Product Marketer

Title: User Acquisition & Product Marketing Manager

Location: Remote

Exp: Minimum 5yrs in SAAS based B2C domain only

We’re seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launch—a new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

SaaS and B2C marketing

Must-Haves

• Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies
• Proven track record of launching products and driving scalable user growth
• Excellent communication, storytelling, and stakeholder management skills
• Familiarity with growth tools for campaign automation, analytics, and engagement
• Ability to balance strategy and execution, with hands-on experience

Key Responsibilities

Positioning & Messaging

• Develop clear, compelling product positioning and messaging frameworks
• Define and refine target personas, key use cases, and value propositions
• Craft end-to-end go-to-market strategies aligned with product goals

User Acquisition & Growth

• Lead multi-channel campaigns to acquire and retain users
• Run targeted outreach through

  email, LinkedIn, social, and referral programs

• Build and execute

  referral and incentive programs

  to fuel organic growth
• Collaborate with content creators, influencers, and partners to expand reach
• Identify and deploy growth tools to optimize performance

Content & Campaign Execution

• Own product-aligned content strategy across web, social, and email
• Produce and manage marketing assets including videos, product explainers, and walkthroughs
• Support the creation of landing pages, email sequences, and onboarding content

Product Launches & Feature Rollouts

• Lead product and feature launches in collaboration with product, design, and engineering
• Develop launch plans, internal enablement material, and promotional content
• Ensure coordinated execution and alignment across teams

Sales & Customer Enablement

• Partner with sales, support, and success teams to create collateral
• Provide marketing assets such as

  FAQs, decks, one-pagers, and scripts

• Align marketing communication with user journey touchpoints

Customer Insights & Market Research

• Gather market intelligence and user feedback to shape campaigns and messaging
• Track trends, competitive positioning, and behavioral patterns across regions
• Provide insights that influence product development and marketing strategy

Web, App & Campaign Support

• Coordinate with web and growth teams to

  optimize messaging

  across platforms
• Oversee content for app stores, SEO/SEM, and digital marketing channels
• Support A/B testing and conversion rate optimization

Analytics & KPI Ownership

• Monitor metrics like

  CAC, retention, activation, engagement, and referrals

• Analyze acquisition funnels and campaign performance
• Share actionable reports and insights with leadership and stakeholders

Budget Forecasting & ROI

• Forecast marketing budgets across campaigns and channels
• Optimize spend for efficiency and high return on investment
• Recommend tools and platforms to streamline operations

What You Bring

• Entrepreneurial mindset with

  hands-on execution skills

• Analytical rigor and

  data-driven decision making

• Familiarity with user behavior psychology, both B2C and B2B
• A proactive, collaborative approach to working with cross-functional teams