Retention Marketing Executive

Dear Candidate,

We are looking for an experienced Retention Marketing Executive to drive user engagement and increase customer lifetime value through effective CRM strategies. The ideal candidate will leverage data-driven insights, marketing automation, and personalization techniques to enhance user retention and optimize revenue growth. Please find below the Job responsibilities:

Key Responsibilities

1. Develop and execute a comprehensive marketing calendar with well-planned sale events.
2. Conduct data analysis and user insights to identify key problem areas.
3. Design targeted communication strategies, including offers (coupons, cashbacks) for various customer segments.
4. Implement personalization, automation, and experimentation using marketing tools (WebEngage, MoEngage, CleverTap, Facebook, Google, etc.).
5. Optimize the conversion funnel and enhance repeat user engagement.
6. Manage merchandising and home-feed content across web and mobile platforms.
7. Develop and test new marketing campaign propositions for maximum impact.
8. Oversee and execute multi-channel CRM campaigns SMS, Email, Push Notifications, In-App Marketing, Outbound Calls.
9. Track NPS scores and user feedback to refine retention strategies.
10. Collaborate with Tech, Category, Payments, Loyalty, Brand, and Digital Marketing teams for seamless execution.

Interested candidates please forward your resume.

Regards,

Priya Rajan