Retention Marketing Specialist

Brand:

Location:

Role:

About Us:

glow-first beauty brand

high-performance formulas, inclusive shades, and relatable storytelling

D2C, marketplaces, and quick commerce

Bain & Co.

Role Overview:

Retention Marketing Specialist

Key Responsibilities:

• Build and execute

  retention campaigns

  across WhatsApp, Email & SMS.
• Develop

  personalized customer journeys

  and segmentation strategies.
• Analyse

  customer cohorts

  to uncover reactivation & upsell opportunities.
• Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.
• Collaborate with brand & creative teams for impactful communication.
• Experiment with

  fresh, data-backed retention ideas

  beyond standard playbooks.

Qualifications:

• 1-2 years of experience in

  retention or CRM marketing

  , preferably in D2C, beauty, or personal care.
• Strong

  copywriting instinct

  and understanding of consumer psychology.
• Hands-on with CRM tools (e.g.,

  WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik)

  ).
• Analytical mindset; familiarity with

  LTV, CAC, ROAS

  metrics.
• Professional, punctual, and accountable — thrives in a fast-paced startup.

Why Join Sotrue:

• Lead retention for one of India’s fastest-growing beauty brands.
• Direct collaboration with a

  high-caliber leadership team

  .
• Ownership of

  strategy + execution

  in a high-impact role.
• Fast-track growth in the

  booming D2C personal care space

  .
• Creative, dynamic, and ambitious culture with

  competitive pay & perks

  .