Product Marketing Manager

About the Company:

Injala is a leading enterprise software company revolutionizing the insurance industry with our cutting-edge technology solutions. As a multi-national corporation headquartered in Dallas, USA, and with a significant presence in India, we are committed to transforming risk management through innovative software. Our growth trajectory has been impressive, achieving 30+% annual growth for the last five years. At Injala, we foster a work environment that encourages creativity, supports professional and personal development, and embraces a friendly, diverse, and family-like atmosphere. We are dedicated to inspiring both the industry and future generations to envision and realize possibilities beyond today.

Company Website:

Job Summary:

We are looking for an experienced and strategic Product Marketing expert to lead our product positioning, go-to-market strategy, and demand generation efforts. This role is critical in translating complex product capabilities into compelling value propositions that resonate with target audiences. You will work cross-functionally with product, sales, customer success, and demand generation teams to drive awareness, adoption, and revenue growth. The ideal candidate has a strong background in B2B marketing, deep understanding of buyer journeys, and a hands-on approach to campaign execution particularly in the US market

Job Responsibilities

• Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market

• Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape

• Translate technical product features into compelling customer-centric value propositions and marketing narratives

• Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content

• Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams

• Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases

• Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness

• Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns

• Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assets

Required Skills and Experience:

• 7-10+ years of experience in B2B marketing, with proven success in demand generation

• Experience working with US markets and global teams

• Strong knowledge of content strategy, funnel marketing, and digital campaign execution with decent understanding of SEO, SEM.

• Comfortable using modern marketing tools (e.g., HubSpot, Google Analytics, SEM tools, CMS platforms)

• Hands-on and strategic: can build campaigns from scratch and guide execution

• Proactive, analytical, and results-driven with strong communication skills

• Familiarity with AI tools for content generation or marketing optimization

Personal Attributes:

• Strategic Thinker with Executional Agility

  Able to balance high-level marketing strategy with hands-on content and campaign development.

• Customer-Centric

  Focused on understanding buyer personas, customer pain points, and crafting value-driven messaging.

• Collaborative Communicator

  Works well with cross-functional teams and can articulate ideas clearly across departments and stakeholders.

• Analytical and Data-Driven

  – Uses data and feedback to optimize messaging, campaign performance, and market fit.

• Adaptable and Tech-Savvy

  – Comfortable working in a fast-paced, evolving environment and leveraging tools like HubSpot, Google Analytics, and AI-powered platforms.

• Creative and Resourceful

  – Brings fresh ideas to content and campaigns, while making the most of available tools and resources.

• Results-Oriented

  – Focused on outcomes, with a track record of driving pipeline growth and product adoption through effective marketing initiatives.

• Proactive Self-Starter

  – Doesn’t wait to be told what to do—takes initiative and ownership of projects from start to finish.

Educational Requirements:

• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required

Benefits:

• Open Door working culture

• Internal Growth Opportunities

• Recognition and rewards

• Festival and team celebrations

• Flexible work timings

• No Sandwich Leave Policy

• Referral Bonus Program

• Family Medical Insurance