Product Marketer

You are looking for a Product Marketer role at Qualysec, a leading cybersecurity firm specializing in penetration testing and risk assessment services. As a Product Marketer, you will be responsible for developing and executing product marketing strategies, defining product positioning and messaging, planning go-to-market strategies, creating sales enablement materials, conducting research, tracking product performance, and collaborating with cross-functional teams to drive growth and success. **Key Responsibilities:** - Develop and execute product marketing strategies aligned with business and growth goals. - Define product positioning, messaging, and value propositions for different customer segments. - Plan and manage go-to-market strategies for new features and product launches. - Work closely with product and sales teams to create sales enablement materials. - Conduct market, competitor, and customer research to identify opportunities. - Own product-related content such as website pages, pitch decks, case studies, and product collateral. - Track product performance, adoption metrics, and marketing campaign effectiveness. - Collaborate with growth, demand generation, and content teams to improve lead quality and conversion. - Gather customer feedback and insights to support product improvements and roadmap discussions. **Qualifications Required:** - Bachelor's Degree in a related or IT field. - Minimum 2+ years of experience in Product Marketing within an IT / SaaS product company. - Certification or completed courses in Product Marketing. About Qualysec: Qualysec is a leading cybersecurity firm specializing in comprehensive penetration testing and risk assessment services. With over 5 years of experience, they have served more than 200 clients across 30+ countries, demonstrating a commitment to quality and resilience. The dynamic work environment and employee-focused culture drive continuous growth and success. **Skills Required:** - Prior experience as a Growth Strategist, Lead Marketer, or Marketing Manager in a SaaS company. - Strong understanding of SaaS products, customer journeys, and B2B marketing. - Experience working on product launches and feature releases. - Ability to translate technical product features into clear business value. - Strong written and verbal communication skills. - Hands-on experience with marketing tools, analytics, and CRM platforms. This full-time position is located in Bhubaneswar and offers competitive salary, great perks, and a rewarding work culture. Benefits include on-time salary, paid time off and holidays, provided lunch, leave encashment, health insurance, and Provident Fund. You are looking for a Product Marketer role at Qualysec, a leading cybersecurity firm specializing in penetration testing and risk assessment services. As a Product Marketer, you will be responsible for developing and executing product marketing strategies, defining product positioning and messaging, planning go-to-market strategies, creating sales enablement materials, conducting research, tracking product performance, and collaborating with cross-functional teams to drive growth and success. **Key Responsibilities:** - Develop and execute product marketing strategies aligned with business and growth goals. - Define product positioning, messaging, and value propositions for different customer segments. - Plan and manage go-to-market strategies for new features and product launches. - Work closely with product and sales teams to create sales enablement materials. - Conduct market, competitor, and customer research to identify opportunities. - Own product-related content such as website pages, pitch decks, case studies, and product collateral. - Track product performance, adoption metrics, and marketing campaign effectiveness. - Collaborate with growth, demand generation, and content teams to improve lead quality and conversion. - Gather customer feedback and insights to support product improvements and roadmap discussions. **Qualifications Required:** - Bachelor's Degree in a related or IT field. - Minimum 2+ years of experience in Product Marketing within an IT / SaaS product company. - Certification or completed courses in Product Marketing. About Qualysec: Qualysec is a leading cybersecurity firm specializing in comprehensive penetration testing and risk assessment services. With over 5 years of experience, they have served more than 200 clients across 30+ countries, demonstrating a commitment to quality and resilience. The dynamic work environment and employee-focused culture drive continuous growth and success. **Skills Required:** - Prior experience as a Growth Strategist, Lead Marketer, or Marketing Manager in a SaaS company. - Strong understanding of SaaS products, customer journeys, and B2B marketing. - Experience working on product launches and feature releases. - Ability to translate technical product features into clear business value. - Strong written and verbal commun