10 Cohort Analysis Jobs

Company Description Welcome to STAN, the ultimate destination for India&aposs gaming community, where you can Play, Hangout and Win. At STAN, we&aposre more than just a platform; we&aposre a thriving community that brings gamers together to connect, compete, and celebrate their passion. Our mission is to foster a sense of belonging, offering rewarding competitions and engaging with fun games on the app. With our unique club hosting feature, members can join dynamic hubs tailored to their interests. Join us at STAN and be a part of India&aposs most vibrant gaming community, where unforgettable experiences await! Role Description We are looking for a Product Analyst (Data & Insights) who thrives on turning data into strategic insight and action. You will play a pivotal role in helping us understand our users, optimize product funnels, and guide product decisions with data. If you&aposre passionate about driving product outcomes using numbers, patterns, and real-time insights, this is the role for you. Responsibilities Daily Funnel Monitoring : Track, analyze, and report on key product funnels and user journeys to identify drop-offs and conversion bottlenecks across the customer lifecycle. Reporting & Dashboards : Set up and maintain dashboards using tools like Mixpanel, CleverTap, GA4, or Looker Studio to ensure real-time visibility into product performance metrics. Behavioral Analytics : Analyze user engagement, retention, monetization, and feature adoption to surface insights that shape product roadmaps and feature prioritization. Hypothesis Validation : Collaborate with product managers to test hypotheses using data-driven experimentation and cohort analysis, helping validate product direction and identify areas of opportunity. Insight Generation : Regularly generate actionable insights and strategic recommendations to improve conversion rates, customer retention, and lifetime value (LTV). Cross-Functional Collaboration : Work closely with Product, Growth, Marketing, and Engineering teams to embed data thinking into every phase of product development. Requirements SQL Mastery: Proficient in writing complex SQL queries to extract, manipulate, and analyze data from large-scale databases (e.g., BigQuery, Redshift). Data Visualization Skills: Hands-on experience with dashboards and data visualization tools like Looker Studio, Tableau, or Google Data Studio. Product Metrics Expertise: Solid understanding of product KPIs conversion, retention, DAU/WAU/MAU, LTV, CAC, and funnel drop-offs. Excel/Sheets Proficiency: Advanced knowledge of Google Sheets or Excel, including pivot tables, VLOOKUPs, conditional formatting, and charts. Analytical Mindset: Sharp problem-solving skills with an eye for detail, strong pattern recognition, and the ability to draw insights from ambiguity. Experience as a Product or Business Analyst: Prior hands-on experience in a similar role, working with digital products or consumer platforms. Bias for Action: Youre curious, self-driven, and thrive in fast-paced environments where experimentation and speed are valued. Preferred Qualifications (Nice to Have): 23+ years of experience in a product analyst, business analyst, or data analyst role, preferably in a B2C setting. Experience conducting cohort analysis , funnel tracking , and retention diagnostics for mobile or web products. Familiarity with mobile analytics and marketing platforms like Mixpanel, CleverTap, Amplitude, Firebase, or AppsFlyer. Exposure to A/B testing frameworks , experimentation pipelines, and product iteration cycles. Background working in consumer tech, gaming, social, or creator-led platforms is a plus. Past internship or role in fast-growing startups or product-first companies. Why Join Us Be at the heart of product strategy and decision-making Solve meaningful user problems with data Work with a dynamic, cross-functional team focused on building and scaling impactful products Opportunity to grow rapidly with high ownership and visibility Show more Show less

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 811 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning. Show more Show less

As the Associate Director of Business Analytics at Zepto, you will play a crucial role in leading data-driven decision-making throughout the organization. Your responsibilities will include spearheading the business analytics function, collaborating with senior leadership to shape long-term strategies, and establishing a top-tier analytics team. This position necessitates a profound understanding of analytics, effective cross-functional teamwork, and a keen awareness of business drivers in a dynamic setting. You will be entrusted with a range of key responsibilities, such as overseeing analytics initiatives across various business units like Product, Growth, Supply Chain, Marketing, and Operations. Working closely with CXOs and senior executives, you will identify growth opportunities and provide guidance for data-informed strategic choices. Additionally, you will be responsible for developing and implementing company-wide metrics, reporting structures, and data processes to drive informed decision-making. Your role will also involve leading large-scale analytical projects encompassing customer segmentation, churn modeling, demand forecasting, and pricing analysis. Moreover, you will mentor and supervise a team of senior business analysts and analytics managers to deliver valuable insights and enhance operational efficiency. Creating scalable dashboards and automation pipelines to democratize data access across teams will be another crucial aspect of your responsibilities. Fostering a culture of experimentation, A/B testing, and rigorous performance evaluation will be essential in this role. Collaboration with Data Engineering and Product teams to ensure the availability of clean and reliable data infrastructure is also a key component. Your qualifications should include a Bachelor's or Master's degree in Engineering, Statistics, Economics, Mathematics, or a related quantitative field. You should have at least 8-12 years of experience in business analytics, with a minimum of 2-3 years in a leadership position. Prior exposure to high-growth startups, e-commerce, or consumer tech environments is highly desirable. The ideal candidate will possess advanced proficiency in SQL and hands-on experience with data visualization tools such as Tableau, Looker, or Power BI. Familiarity with Python, R, or similar tools for statistical modeling and automation is essential. Expertise in analytical techniques like forecasting, cohort analysis, LTV modeling, and funnel optimization will be advantageous. A deep understanding of business KPIs, particularly in consumer internet or operational analytics contexts, is crucial. Strong leadership skills, effective stakeholder management abilities, and outstanding communication and storytelling capabilities to translate complex data into actionable insights are also required for this role.,

Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills Location-Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad,Remote

Job Category: digital marketing Job Type: Full Time Job Location: Bangalore Salary: Best in the industry Years of Experience: 12-15 years You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets

Job Category: Marketing Job Type: Full Time Job Location: Bangalore Salary: open to discuss Years of Experience: 10+ yrs Director User Acquisition & Growth Marketing (Bangalore) You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. You will be responsible for driving full-funnel growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision making. Core Responsibilities Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently Champion a culture of data-driven decision making and continuous iteration across the growth team Define and execute the overall UA and digital strategy, aligned with company goals across global markets Build, lead and mentor a team of UA specialists Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Work with Analytics and Engineering teams to enhance attribution frameworks, tracking infrastructure and reporting tools (e.g. Appsflyer /Adjust) Stay ahead of industry trends, competitor strategies, privacy regulation changes and evolving platform capabilities Manage and strategically allocate UA budgets, ensuring optimal spend efficiency while delivering transparent performance reporting to executive leadership Desired Profile: Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis Strong leadership, strategic thinking and communication skills Bachelors or Masters degree in Marketing, Business, Data Science, or related fields Experience in social casino or real-money gaming sectors Familiarity with AI-driven UA automation tools and in-house UA platforms Global market exposure, particularly US and Tier-1 markets

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization

Growth & Retention Analyst About US: About Garden City Games: We develop free-to-play mobile and social games enjoyed by millions worldwide. The Bangalore-based studio employs over 100 talented professionals to create exceptional games for phones, tablets, and desktops. Previously known as PopReach, Garden City Games was established by prominent figures in the mobile gaming industry. It oversees popular intellectual properties such as Smurfs Village, War of Nations, Kingdoms of Camelot, and Kitchen Scramble, which have garnered over 400 million lifetime downloads. Role Summary: We are looking for a highly analytical and data-driven Growth & Retention Analyst to drive user acquisition, retention, and monetization strategies. You will play a key role in uncovering actionable insights that fuel business growth through in-depth analysis, user segmentation, and metric tracking. This role will collaborate closely with product, marketing, and data teams to improve the customer lifecycle and influence business outcomes. Key Responsibilities • User Acquisition & Retention Strategy Design, implement, and evaluate acquisition and retention tracking initiatives. Partner with marketing and product teams to define and measure success metrics. Analyze user funnels, engagement patterns, and churn drivers. • Cohort and Lifecycle Analysis Create and maintain cohort-based dashboards and reports. Identify behavioral trends, LTV, and drop-off patterns by acquisition source, channel, or feature usage. Recommend data-backed interventions to optimize activation and retention. • Data Exploration & Visualization Build scalable dashboards and reports using tools like QlikView , Power BI , or Tableau. Enable decision-making through intuitive and impactful visual storytelling. • SQL & Metric Analytics Write efficient, complex SQL queries to extract, clean, and join large datasets. Conduct ad-hoc and structured deep dives to track KPIs such as DAU, WAU, MAU, retention, ARPU, and CAC:LTV. • ARM Metrics Framework Lead analyses across Acquisition , Retention , and Monetization touchpoints. Work with cross-functional stakeholders to map ARM metrics to business strategies. Requirements 25 years of experience in analytics, product, or growth-related roles. Deep expertise in cohort analysis , customer segmentation, and lifecycle optimization. Proficiency with SQL and hands-on experience in data visualization platforms (e.g., Tableau, Power BI, QlikView). Strong understanding of ARM metrics and performance marketing KPIs. Ability to communicate complex data insights in a clear, concise, and actionable way. Bonus: experience with Python, R, or growth experimentation tools (e.g., Amplitude, Mixpanel, Optimizely). Preferred Industries Gaming, Consumer Apps, Subscription Platforms Location: Bangalore/India Work Mode: Hybrid modeRole & responsibilities Preferred candidate profile

We are looking for a skilled Data Analyst with excellent communication skills and deep expertise in SQL, Tableau, and modern data warehousing technologies. This role involves designing data models, building insightful dashboards, ensuring data quality, and extracting meaningful insights from large datasets to support strategic business decisions. Key Responsibilities: Write advanced SQL queries to retrieve and manipulate data from cloud data warehouses such as Snowflake, Redshift, or BigQuery. Design and develop data models that support analytics and reporting needs. Build dynamic, interactive dashboards and reports using tools like Tableau, Looker, or Domo. Perform advanced analytics techniques including cohort analysis, time series analysis, scenario analysis, and predictive analytics. Validate data accuracy and perform thorough data QA to ensure high-quality output. Investigate and troubleshoot data issues; perform root cause analysis in collaboration with BI or data engineering teams. Communicate analytical insights clearly and effectively to stakeholders. Required Skills & Qualifications: Excellent communication skills are mandatory for this role. 5+ years of experience in data analytics, BI analytics, or BI engineering roles. Expert-level skills in SQL, with experience writing complex queries and building views. Proven experience using data visualization tools like Tableau, Looker, or Domo. Strong understanding of data modeling principles and best practices. Hands-on experience working with cloud data warehouses such as Snowflake, Redshift, BigQuery, SQL Server, or Oracle. Intermediate-level proficiency with spreadsheet tools like Excel, Google Sheets, or Power BI, including functions, pivots, and lookups. Bachelor's or advanced degree in a relevant field such as Data Science, Computer Science, Statistics, Mathematics, or Information Systems. Ability to collaborate with cross-functional teams, including BI engineers, to optimize reporting solutions. Experience in handling large-scale enterprise data environments. Familiarity with data governance, data cataloging, and metadata management tools (a plus but not required).

We are looking for a skilled Data Analyst with excellent communication skills and deep expertise in SQL, Tableau, and modern data warehousing technologies. This role involves designing data models, building insightful dashboards, ensuring data quality, and extracting meaningful insights from large datasets to support strategic business decisions. Key Responsibilities: Write advanced SQL queries to retrieve and manipulate data from cloud data warehouses such as Snowflake, Redshift, or BigQuery. Design and develop data models that support analytics and reporting needs. Build dynamic, interactive dashboards and reports using tools like Tableau, Looker, or Domo. Perform advanced analytics techniques including cohort analysis, time series analysis, scenario analysis, and predictive analytics. Validate data accuracy and perform thorough data QA to ensure high-quality output. Investigate and troubleshoot data issues; perform root cause analysis in collaboration with BI or data engineering teams. Communicate analytical insights clearly and effectively to stakeholders. Required Skills & Qualifications: Excellent communication skills are mandatory for this role. 5+ years of experience in data analytics, BI analytics, or BI engineering roles. Expert-level skills in SQL, with experience writing complex queries and building views. Proven experience using data visualization tools like Tableau, Looker, or Domo. Strong understanding of data modeling principles and best practices. Hands-on experience working with cloud data warehouses such as Snowflake, Redshift, BigQuery, SQL Server, or Oracle. Intermediate-level proficiency with spreadsheet tools like Excel, Google Sheets, or Power BI, including functions, pivots, and lookups. Bachelor's or advanced degree in a relevant field such as Data Science, Computer Science, Statistics, Mathematics, or Information Systems. Ability to collaborate with cross-functional teams, including BI engineers, to optimize reporting solutions. Experience in handling large-scale enterprise data environments. Familiarity with data governance, data cataloging, and metadata management tools (a plus but not required). Location : - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote