Retention Marketing Executive

We’re looking for someone who understands customers beyond their first purchase. If you know how to turn buyers into repeat shoppers, conversations into loyalty, and CRM into a growth engine — this role is for you.

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👗 About Us

Oyela is a fast-growing D2C fashion brand for the bold, expressive, and unapologetically original. We don’t just acquire customers — we build relationships. Retention isn’t an afterthought here; it’s a core growth lever, and you’ll be shaping how our customers stay, engage, and come back for more.

💼 What You’ll Do

● Own and manage Oyela’s CRM across WhatsApp, Email, and SMS.

● Build and optimize retention journeys — post-purchase, repeat, win-back, and loyalty flows.

● Create out-of-the-box retention initiatives, including building a community of existing buyers.

● Segment customers based on behaviour and purchase data for targeted communication.

● Align retention messaging with ongoing campaigns, drops, and launches.

● Track key retention metrics like repeat rate, LTV, and cohort performance.

● Share clear, insight-led reports and optimisation recommendations.

🧰 What You Bring

● 2+ years of hands-on experience in retention marketing for a D2C brand.

● Strong understanding of customer journeys, segmentation, and behaviour-led communication.

● Experience working with CRM tools (WhatsApp, Email, SMS platforms).

● A creative mindset — you don’t rely only on discounts to drive retention.

● Comfort with data, reporting, and optimisation.

🚀 What You’ll Get

● Ownership of retention and community-building for a fast-scaling fashion brand.

● Freedom to experiment with new formats, flows, and community-led ideas.

● A team that values long-term customer love, not just short-term sales.

● Competitive pay with room to grow fast.

● A chance to build something meaningful — not just campaigns, but relationships.

📩 How to Apply

Let’s build something bold. 🙌🏻