Demand Generation Marketer

What you will do

• Own and execute multi-channel demand generation campaigns (email, paid ads, SEO, webinars, content syndication, and partnerships).
• Build and manage lead nurturing programs to move prospects through the funnel effectively.
• Partner with Product Marketing to craft audience-specific messaging for campaigns.
• Manage and optimize paid acquisition (Google Ads, LinkedIn, Meta, etc.) for ROI and efficiency.
• Collaborate with the Sales team to align on lead quality, scoring, and follow-up processes.
• Track performance metrics (MQLs, SQLs, CPL, pipeline contribution, CAC, etc.) and use insights to guide strategy.
• Experiment with new channels, partnerships, and content formats to grow awareness among accountants, bookkeepers, and SMB finance leaders.
• Own marketing automation workflows and ensure data accuracy in CRM and marketing systems.
• Consistently update and enhance the website to improve traffic metrics and overall campaign performance.

What we expect

• 4-9 years of experience in demand generation or growth marketing for a B2B SaaS company.
• Proven success in building pipeline and managing paid acquisition across digital channels.
• Hands-on experience with HubSpot, Salesforce, or similar marketing automation and CRM platforms.
• Strong understanding of the B2B buyer’s journey and SaaS marketing funnel.
• Data-driven, analytical thinker who enjoys testing, iterating, and improving results.
• Excellent project management and cross-functional collaboration skills.
• Strong communication skills with a knack for clear, concise messaging.

Job Types: Full-time, Permanent

Work Location: In person