Retention Marketing Executive

Job Description

About Herbalmax: Herbalmax is a fast-growing wellness brand delivering premium, science-backed herbal supplements that promote healthier living. We are passionate about helping people thrive naturally—and we are looking for a dynamic Retention Marketing Executive to help deepen relationships with our customers and drive repeat purchases. Role Overview: As a Senior Retention Marketing Executive, you’ll be responsible for designing and executing customer retention strategies across Email, SMS, Push Notifications, and WhatsApp. You will build and optimize automated customer journeys to improve engagement, reduce churn, and grow customer lifetime value. Key Responsibilities: Build and manage lifecycle campaigns including welcome, onboarding, cart abandonment, post-purchase, and reactivation flows. Set up and optimize multi-channel customer journeys via Email, SMS, Push, and WhatsApp. Use tools like Klaviyo, Attentive, or similar to create automated workflows and audience segments. Run A/B tests to improve engagement rates (open, click, conversion). Analyze performance metrics and customer behavior to enhance campaign effectiveness. Collaborate with creative, product, and brand teams to ensure cohesive messaging. Identify retention opportunities through segmentation and behavioral triggers. Report on retention KPIs including repeat rate, LTV, churn, and campaign ROI. Requirements: Minimum 1 year of experience in CRM, retention, or lifecycle marketing (eCommerce or DTC preferred). Hands-on experience with tools like Klaviyo, Mailchimp, or similar CRM platforms. Strong understanding of email/SMS automation and customer segmentation. Ability to work with data, analyze performance, and make data-driven decisions. Good communication and project management skills. Interest in the wellness or supplement industry is a plus. Nice to Have: Experience with Shopify or other eCommerce platforms. Familiarity with referral, loyalty, or rewards programs. Knowledge of GA4, Meta Pixel, or UTM tracking for campaign analysis. What We Offer: Join a mission-driven brand in the wellness space supportive work environment Competitive salary Industry : Wellness and Fitness Services Employment Type : Full-time Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Schedule: Day shift Fixed shift Application Question(s): What is your current in-hand salary? Experience: CRM: 1 year (Preferred) Customer retention: 1 year (Preferred) Work Location: In person