Product Marketing Manager

As a Product Marketing Manager at Biizline, you will play a crucial role in creating impactful strategies to market our subscription plans and effectively engage business owners. You will have the opportunity to join a growing team and make a real difference in revolutionizing business operations. Key Responsibilities: - Plan and execute product launches, ensuring alignment with sales, product, and customer success teams. - Define clear Go-to-Market (GTM) objectives and success metrics. - Develop compelling messaging highlighting Biizline's unique value proposition to different business segments. - Create user-friendly content to explain our app's features and benefits. - Conduct market research to understand customer pain points, behaviors, and needs. - Use customer insights to refine messaging and enhance product features. - Plan and execute multi-channel marketing campaigns, including digital ads, social media, email, and events. - Drive subscription growth for Gold and Premium plans by highlighting key benefits. - Work closely with the sales team to generate leads and achieve monthly targets. - Partner with the product team to align marketing efforts with new feature rollouts. - Track and analyze campaign performance. - Use data to optimize marketing efforts and achieve ROI. Qualifications: - Experience: 3-5 years in product marketing, preferably in B2B SaaS or technology. - Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred). Skills: - Strong understanding of Indian B2B market dynamics. - Excellent communication and storytelling skills. - Proficiency in marketing tools like Google Analytics, HubSpot, or similar platforms. - Data-driven approach with experience in A/B testing and performance optimization. Join Biizline and be part of a fast-growing startup with a mission to transform Indian businesses. You will work in a dynamic environment with opportunities for personal and professional growth. As a Product Marketing Manager at Biizline, you will play a crucial role in creating impactful strategies to market our subscription plans and effectively engage business owners. You will have the opportunity to join a growing team and make a real difference in revolutionizing business operations. Key Responsibilities: - Plan and execute product launches, ensuring alignment with sales, product, and customer success teams. - Define clear Go-to-Market (GTM) objectives and success metrics. - Develop compelling messaging highlighting Biizline's unique value proposition to different business segments. - Create user-friendly content to explain our app's features and benefits. - Conduct market research to understand customer pain points, behaviors, and needs. - Use customer insights to refine messaging and enhance product features. - Plan and execute multi-channel marketing campaigns, including digital ads, social media, email, and events. - Drive subscription growth for Gold and Premium plans by highlighting key benefits. - Work closely with the sales team to generate leads and achieve monthly targets. - Partner with the product team to align marketing efforts with new feature rollouts. - Track and analyze campaign performance. - Use data to optimize marketing efforts and achieve ROI. Qualifications: - Experience: 3-5 years in product marketing, preferably in B2B SaaS or technology. - Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred). Skills: - Strong understanding of Indian B2B market dynamics. - Excellent communication and storytelling skills. - Proficiency in marketing tools like Google Analytics, HubSpot, or similar platforms. - Data-driven approach with experience in A/B testing and performance optimization. Join Biizline and be part of a fast-growing startup with a mission to transform Indian businesses. You will work in a dynamic environment with opportunities for personal and professional growth.