Retention Marketing Executive

Role Overview:

Key Responsibilities:

• Content Analysis:

  Analyze past campaign content and performance to identify insights and improve future campaigns.

• Retention Copy & Creatives:

  Assist in preparing retention-focused copy and creative assets.

• Monthly Content Calendar:

  Help plan and maintain the monthly retention content calendar.

• Vendor Purchase Order:

  Support the process of creating and managing POs with vendor

• A/B Testing:

  Execute A/B tests on messaging and content to optimize campaign effectiveness.

• Collaboration with Content Team:

  Work closely with content creators and copywriters to develop campaign-aligned messaging.

• Data Analysis & Insights:

  Analyze customer behavior and campaign data to identify trends, pain points, and opportunities for improvement.

• Campaign Execution:

  Assist in planning and executing retention campaigns across Email, SMS, Notifications, WhatsApp, Chatbots, and Website channels.

• Customer Segmentation:

  Support segmentation analysis and help design personalized campaigns and communications for different customer groups.

• Daily BAU & Journey Reporting:

  Track daily campaign performance and prepare journey-specific reports.

• Performance Analysis:

  Monitor campaign performance metrics such as conversion rates, click-through rates, ROI, and revenue attribution; provide actionable insights.

Required Skills and Qualifications:

• Analytical Mindset:

  Ability to interpret data and generate actionable insights.

• Communication Skills:

  Good verbal and written communication; able to collaborate with internal stakeholders.

• Customer Focus:

  Passion for understanding customer behavior and enhancing the customer experience.

• Ownership & Result Orientation:

  Proactive, responsible, and accountable for campaign execution and outcomes.

• Fast-paced Environment:

  Comfortable working in a dynamic, startup-like environment

Preferred Experience:

• 2 to 3 years of experience in marketing, growth, or sales-related roles within a consumer brand or consumer tech company, preferably with exposure to retention marketing or customer lifecycle campaigns.
• Familiarity with CRM tools like WebEngage, MoEngage, Clevertap, marketing automation platforms, and analytics tools.