2 Personalization Techniques Jobs

As an Email Marketing Specialist, you will be responsible for developing, executing, and optimizing targeted email campaigns to drive engagement, generate leads, and increase conversions. Your expertise in email marketing automation, audience segmentation, and AI-driven personalization will be crucial in maximizing campaign performance. Your key responsibilities will include strategizing and executing high-performing email marketing campaigns aligned with business goals. Personalizing email content using customer data to enhance engagement and conversions, as well as setting up and managing automated drip campaigns, newsletters, and promotional emails will be part of your daily tasks. You will also be in charge of building, segmenting, and maintaining clean email lists for targeted outreach. Ensuring compliance with GDPR, CAN-SPAM, and other email regulations, implementing list-cleaning strategies, and optimizing email funnels for higher conversion rates will be essential in your role. Conducting A/B tests for subject lines, CTAs, email content, and layouts to maximize engagement, tracking key metrics such as open rates, click-through rates, and conversions, and generating performance reports with actionable insights for continuous improvement are also part of your responsibilities. Leveraging AI-driven tools for segmentation, personalization, and predictive analytics, staying updated on emerging AI technologies, and collaborating with content writers, designers, and sales teams to align email marketing strategies with overall business objectives will be crucial for success in this role. Your qualifications should include proven experience as an Email Marketing Specialist, strong knowledge of email marketing platforms, expertise in email automation, segmentation, and personalization techniques, excellent copywriting skills, ability to analyze email performance data, and understanding of A/B testing, email deliverability, and compliance regulations. Preferred skills include basic knowledge of HTML & CSS, experience with graphic design tools, understanding of SEO and digital marketing strategies, and strong project management and organizational skills.,

The successful candidate for this role will be responsible for developing and executing a strategic product roadmap that aligns with business objectives and enhances personalized discovery and customer journeys. You will lead the development of innovative solutions that inspire customers to discover new products and personalized recommendations. By utilizing data-driven insights and AI/ML technologies, you will enhance product discovery algorithms and recommendation engines. Your role will involve enhancing personalized customer journeys across all digital platforms and physical touchpoints, ensuring seamless integration and consistency. Additionally, you will optimize customer segmentation strategies and personalization techniques to maximize engagement and satisfaction, driving product innovation through continuous research, analysis of market trends, and customer insights. Collaboration will be a key aspect of this role, as you will work closely with Engineering, Experience Design, Ecommerce, Marketing, and various business teams to define product requirements, prioritize features, and ensure timely delivery. By championing a customer-centric approach in product development, you will advocate for the best possible user experience. In terms of performance monitoring and optimization, you will define key metrics and analytics to measure product performance and the effectiveness of personalized journeys. Continuously monitoring user feedback and market dynamics will allow you to iterate and improve product features and capabilities. As a leader, you will be responsible for building and leading a high-performing global product management team, fostering a culture of innovation, collaboration, and accountability. Providing mentorship and professional development opportunities to team members will empower them to excel and grow in their roles. Stakeholder management is another critical aspect of this role, as you will be required to communicate product strategy, initiatives, and progress to senior leadership and stakeholders, fostering transparency and alignment. To be successful in this role, you should have at least 15 years of Product Management experience with a bachelor's degree, or experience working with Development, User Experience, Strategy, or related fields. Additionally, you should have 6+ years of experience leading teams and managing managers, 5+ years of ecommerce browsing & shopping experience in strategy creation, customer-focused solutioning, cross-functional leadership, or related areas, and 5+ years of experience with large retailers leading commerce capabilities and experience. Demonstrated experience in leading teams to deliver innovative products that enhance personalized customer experiences and drive business results is essential. Excellent communication skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders, are required. Strong analytical skills with the ability to leverage data and insights to make informed decisions and optimize product performance are also necessary. Preferred qualifications include a good understanding of Machine Learning and real-life applications and implementations, experience in the eCommerce top of funnel capabilities, and experience working in an omni-channel retail environment. This position is based in Bengaluru and operates under a hybrid work model (in office/remote). Employees are expected to be in the office three days a week, generally on Tuesday, Wednesday, and Thursday. Collaboration across the globe is a key proposition, and employees may be required to engage in extended hours during critical periods. All employees at Best Buy India work for BBY Services India LLP, which is owned by subsidiaries of Best Buy Co. Inc.,