Product Marketing Manager

Product Marketing Manager – Tax & Corporate Product Lines

About the Role

Product Marketing Manager (PMM)

This role is responsible for planning and driving all promotional, launch, and sales enablement activities — ensuring the products are effectively positioned, marketed, and supported across all channels.

You’ll work closely with the sales, product and marketing teams to ensure every campaign, event, and feature release contributes to sustained product growth and stronger customer engagement.

Key Responsibilities

Strategic Planning & Growth

• Develop and execute quarterly and annual

  marketing plans

   for the Tax and Corporate product lines.
• Identify and plan

  sales growth initiatives

   such as product launches, outreach, events, and partnerships.
• Work closely with the product to plan

  feature release communication

  , ensuring new updates are clearly positioned and promoted to users and prospects.

Sales Enablement & Lead Support

• Partner with sales teams to plan and execute

  lead generation campaigns

  , track performance, and identify new opportunities.
• Provide backend coordination for

  events, demos, and outreach

  , ensuring timely follow-up and alignment with sales goals.
• Create and maintain

  sales collateral

  , including presentations, product decks, brochures, and client communications.

Campaigns & Promotions

• Plan and coordinate

  marketing campaigns

  , including product demonstrations, digital promotions, events, and exhibitions.
• Collaborate with the central marketing team on

  mass mailing

  , newsletters, and digital marketing initiatives.
• Ensure marketing materials and product messaging remain

  consistent, accurate, and aligned

   with brand strategy.

Cross-Functional Coordination

• Act as the

  link between sales, product, and marketing

  , ensuring consistent information flow and coordination on campaigns and launches.
• Liaise with internal and external partners, vendors, and event organizers to ensure seamless execution of marketing plans.
• Maintain dashboards and reports to track marketing effectiveness and ROI across initiatives.

Desired Profile

• Bachelor’s degree; MBA in Marketing preferred.
• 4–7 years of experience in

  B2B product marketing

  , ideally in publishing, legal-tech, or information services.
• Strong project management and organizational skills with attention to detail.
• Excellent written and verbal communication abilities.
• Familiarity with

  email marketing tools (e.g., Mailchimp)

  , CRM systems, and marketing analytics.
• A self-starter who thrives in a collaborative, cross-functional environment.