Product Marketing Manager

JOB ROLE

The Product Marketing will be responsible for go to market strategy of

product line into various markets across India. Primary responsibility is to support existing customers and drive new business for market-leading portfolio of Product Lines. The

position involves working with internal R&D team, national sales team.

JOB DISCRIPTION

 Identifying potential customers to demonstrate products and gain new market for Active

Components products in India.

 Identifying and engaging the top players and potential lines for the division.

 Solid experience in sales and marketing, Pre-Sale technical discussions with clients to gain an

understanding of the requirement and ensure effective conversion

 Position and communicate product value to the customers covering technical & operational

managers & users.

 Ensure constant interaction with principals on the technology and marketing front.

 Good understanding of sales processes like negotiating, tender and contracting terms with

Clients.

 Should be used to adapting various marketing strategies like trade shows, the technical

conference.

 Build an effective client relationship with the assigned list of customers.

 An Interface between the organization’s technical application/sales team, and with the customer.

 Meeting the revenue targets, reporting MIS and client reports.

 Ensure the high level of customer satisfaction.

 Managing the business cycle for all the principals.

 Understand vertical market application and latest technical development for all products.

COMPLEXITY OF TASKS

 Requires understanding of marketing practices and related company policies.

 Requires interface with internal & external groups & Clients.

 Requires strong written & verbal communication skills for soliciting and delivering technical &

commercial information – errors may result in delays and rework.

QUALIFICATIONS

 Bachelor’s degree in an Electronics/ Electrical Engineering.

 Minimum 10 years of experience in product marketing.

 Recent experience working in Operations and/or Marketing of active Product is must.

 Strong knowledge of Electrical / Electronic engineering technology. Experience across the

concept phase all the way to market introduction and with all aspects of product development,

including design, prototyping, engineering, testing, shipping, and bringing to market.

Skills Required

 Strong knowledge of MS Excel and MS Office.

 Good Communication skills

 Responsible, reliable, accessible, and responsive.

 Strong analytical and problem-solving skills.

 Agile & Proactive.