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1.0 - 5.0 years
0 Lacs
surat, gujarat
On-site
You are a detail-oriented and proactive CRM Manager responsible for developing, executing, and optimizing CRM strategies to drive customer engagement, retention, and loyalty. You will need a data-driven mindset to analyze customer behaviors, segment audiences, and personalize customer communications. Collaborating closely with marketing, sales, and customer support, you will implement strategies to enhance the customer experience and maximize lifetime value. Your roles and responsibilities as a Client Relationship Manager include collecting and analyzing customer data, developing and managing CRM strategies, handling client and vendor correspondence, planning and executing multi-channel CRM campaigns, analyzing campaign performance metrics, creating reports and dashboards, identifying customer journey improvements, developing workflows and automation, gathering and analyzing customer feedback, collaborating with customer service, overseeing CRM platform implementation, and working with IT Developers to troubleshoot and customize CRM functionalities. To qualify for this position, you should have a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 1 year of experience in Customer Relations or a relevant field. Proficiency in MS Office applications, excellent organizational and multitasking skills, strong verbal and written communication abilities, the capacity to work independently with minimal supervision, a high level of professionalism and confidentiality, and the ability to prioritize and meet deadlines in a fast-paced environment are essential for this role.,
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
karnataka
On-site
As a CRM Manager at our company based in Bangalore, you will play a crucial role in driving customer engagement and retention strategies. With 5 to 7 years of experience in CRM, you will lead a dedicated team to execute campaigns using tools like MoEngage and HubSpot. Your responsibilities will include developing and implementing effective CRM strategies, mentoring your team, planning and executing campaigns across various channels, and working closely with other teams to optimize customer journeys. Your main responsibilities will involve developing and executing CRM strategies to enhance user engagement, retention, and revenue growth. You will also be responsible for managing and guiding a team of CRM specialists, planning and tracking campaigns across multiple channels, segmenting audiences effectively, collaborating with cross-functional teams, analyzing performance metrics, ensuring data integrity, conducting A/B testing, and staying updated with the latest CRM trends and marketing automation innovations. To qualify for this role, you should have at least 5-7 years of hands-on experience in CRM, with a minimum of 2 years in a management or lead position. Proficiency in Clevertap, MoEngage, and HubSpot is required, and certifications in these tools would be advantageous. Strong analytical skills, expertise in customer lifecycle management, excellent communication abilities, and the capacity to thrive in a fast-paced environment are essential attributes for success in this role. If you are a dynamic and results-driven CRM professional with a passion for customer engagement and retention, we invite you to join our team and make a significant impact on our CRM initiatives.,
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
karnataka
On-site
Yulu is India's leading shared micro-mobility platform, revolutionizing urban transportation through smart, sustainable, and electric-first mobility solutions. With a rapidly growing fleet of tech-enabled electric two-wheelers and a robust battery-swapping infrastructure, Yulu makes last-mile commutes not only efficient but also planet-friendly. Our IoT-driven platform and smart electric vehicles are helping cities reduce traffic congestion and carbon emissions while empowering millions with affordable and reliable transportation. Backed by industry giants like Bajaj Auto and Magna International, Yulu operates at the intersection of mobility, technology, and sustainability. Our mission is to reduce congestion, cut emissions, and transform how India moves one ride at a time. With millions of rides completed, thousands of EVs on the road, and a rapidly expanding footprint, we're not just building EVs - we're building the future of urban mobility in India. Role Summary Yulu has grown its user base over 3X in the last 24 months. The aim is to grow 2X in the next 12 months. We're looking for a Retention & Growth Marketing Specialist to lead our efforts in customer retention & winbacks on digital, through smart engagement and CRM strategies. You'll be responsible for designing and executing full-funnel user journeys (via MoEngage or similar tools), managing voice-led telesales & surveys, working with Product to drive new feature adoption, and run performance marketing campaigns. Natural flair & fluency with data is critical - you should be able to connect, clean, analyze and interpret data from multiple sources (GA4, AppsFlyer, Metabase, SQL, internal dashboards) and turn them into actionable campaigns and insights. This is a full-time role based in Bangalore, suited for professionals with 3-5 years of experience, offering an exciting opportunity to drive impactful retention and growth initiatives. Key Responsibilities Retention & Reactivation (Core Focus) - Design and run multi-touch CRM campaigns to improve user retention, reduce churn and drive winbacks through reengagement - Smart user segmentation based on deep behavioral understanding built through data analysis and on-ground insights - Plan & execute campaigns to achieve success metrics of outcomes & costs by continuous testing and optimizing campaigns - messages, creatives, channels, etc. - Define & own campaign outcomes by proactive actions, experimentation & optimization, and creating dashboards & reports to tracking and align stakeholders - Work with Data and Product teams to build triggers, dashboards, and user insights - Explore new tools to reach customers more effectively & efficiently Data Analysis & Orchestration (Core Focus) - Understand data structures, logic and flow across different platforms used by Yulu to be able to orchestrate reports that might run across multiple data sources - Articulate requirements to the data team for complex tasks. Write clear requirements (PRDs, BRDs) for Tech & Data teams to enable campaign triggers and accurate measurement. - Strong understanding of user-level data, channel performance & attribution logic. - Experience using SQL/Metabase, Google Analytics 4, MMPs like AppsFlyer or Branch. - Ability to stitch multiple data streams (performance marketing, referrals, telecalling, organic) & analyze the full picture, to derive clear stories & actionables. - Onboard tools to build data connections and drive campaign automation (using APIs, Webhooks, etc) to connect CRM, data pipelines, and other systems for more efficient execution. Telesales Channel Management - Manage a dedicated telecalling team for acquisition nudges and retention follow-ups - Define calling logic, user lists, scripts, and track conversion impact. - Design surveys, user scripts, and incentive structures define KRA/SLAs for telecalling teams. - Leverage telesales interactions to gather user feedback, spot trends, and share insights to refine CRM and Product Marketing strategies. Product Marketing Support (Basic) - Collaborate with Product and Ops to drive the new feature GTM to the right user segments - Plan and execute targeted awareness and adoption campaigns for key introductions. - Develop GTM plans for new feature rollouts; gather user feedback via on-ground insights Performance Marketing (Basic) - Run or support basic performance campaigns on Meta, Google, etc., for user acquisition or re-engagement - Monitor channel effectiveness and conversion rates in collaboration with the growth team - How platforms like Meta & Google App Campaigns (UAC) work, and how to complement paid performance with CRM & organic channels. Requirements: - Hands-on experience with MoEngage or similar CEPs (WebEngage, CleverTap, etc.) with experience in retention, CRM, or lifecycle marketing - Strong analytical skills - can interpret data, identify drop-offs, build hypotheses - Strong data handling: advanced Excel/Sheets, SQL basics, GA4, attribution platforms. - Familiar with workflow & report automation using APIs, Webhooks, etc - Passionate about automating repetitive tasks to scale campaigns efficiently. - A system builder - you like creating structure from chaos and scaling what works - Loves to collaborate across Product, Ops, Engineering, and Agencies - Hands-on, heart for new challenges, flexible going off script, & hungry for growth - Flexible to experiment, fail fast, learn faster, and own execution fully Nice to Have - SQL or data querying skills. - Experience with tools like MMP, GA4, BigQuery, Google Script, and Metabase. - Experience managing telecalling or inside sales teams will be a plus,
Posted 1 week ago
8.0 - 18.0 years
0 Lacs
karnataka
On-site
As a CRM Head, you will be responsible for leading the customer relationship management function, overseeing the post-sales customer lifecycle, managing a high-performing CRM team, and ensuring exceptional client servicing standards. Your strategic approach will drive satisfaction, loyalty, and brand trust among our customers. You will lead, mentor, and manage the CRM team by setting performance goals, providing training, and fostering a customer-centric culture. Developing and implementing CRM strategies to enhance client satisfaction, streamlining internal processes, and handling major customer escalations with professionalism will be key aspects of your role. Ensuring timely documentation issuance and maintaining accurate client records in CRM software will also be crucial. Collaboration across departments to ensure seamless delivery and communication, tracking customer satisfaction metrics, preparing high-level MIS reports, ensuring RERA compliance, and driving digital transformation within the CRM process are among your responsibilities. Additionally, fostering long-term relationships with high-value clients and developing referral programs will be essential. You should hold a Bachelor's degree in Business Administration or Marketing, with 8-12 years of CRM experience, including at least 4-5 years in a leadership role. Strong leadership skills, expertise in CRM tools and data analytics, excellent communication and negotiation skills, and a customer-first mindset are required. Strategic thinking, knowledge of real estate operations and RERA compliance, and a passion for service excellence are also important qualities. In return, we offer a senior leadership position with strategic impact, a competitive salary with performance-based bonuses, the opportunity to work on landmark real estate projects, and a dynamic work environment with strong growth potential.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
As a Brand Manager for our direct-to-consumer (D2C) website, your primary responsibility is to enhance the performance and perception of the brand. You will be tasked with ensuring a seamless and engaging customer experience on the website, as well as managing CRM initiatives to boost customer retention and loyalty. Your duties will include managing the day-to-day operations of the D2C website, which involves tasks such as content updates, merchandising, homepage banners, and product listings. You will also be responsible for monitoring and reporting key website KPIs like traffic, bounce rate, conversions, and average order value (AOV). Additionally, you will oversee the entire customer journey from landing on the website to checkout and post-purchase follow-ups. To continuously improve the customer experience, you will need to implement customer feedback into website enhancements and collaborate with fulfillment teams to ensure timely and accurate communication regarding orders, returns, and shipping. Analyzing behavioral data to identify drop-off points and proposing solutions to optimize the customer journey will also be part of your role. In terms of CRM strategies, you will be expected to develop and execute campaigns across various channels such as email, SMS, and in-app/push notifications. This includes creating lifecycle campaigns such as welcome series, cart abandonment reminders, re-engagement initiatives, and post-purchase flows. Key attributes required for this role include a customer-obsessed mindset, a results-driven and data-oriented approach, collaborative and proactive communication skills, as well as agility to adapt to a fast-paced and evolving environment. The success of your performance will be measured based on key performance indicators (KPIs) such as website conversion rate, cart abandonment rate, email/SMS engagement metrics, repeat customer rate, and overall customer satisfaction.,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
kochi, kerala
On-site
As a Customer Relation Manager, you will be responsible for developing and implementing strong CRM strategies to enhance customer loyalty and retention. Your role will involve conducting quality assurance surveys to assess customer satisfaction and utilizing the data to address areas of concern. It will be essential for you to determine the structure of the CRM system and ensure its seamless operation across all relevant departments within the organization. Direct communication with customers through the CRM system to promptly resolve any issues they may have will be a key aspect of your responsibilities. Monitoring customer behavior and devising strategies to drive profitability will be vital in your role. Maintaining and fostering customer relationships to boost ROI, retention rates, and overall satisfaction will also be part of your duties. Furthermore, you will be expected to identify potential new customers and target markets, sharing this information with relevant departments to optimize profitability. If you have 1-2 years of experience in a similar role and are interested in this opportunity, please send your CV to ebinelfred@gmail.com.,
Posted 2 weeks ago
3.0 - 5.0 years
3 - 6 Lacs
Gurugram
Work from Office
Key Responsibilities Develop and execute CRM strategies aligned with business goals to improve customer acquisition, retention, and loyalty. Manage CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) to ensure smooth operation and data integrity. Segment customer data and create targeted marketing campaigns based on customer behavior and preferences. Collaborate with sales, marketing, and customer service teams to align CRM activities and enhance customer journeys. Analyze CRM data and campaign performance to derive actionable insights and optimize efforts. Oversee the automation of communication workflows, including email marketing, SMS, and push notifications. Manage vendor relationships and coordinate with IT for system upgrades and troubleshooting. Train and mentor junior team members on CRM best practices and tools. Ensure compliance with data protection regulations (e.g., GDPR, CCPA) in all CRM activities.
Posted 1 month ago
3.0 - 5.0 years
3 - 6 Lacs
Noida
Work from Office
We are looking for a skilled Assistant Manager - CRM to join our team at HouseEazy, with 6-8 years of experience in the Real Estate industry. The ideal candidate will have a strong background in customer relationship management and excellent communication skills. Roles and Responsibility Develop and implement effective CRM strategies to enhance customer engagement and retention. Manage and analyze customer data to identify trends and areas for improvement. Collaborate with cross-functional teams to ensure seamless execution of CRM initiatives. Design and deliver targeted marketing campaigns to drive business growth. Monitor and report on key performance indicators (KPIs) related to CRM metrics. Foster strong relationships with customers through exceptional service and support. Job Requirements Proven experience in CRM management, preferably in the Real Estate industry. Strong understanding of customer relationship principles and practices. Excellent communication, interpersonal, and problem-solving skills. Ability to work in a fast-paced environment and meet deadlines. Proficiency in CRM software and analytics tools. Strong analytical and reporting skills with attention to detail.
Posted 1 month ago
1.0 - 6.0 years
1 - 5 Lacs
Navi Mumbai, Maharashtra, India
On-site
Role Responsibilities: Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app Coordinate with tech/product teams to enable campaign triggers and data flows Manage CRM platform performance and identify workflow/tool improvements Benchmark industry CRM practices and incorporate innovation Key Deliverables: Revenue and retention growth through lifecycle campaign performance Increased CTR and conversion via enriched messaging strategies CRM tool enhancements and new journey implementations Research-backed CRM innovations and benchmarks
Posted 1 month ago
5.0 - 10.0 years
7 - 12 Lacs
Nagercoil, Kanniyakumari
Work from Office
Key Responsibilities: - Develop and implement CRM strategies to enhance customer engagement and loyalty. - Manage and optimize the CRM database, ensuring data accuracy and integrity.- Analyze customer data and behavior to identify trends and insights for targeted marketing campaigns. - Collaborate with marketing, sales, and customer service teams to ensure a cohesive approach to customer interactions. - Design and execute customer segmentation strategies for personalized communication.- Monitor and report on CRM performance metrics, providing insights and recommendations for improvement. - Train and support team members on CRM tools and best practices. - Stay updated on CRM technologies and industry trends to leverage new opportunities. Qualifications:- Bachelor's degree in Marketing, Business Administration, or a related field. - 3+ years of experience in CRM management or a similar role. - Strong analytical skills and experience with data analysis tools. - Excellent communication and interpersonal skills. - Ability to work collaboratively in a fast-paced environment. - Knowledge of digital marketing strategies and customer engagement tactics.
Posted 1 month ago
4.0 - 8.0 years
3 - 5 Lacs
Pune
Work from Office
Job Responsibilities * Develop and implement CRM strategies to strengthen customer relationships. * Create and manage loyalty programs to boost retention and repeat business. * Define and track KPIs to measure CRM and loyalty program effectiveness. * Implement CRM systems to manage customer data and engagement. * Design targeted marketing campaigns to nurture customer relationships. * Maintain customer segmentation for personalized communication. * Address customer feedback and resolve issues effectively. Skills Required * 2-3 years of experience in CRM and Post-graduate degree in Marketing, Business Administration, or a related field is preferred. * Experience in designing and executing loyalty programs. * Knowledge and experience in developing and implementing CRM strategies and programs.
Posted 2 months ago
7.0 - 12.0 years
9 - 17 Lacs
Hyderabad
Work from Office
The Role:- We at Aliens are looking for an enthusiastic and dynamic Head of CRM to lead our high performing CRM team with 7 to 15 years of experience in similar profile across industry, preferably real estate. - The incumbent will be responsible for planning and delivering CRM strategies across the organization with a view to foster profitable long-term relationships with the clients, building bandwidth to streamline customer lifecycle and coordinate with Sales and Banking team to boost our organizations' market presence and customer engagement.- S/he will be required to increase revenue by streamlining post-sales collection operations and achieving high business goals. The incumbent would work in a high-paced team environment with at least 5 reporting members and travel across location as per need basis. - S/he would be based out of Hyderabad and would report to the COO and President; Sales, CRM and Marketing. Key Responsibilities:- Championing customer requirements and satisfaction by maintaining constant interaction- Executing new onboardings and successful cross-selling initiatives- Ensuring timely collections from existing customers as well as new customers- Complete handling of post-sales responsibilities with high customer satisfaction results- Setting targets, performance plans, and rigorous, objective standards for CRO, Sr. CRO, TLs and coaching and training individuals- Expertise in team handling profile and providing effective assistance to team members for successful closure of deals and high collections- Enabling team members by duly acknowledging their achievements and accomplishments- Motivating and engaging the collections team with monetary and non-monetary incentives Keywords CRM strategies,Marketing,cross selling,post sales,sales,CRM*
Posted 2 months ago
6.0 - 8.0 years
25 - 30 Lacs
Mumbai
Work from Office
**Overview:** Lead the end-to-end e-commerce strategy, owning DTC revenue targets and driving growth. Optimize digital channels, enhance the customer journey, and ensure business goals are met. **Key Responsibilities:** **E-commerce Management:** - Full ownership of DTC revenue and growth targets. - Oversee website operations, including UX optimization, product merchandising, pricing, and inventory. - Develop and execute e-commerce strategies for engagement, revenue, and profitability. **Digital Marketing:** - Collaborate to manage SEO, SEM, email, affiliate marketing, and social media for traffic and acquisition. - Implement CRM strategies to boost retention and repeat purchases. - Drive paid media efforts for customer acquisition and ROI maximization. **Analytics & Reporting:** - Track KPIs (conversion rate, AOV, CLTV) to enhance performance. - Leverage data insights and competitive analysis for strategy development. - Provide regular reports to senior leadership. **Operations & Customer Experience:** - Coordinate fulfillment, delivery, and returns with supply chain teams. - Manage DTC inventory planning to minimize stockouts. - Enhance customer experience through A/B testing, site improvements, and new technologies. **Qualifications:** - Bachelors degree in Business, Marketing, or related fields. - Proven experience in driving e-commerce revenue and customer-centric strategies. - Proficiency in e-commerce platforms (Shopify, Magento) and data-driven decision-making.
Posted 2 months ago
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