate closely with internal and external stakeholders to drive revenue growth, visibility, and brand leadership on the platform. Responsibilities Manage the end-to-end Nykaa business for Sotrue. Build and maintain strong relationships with Nykaa category managers . Drive revenue growth through assortment planning, visibility strategies, pricing, and promotions . Collaborate with design and marketing teams for Nykaa-specific creatives and campaigns . Plan and execute new product launches on Nykaa. Lead forecasting and inventory planning in coordination with supply chain and warehouse teams. Analyze sales performance and consumer insights to identify growth opportunities. Manage and monitor marketing spends on Nykaa to maximize visibility and ROI. Stay updated on category trends, platform changes, and competitor activity within the Nykaa ecosystem. Qualifications 2–3 years of relevant experience in e-commerce account management . Strong analytical and Excel skills . Excellent communication, negotiation, and relationship management abilities. Proven ability to coordinate with cross-functional teams (design, marketing, supply chain). Industry knowledge in personal care, grooming, or wellness is a plus. What’s in it for you Opportunity to own and scale Nykaa as a key growth channel for leading D2C personal care brands. Fast-track career growth in a performance-driven organization. Work closely with experienced professionals from Bain & Co. and KPMG . A collaborative, innovative, and high-growth startup culture . Competitive salary and benefits package .
Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Senior Graphic Designer – Packaging, E-Commerce & Marketing Creatives About Us Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026. Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG. Role Overview We are looking for a talented and experienced Senior Graphic Designer with a strong portfolio in packaging and product label design , e-commerce listing creatives (LQS, A+ content), website banners, marketing collaterals, and social media creatives. The ideal candidate will also have photography skills for product shoots and the ability to create visually compelling assets that elevate brand presence across platforms. Responsibilities Design premium product labels, and packaging in line with brand identity and printing requirements. Create LQS, A+ images, and other e-commerce listing creatives for Amazon, Flipkart, Nykaa, and other marketplaces. Develop website banners, marketing collaterals, flyers, brochures, and digital ads for campaigns. Design social media creatives for Instagram, Facebook, and other platforms, ensuring high engagement and brand consistency. Plan and execute product photography for marketing and e-commerce use. Collaborate with marketing, product, and e-commerce teams to ensure timely delivery of creatives. Maintain brand guidelines and visual consistency across all platforms. Stay updated on design trends, competitor creatives, and marketplace creative guidelines. Qualifications Bachelor’s degree in Graphic Design, Fine Arts, or a related field. 4+ years of professional experience in graphic design, preferably in FMCG, personal care, or D2C brands. Proven experience in packaging design (monocartons & labels) and e-commerce creative requirements . Strong proficiency in Adobe Illustrator, Photoshop, InDesign, and Lightroom . Knowledge of dielines, printing processes, and packaging compliance. Product photography skills with an understanding of lighting, composition, and styling. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong attention to detail and creative problem-solving skills. What’s in it for you Opportunity to shape the visual identity of a premium women’s personal care brand along with other growing brands. Work on a diverse range of creative projects spanning packaging, e-commerce, marketing, and social media. Fast-track growth in a performance-driven organization. Collaborate closely with experienced professionals from Bain & Co. and KPMG. A creative, innovative, and high-growth startup environment. Competitive salary and benefits package. Employment Type Full time
Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Creative Lead-Design About us Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce , Sotrue is scaling rapidly — on track to achieve ₹100 Cr ARR by 2026 . Our leadership team comprises seasoned professionals from Bain & Co. and KPMG . Role Overview We’re looking for a full-time Creative Lead to join our team at Sotrue. This role is ideal for a design-driven thinker who can bring beauty, clarity, and consistency across all brand touchpoints — from packaging and campaign storytelling to social media content and visual identity. As the creative head for the brand, you’ll lead a talented design team and shape how Sotrue shows up visually in the world. Key Responsibilities Own and evolve Sotrue’s visual identity across all mediums and channels. Oversee packaging design and development for new product launches. Lead social media shoots, photography, and video content direction to ensure brand consistency. Manage and mentor a team of designers, editors, and 3D visualizers . Collaborate closely with growth, marketing, and product teams to bring creative ideas to life. Ensure all visual outputs maintain high aesthetic standards and align with the brand tone. Stay updated with design, beauty, and content trends to keep Sotrue’s creative edge sharp. Qualifications 5+ years of experience in branding, packaging design, or creative direction . Strong aesthetic sense, attention to detail, and leadership mindset . Proven ability to manage creative teams and coordinate with cross-functional teams. Experience in beauty, skincare, or lifestyle brands is a strong advantage. Proficiency in key design tools (Adobe Creative Suite, Figma, etc.). Excellent communication and presentation skills. Highly organized, deadline-driven, and passionate about great design. What's in it for you Lead the creative vision for one of India’s most promising beauty brands. Direct collaboration with a high-caliber leadership team . End-to-end ownership of brand design, packaging, and campaigns . Opportunity to build a design-led beauty brand from the ground up . Fast-paced, creative, and ambitious culture. Competitive salary and benefits package.
Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. With strong presence across D2C, marketplaces, and quick commerce , we’re scaling fast — on track to reach ₹100 Cr ARR by 2026 . Our leadership team includes professionals from Bain & Co. and KPMG . Role Overview: We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS . The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV) . Key Responsibilities: Build and execute retention campaigns across WhatsApp, Email & SMS. Develop personalized customer journeys and segmentation strategies. Analyse customer cohorts to uncover reactivation & upsell opportunities. Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. Collaborate with brand & creative teams for impactful communication. Experiment with fresh, data-backed retention ideas beyond standard playbooks. Qualifications: 1-2 years of experience in retention or CRM marketing , preferably in D2C, beauty, or personal care. Strong copywriting instinct and understanding of consumer psychology. Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ). Analytical mindset; familiarity with LTV, CAC, ROAS metrics. Professional, punctual, and accountable — thrives in a fast-paced startup. Why Join Sotrue: Lead retention for one of India’s fastest-growing beauty brands. Direct collaboration with a high-caliber leadership team . Ownership of strategy + execution in a high-impact role. Fast-track growth in the booming D2C personal care space . Creative, dynamic, and ambitious culture with competitive pay & perks .
Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Creative Lead-Design About us Sotrue is India’s first glow-first beauty brand , reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible. With a strong presence across D2C, marketplaces, and quick commerce , Sotrue is scaling rapidly — on track to achieve ₹100 Cr ARR by 2026 . Our leadership team comprises seasoned professionals from Bain & Co. and KPMG . Role Overview We’re looking for a full-time Creative Lead to join our team at Sotrue. This role is ideal for a design-driven thinker who can bring beauty, clarity, and consistency across all brand touchpoints — from packaging and campaign storytelling to social media content and visual identity. As the creative head for the brand, you’ll lead a talented design team and shape how Sotrue shows up visually in the world. Key Responsibilities Own and evolve Sotrue’s visual identity across all mediums and channels. Oversee packaging design and development for new product launches. Lead social media shoots, photography, and video content direction to ensure brand consistency. Manage and mentor a team of designers, editors, and 3D visualizers . Collaborate closely with growth, marketing, and product teams to bring creative ideas to life. Ensure all visual outputs maintain high aesthetic standards and align with the brand tone. Stay updated with design, beauty, and content trends to keep Sotrue’s creative edge sharp. Qualifications 5+ years of experience in branding, packaging design, or creative direction . Strong aesthetic sense, attention to detail, and leadership mindset . Proven ability to manage creative teams and coordinate with cross-functional teams. Experience in beauty, skincare, or lifestyle brands is a strong advantage. Proficiency in key design tools (Adobe Creative Suite, Figma, etc.). Excellent communication and presentation skills. Highly organized, deadline-driven, and passionate about great design. What's in it for you Lead the creative vision for one of India’s most promising beauty brands. Direct collaboration with a high-caliber leadership team . End-to-end ownership of brand design, packaging, and campaigns . Opportunity to build a design-led beauty brand from the ground up . Fast-paced, creative, and ambitious culture. Competitive salary and benefits package.
In this role at Sotrue as a Creative Lead-Design, you will be responsible for bringing beauty, clarity, and consistency to the brand's visual identity across various touchpoints. Your key responsibilities will include owning and evolving Sotrue's visual identity, overseeing packaging design for new product launches, leading social media shoots and content direction, managing a team of designers, editors, and visualizers, collaborating with different teams, and staying updated with design and content trends. Key Responsibilities: - Own and evolve Sotrue's visual identity across all mediums and channels. - Oversee packaging design and development for new product launches. - Lead social media shoots, photography, and video content direction to ensure brand consistency. - Manage and mentor a team of designers, editors, and 3D visualizers. - Collaborate closely with growth, marketing, and product teams to bring creative ideas to life. - Ensure all visual outputs maintain high aesthetic standards and align with the brand tone. - Stay updated with design, beauty, and content trends to keep Sotrue's creative edge sharp. Qualifications: - 5+ years of experience in branding, packaging design, or creative direction. - Strong aesthetic sense, attention to detail, and leadership mindset. - Proven ability to manage creative teams and coordinate with cross-functional teams. - Experience in beauty, skincare, or lifestyle brands is a strong advantage. - Proficiency in key design tools (Adobe Creative Suite, Figma, etc.). - Excellent communication and presentation skills. - Highly organized, deadline-driven, and passionate about great design. In this role, you will have the opportunity to lead the creative vision for one of India's most promising beauty brands. You will work directly with a high-caliber leadership team, have end-to-end ownership of brand design, packaging, and campaigns, and be part of a fast-paced, creative, and ambitious culture. Additionally, you will receive a competitive salary and benefits package.,