Social Media Executive

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About Us

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.

With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026.

Leadership Team:

About the Role

Social Media Executive

Key Responsibilities

• Create engaging, trendy, and brand-aligned content (static posts, reels, stories, etc.) for

  Sotrue’s Instagram page

  .
• Collaborate with the design and marketing team to conceptualize campaigns and execute them seamlessly.
• Stay updated on the latest Instagram trends, tools, and algorithm updates to optimize content performance.
• Work with influencers, creators, and collaborators to amplify brand presence.
• Monitor engagement, track performance metrics, and suggest improvements for better reach and engagement.
• Ensure content reflects the brand voice and resonates with the

  modern, young female audience

  .

Requirements

• 1+ year of hands-on experience in social media content creation (preferably in beauty/personal care/lifestyle brands).
• Strong understanding of Instagram features (Reels, Stories, Guides, etc.) and content trends.
• Basic design and editing skills (Canva/Photoshop/Illustrator + video editing tools).
• Creative mindset with the ability to come up with fresh content ideas.
• Excellent communication skills and eye for detail.
• Ability to work in a fast-paced, start-up environment.

What We Offer

• Opportunity to build and scale a

  leading female beauty brand

  .
• A creative and collaborative work culture that values innovation.
• Exposure to the fast-growing D2C industry.
• Competitive compensation with growth opportunities.