Product Marketing Manager

Job Profile:-

You will own end to end growth and product marketing for two SaaS products under Oriserve – This role sits at the intersection of performance marketing, product, content and growth experiments. You will lead a small marketing team, set strategy, run campaigns and work closely with the founders to hit pipeline and revenue goals.

Key responsibilities:

Growth and performance marketing

• Plan, launch and optimise campaigns for signups, demos and revenue
• Manage budgets, track CAC, ROAS and payback period and shift budgets to best performing channels
• Build and optimise landing pages for campaigns in collaboration with design and product
• Run growth experiments across channels (search, social, video, affiliates, partnerships) with clear hypotheses and post experiment analysis

Product marketing and positioning

• Translate product features into clear benefits and messaging for different ICPs and segments
• Own website structure, home page narrative, pricing page messaging and key product pages\
• Work with founders and product to define value propositions, use cases and differentiators against competitors
• Support sales with decks, one pagers, case studies and talk tracks for key verticals

Lifecycle, email and drip campaigns

• Design and run lifecycle journeys for new signups, PQLs and customers
• Create drip campaigns for onboarding, activation, feature adoption and upgrades
• Coordinate with product and support to trigger contextual emails and in app communication based on user behaviour

Content, social and influencer marketing

• Set the content strategy for blogs, shorts, LinkedIn and email newsletters
• Work with the team to publish thought leadership, use case content and product updates
• Oversee influencer outreach and collaborations, especially in SaaS, agency and AI communities
• Ensure brand consistency in tone, visuals and messaging across channels

SEO and website growth

• Own organic growth for the platforms
• Plan and review content clusters, programmatic pages and comparison pages
• Monitor rankings, traffic and conversions from organic search and coordinate with dev for SEO fixes

Team leadership and collaboration

• Manage and mentor a small team of marketers and designers
• Set clear goals and responsibilities for each team member and review performance regularly
• Work closely with founders, product, sales and support to align on growth priorities and feedback loops

Analytics and reporting

• Update and maintain dashboards for key metrics across paid, organic and lifecycle
• Run weekly and monthly reviews on what is working, what is not and where to experiment next
• Present clear insights and recommendations to founders based on data, not just intuition

Our ideal candidate should have:-

• 3 to 6 years of experience in B2B SaaS or product led tech companies
• Strong hands on experience with Google Ads and Meta Ads for lead generation or signups
• Proven track record of improving key metrics such as signups, demos, CAC and ROAS
• Experience owning website copy and product marketing assets for a SaaS product
• Good understanding of SEO basics, content strategy and social media for B2B
• Comfortable working with numbers, building simple dashboards and making decisions from data
• Experience leading or mentoring a small team is a strong plus
• Ability to work closely with founders, move fast, test ideas and operate with high ownership

What you can expect from ORI:-

● Passion & happiness in the workplace with great people & open culture with amazing growth opportunities.

● An ecosystem where leadership is fostered which builds an environment where everyone is free to take necessary actions to learn from real experiences.

● Closely work with Management/Co-Founders, key stakeholders etc

● Freedom to pursue your ideas and tinker.

If you are creative, innovative, and energetic, and if you love growing a business, we want you on our team!