32 Cohort Analysis Jobs

Role: Product Manager II Growth Team: Product Nykaa Beauty Reports to: Director Product, Nykaa Beauty About the Role We're looking for a Product Manager 2 to lead Growth initiatives at Nykaa Beauty , with a strong charter around New Customer Acquisition, Homepage and mWeb . This role sits at the intersection of product, marketing, design and data You'll take over critical pods that touch multiple surfaces across app, web, and in app communication channels. You'll work closely with the performance marketing, site, analytics, design, engineering, business teams and leadership to shape and execute our growth roadmap. Key Responsibilities 1. Drive New User Activation & conversion Own the onboard...

Drive business growth through data, market analysis, and performance marketing. Optimize CAC, LTV, and retention. Build GTM strategies, manage campaigns, improve user journeys, and align marketing with business goals for measurable revenue impact.

Key Responsibilities: Brand Strategy Development: Develop and implement innovative brand strategies aligned with business objectives. Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns. Customer Engagement & Loyalty Programs: Develop and execute customer cohort strategies for targeted engagement. Regularly interact with customers through personalized communication, feedback, and loyalty initiatives. Community Building & Store Engagement Events: Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments. Drive engagement ...

Minimum qualifications: Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. 8 years of work experience using analytics to solve product or business problems, performing statistical analysis, and coding (e.g., Python, R, SQL), or 5 years work experience with a Master's degree. Preferred qualifications: Advanced degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field. Experience with conceptualizing and implementing scalable data pipelines. Experience with statistical packages (e.g., R, Python, etc.) to perform forecasting, segmentation, and classification. Knowle...

About Job The Customer Lifecycle Manager will drive organic, product-led user retention and app stickiness by defining strategies to maximize feature adoption and daily/weekly usage, ultimately building the product's defensive moat. This role requires a primary focus on user engagement and product stickiness in a consumer app. Skills & Qualification Experience: You have 4-6+ years of experience in Product Management, Growth, or Lifecycle, with a primary focus on product stickiness and user engagement in a consumer app. Product Sense: You possess a demonstrated ability to influence the product experience. You are deeply comfortable speaking the language of UX/UI Design and influencing the Pro...

We are seeking a dynamic, high-performing Individual for Central Office who will act as a strategic partner to the CEO, working across functions to drive growth, efficiency, and transformation. The role demands a Tier-1 B School graduate (IIM, ISB, FMS, XLRI, etc.) with a strong background in analytics, strategy, consulting, and execution excellence. The individual will lead high-priority initiatives, provide analytical and strategic insights, ensure smooth business governance, and manage adhoc CEO mandates across all aspects of the organization - from ecommerce and marketing to finance, operations, HR, and investor relations. Key Responsibilities 1. Strategy & CEO Support Act as a thought p...

Summary Responsible for leveraging Google Analytics 4 (GA4) to extract, analyze, and interpret data to support business objectives and decision-making processes. Requires proficient understanding and translating business requirements into actionable insights and recommendations derived from GA4 data. About The Role Location Hyderabad Hybrid Key Accountability GA4 Implementation and Configuration: Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modeling Data Extraction and Analysis: Extract and analyze GA4 dat...

Were seeking a Retention Marketer who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights: Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate ...

Company Description UClean is world's largest chain of live laundry and dry-cleaning stores operating on a hyperlocal neighborhood model. By partnering with micro-entrepreneurs through franchising, UClean equips and supports individuals to establish their own profitable franchises. This approach has enabled UClean to expand to over 200+ cities in less than six years. Offering a wide array of cleaning services such as laundry by kg, dry-cleaning, shoe cleaning, bags & luggage cleaning, and carpet cleaning, UClean aims to be a one-stop solution for all household cleaning needs. Head of Marketing UClean Location: Surajkund, Faridabad, India Type: Full-time Experience: 610 years in marketing (br...

Location Mumbai (On-site - Andheri) Role Overview We are looking for a Referral Marketing Manager to own and scale InCred Money's referral and viral growth initiatives . The ideal candidate will combine strategic thinking, data analysis, and creative execution to design referral programs that drive user acquisition, engagement, and retention . Key Responsibilities Design, execute, and optimize referral programs across InCred's product portfolio. Conduct cohort analysis, funnel analysis, and other data-driven assessments to identify opportunities for improving referral performance. Collaborate with growth, product, and marketing teams to integrate referral mechanisms in-app and across communi...

As a Customer Lifecycle Marketer at GoSats, your role is crucial in ensuring every user maximizes the value of our platform and builds a long-term savings habit. Your responsibilities will include: - Designing, building, and managing the entire customer lifecycle marketing strategy using tools like MoEngage, CleverTap, or Mixpanel. - Developing and executing automated onboarding flows, engagement campaigns, and churn-reduction sequences. - Segmenting the user base to deliver personalized communication and offers that drive specific actions. - Running A/B tests on messaging, timing, and channels to continuously improve key metrics. - Analyzing campaign performance and user behavior to identif...

We are the industry's first AI powered vertical SaaS platform for hospitality, uniquely serving both the F&B and Accommodation end markets to do more. Our products are used by more than 21,000 customers in over 120,000 sites, with a substantial presence in the UK and Europe, and growing strongly in the USA and APAC. website: Online Hotel Channel Management Software And Hotel Booking Software- STAAH About you: In this key role, you will lead the marketing and growth strategy for Access Hospitality's APAC operations, with a strong focus on driving revenue growth across our accommodation technology portfolio. With a number of global products, we are looking to bring the strength of those soluti...

About KYFEX: KYFEX is a leading AI consulting firm, dedicated to harnessing the power of artificial intelligence to revolutionize business operations across the globe. Our expertise in data analytics and growth optimization positions us at the cutting edge of mobile app and SaaS growth strategies, enabling us to offer unparalleled solutions to our clients. As we continue to grow, we're seeking a skilled Remote Growth Analyst to join our dynamic team as a contractor and contribute to our mission of driving data-driven growth and excellence. Job Responsibilities: Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across diff...

About the Role At Borderless Access, we are building high-impact, insight-ready global communities through our panel brands - The Panel Station(consumers),MDForLives(healthcare professionals), andThe Expert Cafe(business professionals). As ourUsage & Retention Manager, you will take chargeafter panelist registrationand own the full journey of activation, profiling, engagement, reactivation, and long-term retention. Your goal: to ensure that registered panelists become active, well-profiled, and long-lasting contributors to our research ecosystem. This is apost-acquisition growth role, not responsible for media spends or sign-ups, but for drivingvalue, activity, and LTVfrom already acquired p...

About Job We're looking for a Growth Manager Retention/CRM who can blend product thinking with data-driven strategy to improve user engagement, retention, and lifetime value. This role will sit at the intersection of product, CRM, and growth , driving initiatives that turn first-time users into long-term loyal customers. Skills & Qualification 47 years of experience in growth, retention, or CRM-focused roles (startup/consumer tech preferred) Strong analytical foundation with hands-on experience in cohort analysis, LTV/CAC modelling, and funnel optimization Proven experience in CRM automation, lifecycle marketing, and product-led retention strategies Comfort working with SQL, dashboards (Tabl...

Sr Manager/AGM Customer Relationship Management (CRM) About the Role We are seeking a highly experienced and strategic Sr. Manager/AGM of CRM to lead our customer relationship and engagement initiatives. This pivotal role will be responsible for managing the entire customer lifecycle, from initial inquiry to post-treatment follow-up. You will leverage data and technology to create personalized, high-impact campaigns. A deep understanding of cohort-based marketing is essential for this role, as you will segment and engage patient groups based on their specific behaviors and journeys. You will report to the Head of Marketing and be based in Kurla, Mumbai. What Youll Own 1. CRM Strategy and Lif...

About Furrl Furrl is a next-generation fashion commerce app helping women discover and shop from Indias coolest homegrown brands . With 200+ indie labels onboarded, our AI-powered feed curates Looks (complete outfits, styled and ready to shop) that adapt to each users vibe. We are building the future of personalized fashion discovery, powered by GenAI. Indias D2C market is exploding over $100B in potential and yet, discovering fresh, differentiated brands remains broken. Furrl is fixing that. Furrl is founded by an IIT Kanpur + Harvard Business School alum with deep experience building businesses from scratch at ITC, Myntra, and most recently, Entrepreneur First India, an early-stage VC, whe...

PW (PhysicsWallah) is a students lifelong learning partner that is democratizing education at scale in India, with a presence spanning online, offline, and hybrid modes, reaching 98% of Indias pin codes. PW has more than 10 million paid students on the PW app. PW also provides quality education to more than 36 million students through its 80 YouTube channels in 8 vernacular languages About the role:- Ability to design and execute both inorganic (paid: YouTube, Meta, Google, affiliates) and organic (SEO, content, influencers, WhatsApp CLM) funnels. Understand cohort analysis, attribution models, and ROAS tracking. Track record of improving visit-to-demo and demo-to-master conversion rates. De...

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who the individuals are and the strength of their network, vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals as well as how jobs and career decisions are made. Eightfold offers the industrys first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers. To date, Eightfold AI has received more than $410 million in funding and a valuation...

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a collaborative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations unlock the value of technology and build a more sustainable, more inclusive world. Your Role You would be working on: Configuring CJA setups, managing data integrity in Adobe Experience Platform (AEP), and developing actionable insights via dashboards and reports. The candidate will also integrate CJA with other Adobe Experience Cloud solutions and ensure best practices for d...

As a Digital Analytics Specialist specialized in web analytical trends within the Pharma domain, your primary responsibility will be to implement and analyze data using Google Analytics 4 (GA4) and Google Tag Manager (GTM). You will lead the implementation and configuration of GA4 data streams and events, ensuring accurate data collection and attribution modeling. Additionally, you will be tasked with extracting and analyzing GA4 data to uncover insights into user behavior, website performance, and campaign effectiveness. By employing advanced segmentation and cohort analysis techniques, you will identify trends relevant to business objectives. Your role will also involve translating data fi...

Company Description Welcome to STAN, the ultimate destination for India&aposs gaming community, where you can Play, Hangout and Win. At STAN, we&aposre more than just a platform; we&aposre a thriving community that brings gamers together to connect, compete, and celebrate their passion. Our mission is to foster a sense of belonging, offering rewarding competitions and engaging with fun games on the app. With our unique club hosting feature, members can join dynamic hubs tailored to their interests. Join us at STAN and be a part of India&aposs most vibrant gaming community, where unforgettable experiences await! Role Description We are looking for a Product Analyst (Data & Insights) who thriv...

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing...

As the Associate Director of Business Analytics at Zepto, you will play a crucial role in leading data-driven decision-making throughout the organization. Your responsibilities will include spearheading the business analytics function, collaborating with senior leadership to shape long-term strategies, and establishing a top-tier analytics team. This position necessitates a profound understanding of analytics, effective cross-functional teamwork, and a keen awareness of business drivers in a dynamic setting. You will be entrusted with a range of key responsibilities, such as overseeing analytics initiatives across various business units like Product, Growth, Supply Chain, Marketing, and Oper...

Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Col...