What you will do: Review requirements, specifications, and technical design documents to provide timely and meaningful feedback Create detailed, comprehensive, and well-structured test plans and test cases Estimate, prioritize, plan, and coordinate testing activities Create the necessary automation library and framework as required, build automation tests and integrated them to the CI/CD pipeline Design, develop and execute automation scripts using open-source tools Identify, record, document thoroughly, and track bugs Perform thorough regression testing when bugs are resolved Develop and apply testing processes for new and existing products to meet client needs Liaise with internal teams (e.g. developers and product managers) to identify system requirements Monitor the debugging process results Investigate the causes of non-conforming software and train users to implement solutions Track quality assurance metrics, like defect densities and open defect counts Stay up-to-date with new testing tools and test strategies What we expect: Degree in Computer Science, Engineering, or a related subject 4+ years of work experience in software development Proven work experience in software quality assurance Experience with automated testing tools such as Selenium (With Java) Strong knowledge of software QA methodologies, tools, and processes Experience in writing clear, concise, and comprehensive test plans and test cases Experience with automated API testing. Hands-on experience with both white box and black box testing Hands-on experience with automated testing tools Solid knowledge of SQL and scripting Experience working in an Agile/Scrum development process Advantages/Nice to haves: Experience with performance and/or security testing is a plus
Positioning & Messaging Define value propositions , key messages , and differentiation for AppVentory and its features. Translate technical product details into customer-centric stories . Maintain consistent messaging across website, pitch decks, campaigns, and PR. Go-to-Market (GTM) Execution Partner with product and marketing teams for every new feature or release. Develop GTM plans — including positioning, launch assets, timelines, and success metrics. Coordinate cross-functionally to ensure smooth and impactful launches. Market & Customer Insights Conduct market intelligence — understand competitors, trends, and buyer personas. Identify pain points, use cases, and language that resonates with target audiences (advisors, tech providers, procurement teams, etc.). Share insights with product and leadership to guide roadmap and GTM decisions. Sales Enablement Create and maintain sales collateral : decks, battlecards, case studies, comparison sheets, ROI Calculators, and one-pagers. Train sales and customer success teams on product messaging and objection handling. Build content that helps move prospects through the funnel. Product-Led Content Create engaging product content — demos, explainers, case studies, blogs, playbooks Drive content usage across campaigns and sales motions to support pipeline creation Customer Advocacy Build and manage relationships with key customers Develop references, testimonials, and success stories to strengthen credibility and proof points Performance Tracking Monitor launch effectiveness, adoption metrics, and content engagement Report learnings and recommendations to continually refine the GTM strategy Cross-Functional Collaboration Work closely with Growth Marketing to align product messaging to campaign initiatives Partner with Customer Success to enhance retention, upsell, and expansion opportunities Job Types: Full-time, Permanent Pay: From ₹1,000,000.00 per year Benefits: Health insurance Leave encashment Paid sick time Paid time off Provident Fund Work Location: In person
What you will do Own and execute multi-channel demand generation campaigns (email, paid ads, SEO, webinars, content syndication, and partnerships). Build and manage lead nurturing programs to move prospects through the funnel effectively. Partner with Product Marketing to craft audience-specific messaging for campaigns. Manage and optimize paid acquisition (Google Ads, LinkedIn, Meta, etc.) for ROI and efficiency. Collaborate with the Sales team to align on lead quality, scoring, and follow-up processes. Track performance metrics (MQLs, SQLs, CPL, pipeline contribution, CAC, etc.) and use insights to guide strategy. Experiment with new channels, partnerships, and content formats to grow awareness among accountants, bookkeepers, and SMB finance leaders. Own marketing automation workflows and ensure data accuracy in CRM and marketing systems. Consistently update and enhance the website to improve traffic metrics and overall campaign performance. What we expect 4-9 years of experience in demand generation or growth marketing for a B2B SaaS company. Proven success in building pipeline and managing paid acquisition across digital channels. Hands-on experience with HubSpot, Salesforce, or similar marketing automation and CRM platforms. Strong understanding of the B2B buyer’s journey and SaaS marketing funnel. Data-driven, analytical thinker who enjoys testing, iterating, and improving results. Excellent project management and cross-functional collaboration skills. Strong communication skills with a knack for clear, concise messaging. Job Types: Full-time, Permanent Work Location: In person
What you will do Own and execute multi-channel demand generation campaigns (email, paid ads, SEO, webinars, content syndication, and partnerships). Build and manage lead nurturing programs to move prospects through the funnel effectively. Partner with Product Marketing to craft audience-specific messaging for campaigns. Manage and optimize paid acquisition (Google Ads, LinkedIn, Meta, etc.) for ROI and efficiency. Collaborate with the Sales team to align on lead quality, scoring, and follow-up processes. Track performance metrics (MQLs, SQLs, CPL, pipeline contribution, CAC, etc.) and use insights to guide strategy. Experiment with new channels, partnerships, and content formats to grow awareness among accountants, bookkeepers, and SMB finance leaders. Own marketing automation workflows and ensure data accuracy in CRM and marketing systems. Consistently update and enhance the website to improve traffic metrics and overall campaign performance. What we expect 4+ years of experience in demand generation or growth marketing for a B2B SaaS company. Proven success in building pipeline and managing paid acquisition across digital channels. Hands-on experience with HubSpot, Salesforce, or similar marketing automation and CRM platforms. Strong understanding of the B2B buyer’s journey and SaaS marketing funnel. Data-driven, analytical thinker who enjoys testing, iterating, and improving results. Excellent project management and cross-functional collaboration skills. Strong communication skills with a knack for clear, concise messaging. Job Types: Full-time, Permanent Pay: ₹100,000.00 - ₹250,000.00 per month Work Location: In person
What you will do Own and execute multi-channel demand generation campaigns (email, paid ads, SEO, webinars, content syndication, and partnerships). Build and manage lead nurturing programs to move prospects through the funnel effectively. Partner with Product Marketing to craft audience-specific messaging for campaigns. Manage and optimize paid acquisition (Google Ads, LinkedIn, Meta, etc.) for ROI and efficiency. Collaborate with the Sales team to align on lead quality, scoring, and follow-up processes. Track performance metrics (MQLs, SQLs, CPL, pipeline contribution, CAC, etc.) and use insights to guide strategy. Experiment with new channels, partnerships, and content formats to grow awareness among accountants, bookkeepers, and SMB finance leaders. Own marketing automation workflows and ensure data accuracy in CRM and marketing systems. Consistently update and enhance the website to improve traffic metrics and overall campaign performance. What we expect 4+ years of experience in demand generation or growth marketing for a B2B SaaS company. Proven success in building pipeline and managing paid acquisition across digital channels. Hands-on experience with HubSpot, Salesforce, or similar marketing automation and CRM platforms. Strong understanding of the B2B buyer’s journey and SaaS marketing funnel. Data-driven, analytical thinker who enjoys testing, iterating, and improving results. Excellent project management and cross-functional collaboration skills. Strong communication skills with a knack for clear, concise messaging. Job Types: Full-time, Permanent Pay: ₹100,000.00 - ₹250,000.00 per month Work Location: In person