Product Marketing Manager

Job Title:

Location

Industry

Experience Required:

Role Overview:

We are seeking a highly driven and structured Product Marketing Manager to lead the full lifecycle of our material handling product portfolio—from market research and new product development to go-to-market (GTM) execution and post-launch success.

This role is both strategic and hands-on, requiring close collaboration with engineering, sales, service, and external agencies. You will be the voice of the market inside the organization and the voice of the product in the market.

Key Responsibilities:

Product Strategy & New Product Development (NPD):

·      Conduct in-depth market research to identify customer needs, industry gaps, and emerging opportunities.

·      Perform techno-commercial benchmarking against competitors’ features, pricing, performance, positioning.

·      Collaborate with engineering, R&D, design, procurement, and operations teams to drive end-to-end NPD, from concept to prototype to production readiness.

·      Own and maintain the product requirement document (PRD) and ensure timely execution of product development milestones.

·      Lead the internal process for product approvals, business case validation, and resource alignment.

Market Intelligence & Industry Scouting:

·      Regularly visit customer sites, distributor networks, trade shows, and industrial clusters to gather first-hand insights on product usage, buying behavior, and competitor activities.

·      Publish concise weekly/monthly market trend reports—including price tracking, new product launches, and competitor strategy breakdowns.

·      Continuously scan global innovations and adjacent industry trends to propose new product opportunities or value additions.

Product Marketing & GTM Execution:

·      Build and execute go-to-market strategies for new and existing products—covering positioning, messaging, launch plans, sales enablement, and partner kits.

·      Work with internal teams and external agencies to create high-impact content—catalogues, brochures, videos, case studies, product demos, and social media campaigns.

·      Partner with sales, service, and distribution teams to drive awareness, demand generation, and lead conversion for key product lines.

Post-Launch Performance & Optimization:

·      Monitor and analyze product adoption, feedback, service issues, and win/loss data.

·      Identify gaps and drive corrective actions through cross-functional coordination.

·      Maintain a strong product dashboard—pricing, volumes, margins, customer feedback.

Ideal Candidate Profile:

• Bachelor’s degree in Engineering or Marketing; MBA preferred
• 5–10 years of experience in product marketing, product management, or technical marketing, preferably in industrial/engineering sectors
• Strong analytical and research skills with a commercial mindset
• Excellent project management and stakeholder coordination abilities
• Ability to translate technical product features into customer-facing benefits
• Hands-on experience with GTM tools, content creation, and digital campaigns is a plus
• Willingness to travel extensively for market visits and customer interactions