Product Marketing Manager

3 years

0 Lacs

Posted:21 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description


Those who share our core belief of 'Every Day is Game Day' We bring our best selves to work each day to realise our mission of enriching the world through the power of digital commerce and financial services.


Role Purpose

We are hiring for the role of Product Marketing Manager with experience in product marketing, specifically within the fintech sector, and a proven track record with POS solutions. This is an Individual Contributor role.

In your role, you'll be instrumental in advancing our mission by owning product launches, go-to-market campaigns, sales collateral creation, and managing stakeholders across product management teams.


The responsibilities we entrust you with:


  • Content & sales collateral creation:

    Craft high-quality first drafts or briefs for creative partners (copywriters, designers, video teams) across multiple formats — including social posts, pitch decks, brochures, videos, email and WhatsApp templates — ensuring alignment with product messaging and brand tone.


  • Program management:

    Coordinate timelines, assets, and deliverables across internal teams (product, growth, design) and external partners to drive execution of marketing projects and campaigns — from idea to delivery, with clear accountability and proactive follow-ups.


  • GTM:

    Support and execute elements of go-to-market plans — from organizing webinars and overseeing social media campaigns, to collaborating on thought leadership content and owning distribution for specific channels during product and feature launches.


  • Market & Competitive Research:

    Conduct ongoing research to understand customer segments, industry trends, and competitor moves. Summarize insights into actionable intelligence that informs positioning, messaging, and sales enablement.


  • Positioning & messaging:

    Create compelling product positioning, messaging, and value propositions tailored to merchants and channel partners.


Relevant work experience needed for this role:

  • Experience: 3-5 years in marketing or product marketing
  • Industry: Agnostic (B2C startup + fintech experience would be a plus)
  • Experience working cross-functionally with product, sales, and technical teams to drive marketing campaigns & go to market efforts that has delivered business outcomes
  • Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value
  • Segmentation & persona development: Defined who the product is for and who it’s not for


Traits we’re looking for

  • Simplify complex ideas: Ability to synthesize product capabilities & features into crisp messaging that will resonate with customers
  • Project management discipline: Ability to manage moving parts, timelines, and teams.
  • Bias for Action: Comfortable shipping MVP versions of assets and iterating fast.
  • Market awareness & research: Deep curiosity about trends, competitors, customer segments, and category evolution.
  • Analytical mindset, with experience leveraging data to drive decision-making and measure marketing impact
  • Self-starter with the ability to thrive in a fast-paced, dynamic environment



WHAT WE VALUE IN OUR PEOPLE


You take the shot

You decide fast and deliver right.


You are the CEO of what you do

You show ownership and make things happen.


You sign your work like an artist

You seek to learn and take pride in the work you do.

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Pine Labs

Financial Services

Noida Mumbai

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