Product Marketing Manager

REPORTING: This position will report to VP of Demand Generation & Revenue Strategy

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

SHIFT TIMINGS: 2:30 pm to 11:30 pm IST (5.00 am to 2.00 pm EST)

What Youll Be Doing:

Strategic Leadership

• Own and evolve the overall marketing strategy in alignment with company goals.
• Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies).
• Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals.

Team Management

• Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.).
• Foster a performance-driven, collaborative, and innovative team culture.
• Ensure timely delivery of campaigns, content, and performance reports.
• Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production.

Campaign Planning & Execution

• Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers.
• Optimize lead nurturing workflows to move prospects through the funnel efficiently.
• Own marketing automation workflows and CRM integration to support customer communication and engagement.

Collaboration & Cross-functional Alignment

• Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates.
• Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets.
• Lead initiatives to collect and showcase customer stories, testimonials, and success metrics.
• Align campaign objectives with company OKRs and track performance accordingly.

Analytics & Optimization

• Define and track KPIs across all campaigns and channels, including customer engagement metrics.
• Analyze performance data and translate insights into actionable strategies.
• Manage marketing budgets and ensure ROI from campaigns and tools.

Qualifications:

• 11-15 years of marketing experience, preferably in B2B SaaS.
• Minimum 5-6 years of people management experience, with a demonstrated ability to build and lead high-performing teams.
• Strong experience in customer marketing and lifecycle marketing.
• Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.).
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Excellent communication skills both written and verbal.
• Analytical mindset with a data-driven approach to decision-making.
• SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred.
• Leadership experience (managed teams)
• Knowledge of customer success platforms and retention analytics.
• Prior experience working in remote and globally distributed teams.
• Passion for storytelling and showcasing customer success.
• Demonstrated experience using AI tools for marketing tasks such as content ideation and creation.
• Experience with Canva templates or similar tools to streamline visual content creation.
• Experience developing and aligning marketing initiatives with OKRs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.